Time Inc. Life Publishing and Business Records
Call Number
Date
Creator
Extent
Language of Materials
Abstract
The Life Publishing and Business Records contain materials from the offices and staff of the business and publishing side of the magazine's operation. The majority of materials come from the publisher, and the advertising sales, business, market research, and circulation departments.
Historical Note
For the majority of Time Inc.'s existence, the company maintained a strict separation of editorial from the publishing and business side of each magazine, colloquially called the separation of "church" (editorial) and "state" (publishing). Publishing and Business Management includes the publisher, general manager, business manager, advertising sales, marketing services, letters, circulation, and public relations. The editorial side reported up to the editor-in-chief and the publishing/business side reported up to the corporate business executive who was the president prior to 1960 and the chief executive officer after that. Henry Luce structured Time Inc. this way so that the business side could not (in theory) influence the editorial content of the publications. For example, the advertising sales people could not interfere with a magazine's decision to run an article on the dangers of cigarette smoking, even though it might mean losing millions of dollars in tobacco ads.
In February 1936, Luce came up with the idea of creating a picture magazine. Luce proposed his new magazine concept to Time Inc. executives. At first, the group thought that Luce wanted to increase the number of pictures include in Time or that he wanted to add a supplement to the magazine but Luce was adamant that he wanted to create a magazine focused on photo journalism. While the executives were suspicious, Luce knew the idea could work. Luce's faith in the concept came from his experience with Fortune. Fortune, itself, was almost a photo journalism magazine and had been innovative in its use of photography. If these advances could be combined with Time's editorial content, Life could be a success.
After doing some initial research and testing, Time Inc. published the first issue of Life on November 23, 1936. In the original proposal to the board, the magazine would be the same size as the Illustrated London News and printed on shiny paper with around 200 high-quality photographs recording significant current news events including detailed captions. By presenting the images in this fashion, Luce hoped that the reader would be able to both enjoy what they were seeing but also be able to study the images to gain a logical understanding of what was happening in the world around them.
At the magazine's launch, it would cost 10 cents per issue, or $3 per year for a subscription. Based on the price of the magazine, they decided to name it Dime, The Show-Book of the World but quickly decided to change its name. According to Elson, staff and charter subscribers were asked to submit other names, and the title Life was suggested by both cofounder Henry Luce's wife Clare Luce and Time Inc. president James Linen's father. Since the name was already in use by another publication, Luce purchased it in order to acquire the rights.
The first staff members in 1936 were Luce as managing editor, John Martin as Luce's alternate and proposed sucessor as Life's managing editor, Daniel Longwell as picture editor, Alfred Eisenstaedt and Peter Stackpole as staff photographers, and Mary Fraser as copy chief. Despite a strong staff and a good concept, the magazine's financial outlook was ambiguous. Based on their pre-launch research, they knew that circulating the magazine wouldn't be a problem since most readers were attracted by the pictures and wanted to purchase the magazine to find out more. The real problem was figuring out how to turn a profit.
If Life followed the example of magazines like Time and Fortune then the way to make a profit would to be to rely on magazine subscriptions to cover the costs of printing and publication. Because of the high cost for making Life, doing this would make the magazine too expensive for the average reader. Instead of relying on subscriptions, Life would rely on advertising to bring in the needed revenue. With this idea in mind, the money made from the magazine's circulation would be used to cover the cost of printing the magazine but advertising revenue would cover everything else.
During Life's run, it was one of Time Inc.'s most successful ventures in terms of subscriptions and reader response but struggled with production and financing. Even though Life was popular, Time Inc. could not financially sustain production of Life and suspended its production as a weekly magazine in December 1972. Almost as soon as production was suspended, Time Inc. began planning Life's revival. The Magazine Development department published the first Life special in 1973 as a newsstand magazine followed by nine more. Time Inc. revived Life as a monthly in 1978. In 2000, publication was again suspended, but revived in 2004 as a newspaper supplement. In 2007, Time Inc. completely ceased printing of Life and created a website for images from the collection.
Citations:
Elson, Robert T. 1968. Time Inc.: The Intimate History of a Publishing Enterprise, 1923-1941. New York: Atheneum.
Hooper, Bill. Email to Holly Deakyne, 10 June 2016.
Prendergast, Curtis, and Geoffrey Colvin. 1986. The World of Time Inc.: The Intimate History of a Changing Enterprise, 1960-1980. New York: Atheneum.
Time To Stop Publishing Life Magazine, Will Keep It Online. U.S. News. CNBC, 26 March 2007. https://www.cnbc.com/id/17797635.
Arrangement
This record group is arranged into nine series:
Series I. Publisher's Office Files
Series II. Business Office Files
Series III. Advertising Sales Files
Series IV. Market Research Department Files
Series V. Advertising Copy Acceptance Files
Series VI. Marketing and Sales Files
Series VII. Public Relations Department Files
Series VIII. Circulation Director Files
Series IX. Newsstand Department Records
Scope and Contents
The Life Publishing and Business Records contain materials from the publishing and business sides of the magazine's operation. The majority of materials come from the publisher, and the advertising sales, business, market research, and circulation departments. The main focus of the collection is on advertiser information, advertising sales, magazine sales, the use of photographs owned by Life, joint ventures between Life and other companies, and with circulation challenges.
Subjects
Organizations
People
Conditions Governing Access
Open to qualified researchers with the exception of restricted materials. Restricted materials may include contracts and consent forms. Restricted boxes include R27 and R42. Materials in box 3317 are sealed due to mold.
Unreformatted audiovisual and digital material in the collection is not accessible.
Materials are stored offsite and advance notice is required for use.
Conditions Governing Use
Taking images of documents from the library collections for reference purposes by using hand-held cameras and in accordance with the library's photography guidelines is encouraged. As an alternative, patrons may request up to 20 images per day from staff.
Application to use images from this collection for publication should be made in writing to: Department of Rights and Reproductions, The New-York Historical Society, 170 Central Park West, New York, NY 10024-5194, rightsandrepro@nyhistory.org. Phone: (212) 873-3400 ext. 282.
Copyrights and other proprietary rights may subsist in individuals and entities other than the New-York Historical Society, in which case the patron is responsible for securing permission from those parties. For fuller information about rights and reproductions from N-YHS visit: https://www.nyhistory.org/about/rights-reproductions.
Preferred Citation
This collection should be cited as Time Inc. Life Publishing and Business Records, MS 3009-RG 26, The New York Historical Society.
Location of Materials
Immediate Source of Acquisition
Gift of Time Inc. 2015.
About this Guide
Processing Information
The Time Inc. Life Publishing and Business Records were processed by Samantha Brown and Holly Deakyne in 2019. Deakyne processed additions to the Circulation Department in 2020. Deakyne processed additions to Business Manager Nancy Phillips files and the Business Office General Files in 2021.
The original folders were retained although some documents were transferred to archival containers in the instances of overcrowding or no original folder was present. The majority of materials in binders were rehoused. Branded binder covers were retained and housed near their contents while generic binder covers were not retained.
Brown and Deakyne created the inventory and other descriptive notes. Within series, materials were maintained in their original order unless otherwise stated. Files retained their original titles but folders with illegible writing or unclear titles were either assigned new titles or had information added to them to clarify the contents.
Sponsor Note
Repository
Series I. Publisher's Office Files, 1955-1971, inclusive
Extent
Scope and Contents
The Publisher's Office Files focus on requests to reproduce photographs and articles from the magazine in other publications. There are additionally a limited number of files regarding exhibits using photographs owned by Life.
Arrangement
Arranged into three subseries:
Subseries I.A. Exhibition Files
Subseries I.B. Photograph Rights and Reproductions Files
Subseries I.B. Article and Excerpt Rights and Reproductions Files
Subseries I.A. Exhibition Files, 1955-1965, inclusive
Extent
Scope and Contents
The Exhibition Files includes three folders. The materials in these folders focus on the use of Life photographs in exhibits. These exhibits are not curated by or created by Time Inc. or any of its subsidiaries. Included in this subseries are check requisition forms, clippings, expense reports, list of images to be used in exhibits, notes on exhibit attendance and publicity, pamphlets, photographs, and correspondence. The correspondence included in this subseries was mostly sent to or from Ruth Fowler who was Life assistant publisher and letters department manager from 1960 to 1972. The correspondence discusses photos on loan, the use of paintings and transparencies, licensing for exhibit, and the insurance for photos and paintings. Because of the limited nature of this subseries, it is unclear if these folders were part of Fowler's personal files or belong to some other group of records within the publisher's office.
Arrangement
Arranged alphabetically.
Illuminations: Exhibit Background, Clearances, etc., 1955-1958, inclusive
Sistine Chapel, 1956-1965, inclusive
Subseries I.B. Photograph Rights and Reproductions Files, 1967-1970, inclusive
Extent
Scope and Contents
The Photograph Rights and Reproductions Files contain materials from 1969 to 1970 and focus on the use and reproduction of photographs and images that Life had the rights to. The majority of materials in this subseries are correspondence but there are also routing forms, invoices, photo lab forms, clippings, and photos. The correspondence was mainly sent to and from Vassillia Moore and Ruth Fowler. Moore appears to have worked in the publisher's office, based on documents within the subseries, but it is unclear what position she held and she is not included in any departments heads lists. Fowler was Life assistant publisher and letters department manager from 1960 to 1972. The Correspondence generally contain requests for the use of images, photos, and transparencies as well as requests for reproductions of those materials.
Arrangement
Arranged chronologically.
A, 1967-1969, inclusive
A [RESTRICTED], 1969, inclusive
B-H, 1969, inclusive
C [RESTRICTED], 1969, inclusive
E [RESTRICTED], 1969, inclusive
F [RESTRICTED], 1969, inclusive
G [RESTRICTED], 1969, inclusive
H [RESTRICTED], 1969, inclusive
H: Harcourt, Brace and World, Inc., 1969, inclusive
H: Holt, Rinehart and Winston, Inc., 1969, inclusive
H: Holt, Rinehart, and Winston, Inc [RESTRICTED], 1966, inclusive
H: Houghton-Mifflin Co., 1969, inclusive
H: Houghton-Mifflin Co. [RESTRICTED], 1969, inclusive
I-P, 1969, inclusive
L [RESTRICTED], 1969, inclusive
M [RESTRICTED], 1969, inclusive
P [RESTRICTED], 1969, inclusive
R, 1969, inclusive
R [RESTRICTED], 1969, inclusive
R: Reader's Digest, 1969, inclusive
R: Reader's Digest [RESTRICTED], 1969, inclusive
S, 1969, inclusive
S [RESTRICTED], 1969, inclusive
S: Silver Burdett and Scott, Foresman, 1969, inclusive
S: Silver Burdett and Scott, Foresman [RESTRICTED], 1969, inclusive
USIA (United States Information Agency): Photos, 1969, inclusive
USIA (United States Information Agency): Scotchprints Text, 1969, inclusive
USIA (United States Information Agency): Scotchprints Text [RESTRICTED], 1969, inclusive
V-W, 1969, inclusive
W [RESTRICTED], 1969, inclusive
A, 1970, inclusive
A [RESTRICTED], 1970, inclusive
American Heritage, 1970, inclusive
B-C, 1970, inclusive
B-C [RESTRICTED], 1970, inclusive
Crowell-Collier, 1970, inclusive
D, 1970, inclusive
D [RESTRICTED], 1970, inclusive
D.C. Heath, 1970, inclusive
E, 1970, inclusive
Encyclopedia Britannia, 1970, inclusive
F, 1970, inclusive
Field Enterprises, 1970, inclusive
Field Enterprises [RESTRICTED], 1970, inclusive
G, 1970, inclusive
G [RESTRICTED], 1970, inclusive
Ginn, 1970, inclusive
Grolier, 1970, inclusive
H, 1970, inclusive
Harcourt, 1970, inclusive
Harper and Row, 1970, inclusive
Harper and Row [RESTRICTED], 1970, inclusive
Holt, 1970, inclusive
Horizon, 1970, inclusive
Houghton, 1970, inclusive
I-J, 1970, inclusive
J.B. Lippincott, 1970, inclusive
K-L, 1970, inclusive
Little Brown, 1970, inclusive
M, 1970, inclusive
M [RESTRICTED], 1970, inclusive
Macmillan, 1970, inclusive
McGraw-Hill, 1970, inclusive
N-O, 1970, inclusive
Prentice-Hall, 1970, inclusive
Prentice-Hall [RESTRICTED], 1970, inclusive
Q, 1970, inclusive
Random House, 1970, inclusive
Rand McNally, 1970, inclusive
Reader's Digest, 1970, inclusive
Reader's Digest [RESTRICTED], 1970, inclusive
S, 1970, inclusive
S [RESTRICTED], 1970, inclusive
Scott Foresman, 1970, inclusive
Scott Foresman [RESTRICTED], 1970, inclusive
Silver Burdett, 1970, inclusive
T-U, 1970, inclusive
T-U [RESTRICTED], 1970, inclusive
USIA (United States Information Agency), 1970, inclusive
USIA (United States Information Agency) [RESTRICTED], 1970, inclusive
V-W, 1970, inclusive
W [RESTRICTED], 1970, inclusive
Subseries I.C. Article and Excerpt Rights and Reproduction Files, 1967-1971, inclusive
Extent
Scope and Contents
Includes reprint and reproduction requests from outside sources. The files come primarily from Joan Mueller. Folders in box 3317 are sealed due to mold issues.
Arrangement
Files remain in the original order.
Silver Burdette Company, 1970, inclusive
Magazines, 1967-1971, inclusive
High School Publications, 1967-1970, inclusive
College Publications, 1969-1970, inclusive
College Publications [RESTRICTED], circa 1970, inclusive
Government Publications [RESTRICTED], circa 1970, inclusive
House Organs [RESTRICTED], circa 1970, inclusive
Newspapers [RESTRICTED], circa 1970, inclusive
New York Times [RESTRICTED], circa 1970, inclusive
Religious Publications [RESTRICTED], circa 1970, inclusive
Miscellaneous [RESTRICTED], circa 1970, inclusive
Series II. Business Office Files, 1937-2001, inclusive
Extent
Scope and Contents
The Business Office series focuses on Life's finances as well as agreements between Life and other companies. These agreements were about a variety of topics but mainly focus of joint projects or the use of images or characters owned by an outside organization. Included in this series are clippings, cd roms, contact lists, financial statements and reports, notes, lists of photographers and rights, organizational charts, presentations, promotional materials, and correspondence.
Arrangement
Arranged into five subseries:
Subseries II.A. Business Manager Nancy Phillips Files
Subseries II.B. Business Manager Office Files
Subseries II.C. Business Manager Agreement and Licensing Files
Subseries II.D. Financial Statements
Subseries II.E. General Files
Subseries II.A. Business Manager Nancy Phillips Files, 1976-2001, inclusive
Extent
Scope and Contents
Business Manager Nancy Phillips's files document the organization of the Life business department as well as the finances of Life during her tenure. The materials that date earlier than 1987 likely were sent to Phillips as references to assist her with her work. Included in her files are budgets, circulation reports, financial statements and reports, lists of staff and responsibilities, organizational charts, quarterly financial analysis presentations, sales presentations, strategic plans, and correspondence. The correspondence included with this subseries discusses advertising rates, taxes, revenue, budgets, financial reports, and staffing. She also has memoranda and reports on the finances of Life Picture Sales sent by Time-Life Syndication within Editorial Services.
Her files also include some folders from when she worked at People and some records from Discover which may be for comparative purposes.
Arrangement
Organized alphabetically with arrangement imposed.
Biographical Note
Nancy Phillips began working for Time Inc. in 1987 as the assistant circulation director at People. It is unclear how long she remained in this position before moving to Life. At some point between 1987 and 1993, Phillips began working for Life as magazine's general manager then later became the business manager. Based on her files, Phillips remained with Life through at least 2001. It is unclear what position she held after this or if she remained with Time Inc. at all.
Discover Circulation: Presentation, Miller, Bob, 1980-1987, inclusive
Life: Ads sales bonus, 1994-2000, inclusive
Life: Ads sales bonus [RESTRICTED], 1995-2000, inclusive
Scope and Contents
Includes digital material.
1 computer disc (floppy disk) : 3 1/2 in. On label: "Bonus plans 1999. 1999 Bonus Plans-Ad Sales (from Lisa Russo)."
Life: Ad sales meeting, 1997 December, inclusive
Life: Back-Up: New Formula, 1994-1996, inclusive
Life: Book makeup model, undated, inclusive
Life: Budget: 1999 Sept/2000, 1999, inclusive
Life Budget Reports: Estimate: 1999 April, 1999, inclusive
Life Budget Reports: 1999 Estimates, 2000 Budget, and 2001-2003 Strategic Plan, 1999, inclusive
Life Budget Reports: Financial History, 1995, inclusive
Life Budget Reports: Year-End Final Close Schedules: 1999 December, 2000, inclusive
Life: Business and budget reviews, 1998-1999, inclusive
Life: Business Office organization, 1988-1998, inclusive
Life: Circulation leverage-Susan Ferris, 1987?, inclusive
Life: Circulation modeling, 1987-1988, inclusive
Life: Comparative magazine on-sale dates, 1994?, inclusive
Life: Conference: Business managers, 1989 November, inclusive
Life: Financial history, 1993-1994, inclusive
Life: Financials/Comparisons: Other magazines, 1989, inclusive
Life: Financials?: Disks, circa 1990, inclusive
Life: International Business Channel, 1991, undated, inclusive
Life: LifeSpan House: Modification Agreement, 2000, inclusive
Life: LifeSpan House: Modification Agreement [RESTRICTED], 2000-2001, inclusive
Life: Logan, Don: Presentation, 1992 June, inclusive
Life: Logan, Don: Presentation, 1995 August, inclusive
Life: Magazine Publishers Association: Financial Analysis, 1993-1998, inclusive
Life: Management Memos, 1976-1981, 2004, inclusive
Life Picture Sales: Financials, 1993-1998, inclusive
Life: Managers meeting, 1996 March, inclusive
Life: Managers meeting, 1997 May, inclusive
Scope and Contents
Includes digital material.
1 computer disc (floppy disk) : 3 1/2 in. On label: Basics. Colorado presentation charts."
Life: Managers meeting, 1998 November, inclusive
Life: OTIP pricing strategy, 1991-1996, inclusive
Life: Profits and losses: Travel & Leisure / Food & Wine, 1995?, inclusive
Life: Profitability models, 1987, inclusive
Life: Publishing formula, 1988-1992, inclusive
Life Quarterly: 1995 July, 1995, inclusive
Life: Sales presentation, 1996 October, inclusive
Life: Simmons: SMRB, 1997, inclusive
Life: Simmons Data, 1993-1996, inclusive
Life: Space Rates, 1994-1995, inclusive
Life: Strategic planning, 1994, inclusive
Life: Strategy discussion, 1992, inclusive
Life: Supplementary rates and product information, 1990-1992, inclusive
Life: 13th issue, 1986, inclusive
Life: Times: The American Century Project, 1993, inclusive
Life: Trim size: 1989 review / 1990 analysis, 1986-1990?, inclusive
Life: Weekly background: Magazine Gropu strategic plan, 1990, inclusive
People: Ad revenue report, 1991, inclusive
People: Circulation, 1987-1988, inclusive
People: Effect of changing source mix on demographics research marketing analysis, 1988, inclusive
Picture Week, 1982-1986, inclusive
Time Inc. Financial Highlights, 1995-1998, inclusive
Time Inc. Sales and Use Tax Seminar, 1995, inclusive
Warner Publisher Services, 1997, inclusive
Subseries II.B. Business Manager Office Files, 1969-1979, inclusive
Extent
Scope and Contents
The Business Manager Office files covers the period of 1969 to 1979 and includes materials from a variety of Life Business Department staff. The names that appear most often are Winston Cox, George Dowling, Bob Cowin, Mary Davis, and Priscilla Riccardi. Included in this series are reports on the average circulation of magazines, notes, budget reports, sales analysis reports, reports on newsstand revenue, clippings, ad rate cards, press releases, lists of Life staff, and correspondence. The correspondence in this subseries discusses circulation statistics, subscription rates, budgets, and ad sales and revenue.
Arrangement
Arranged alphabetically.
Biographical Note
Winston Cox worked in the Comptroller's Office from 1969 to 1971. From 1969 to 1970, he was administration assistant but was promoted to director of budgets and financial analysis in 1970. In 1972, Cox moved to Life and became business manager. He remained in this position until 1974 when he became general manager of Business Development.
George Dowling worked as business manager at Life from 1969 to 1970. It is unclear what position he held between 1970 and 1972 at which point he left Time Inc.
Bob Cowin was Sports Illustrated circulation manager from 1964 to 1966. At this time, the title was changed to circulation director and he continued in this position until 1969. In 1970, Cowin became administrative assistant for circulation within the Corporate group. He remained in this position until 1972 when he joined Life as assistant publisher, a positiom he remained in until 1974 when he left Time Inc.
Mary Davis served as Life business manager from 1978 to 1982 at which time she became general manager. She remained in this position until 1987 when she joined the Magazine Publishing group and became vice president of magazine manufacturing services.
Priscilla Ricciardi can only be found in the department heads list in 1974 when she served as assistant business manager in Magazine development.
Dowling, George: Budget Preparation, 1969-1970, inclusive
Life Special Operating Statements, 1978-1979, inclusive
Life Specials: 1977, 1974-1977, inclusive
Old Life: 1972/1973, 1970-1973, inclusive
Subseries II.C. Business Manager Agreement and Licensing Files, 1971-2000, inclusive
Extent
Scope and Contents
The Business Manager Agreement and Licensing files cover the period of 1971 to 2000 and focuses on agreements concerning joint projects between Life and outside organizations as well as on licensing agreements. These licensing agreements usually concerned the use or reprinting of an image or photographs either by Life or another organization. Included in this subseries are Life sales reports, contracts, notes on sales report, clippings, reports on costs of production, cd roms, contact lists, lists of back issue dealers, photographs, promotional materials, lists of photographer and rights, tax forms, trademark guidelines, lists of agreements, and correspondence. The correspondences discusses the Life century book, purchase orders, permission for the use of photographs, photographer policy statements, and reprinting pictures.
Arrangement
Arranged alphabetically.
Axel Springer Verlag AG [RESTRICTED], 1989, inclusive
Back Issues, 2000, inclusive
Best Friends, undated, inclusive
Bugs Bunny [RESTRICTED], 1989, inclusive
Cats of Africa [RESTRICTED], 1991, inclusive
Circle Fine Art [RESTRICTED], 1990, inclusive
Contracts, 2000, inclusive
Contracts: Century Book, undated, inclusive
Contracts: Century Book [RESTRICTED], 1999, inclusive
Contracts: Century Book: Fall 1999, 1999-2000, undated, inclusive
Contracts: Century Book: Fall 1999 [RESTRICTED], 1998-1999, inclusive
Cover Photo Credits, undated, inclusive
Cover Policy, 1990, inclusive
Faces of Life CD Rom, 1997, inclusive
The Face of Life CD Rom [RESTRICTED], 1994, inclusive
Scope and Contents
Contained within this folder is a sealed copy of the The Face of Life: A Collection of Life Magazine Covers and Classic Images: 1936 through 1972.
Fifty Years of Life [RESTRICTED], 1985, inclusive
Freedom Forum [RESTRICTED], 1997, inclusive
Graphique de France [RESTRICTED]
Graves, Michael [RESTRICTED], 1996, inclusive
Holson Burnes [RESTRICTED], 1997, inclusive
Homestyles [RESTRICTED], 1998, inclusive
Jacobsen, Hugh [RESTRICTED], 1997, inclusive
The Joy of Life, 1989, inclusive
The Joy of Life [RESTRICTED], 1997, inclusive
Kellog [RESTRICTED], 1990, inclusive
Kennedy, John F. [RESTRICTED], 1987, inclusive
Kodak, 1999-2000, inclusive
Kodak [RESTRICTED], 1999-200, inclusive
Scope and Contents
Included with the restricted materials are two cd roms. One cd rom has a note written on it which says: "Life Decades Canada 3-15-00". The other cd rom appears to be a sample cd which was sent to Life by Kodak and includes examples of the images that would appear in the time capsule for the millennium.
Kodak: Canada [RESTRICTED], 1999, inclusive
Kodak: USA/Canada: 1999 Agreement, 1999, inclusive
Kodak: USA/Canada: 1999 Agreement [RESTRICTED], 1999, inclusive
Life at Camelot [RESTRICTED], 1987, inclusive
Life Book 2: How We Changed America in Pict, 2000, inclusive
Life Book 2: How We Changed America in Pict [RESTRICTED], 2000, inclusive
Life Engagement Cal [RESTRICTED], 1990, inclusive
Life Faces, 1991, inclusive
Life Faces [RESTRICTED], 1991, inclusive
Life in WWII, 1989, inclusive
Life in WWII [RESTRICTED], 1989, inclusive
Life Laughs Last [RESTRICTED], 1988, inclusive
Life Looks Back [RESTRICTED], 1989, inclusive
Life Miscellany [RESTRICTED], 1987, inclusive
Life: The Sixties [RESTRICTED], 1989, inclusive
Life Smiles Back [RESTRICTED], 1985, inclusive
LPS: Doris O'Neil Agreement, 1993, inclusive
LPS: Doris O'Neil Agreement [RESTRICTED], 1993, inclusive
The Marketing Partnership [RESTRICTED], 1995, inclusive
MCI [RESTRICTED], 1992, inclusive
The Meaning of Life, 1991, inclusive
The Meaning of Life [RESTRICTED], 1991, inclusive
MILK PEP (Processor Education Program) [RESTRICTED], 1997-1998, inclusive
Millennium Monument, 1998-1999, inclusive
MOMS [RESTRICTED], 1995, inclusive
Monroe, Marilyn [RESTRICTED], 1991, inclusive
Mulfinger [RESTRICTED], 1999, inclusive
One Hundred Classic Photos, 1987, inclusive
O'Neil, Doris Contract [RESTRICTED], 1992-1993, inclusive
Our Century in Pictures for Young People, 2000, inclusive
Permissions, 1996-2000, inclusive
Permissions [RESTRICTED], 1998-2000, inclusive
Permissions: Vince Gill, 2000, inclusive
Permissions: Gill, Vince [RESTRICTED], 2000, inclusive
Photographers: Policy Statements on Payments, 1971, 1981-1990, 1996-1999, inclusive
Power, J.D., 1999, inclusive
Power, J.D. [RESTRICTED], 1999, inclusive
Press Net International, 1999-2000, inclusive
Press Net International [RESTRICTED], 1999, inclusive
QDE [RESTRICTED], 1994, inclusive
R and R [RESTRICTED], 1990, inclusive
Ralston [RESTRICTED], 1994, inclusive
Sales Graphic [RESTRICTED], 1999, inclusive
Schindler, Aaron D. [RESTRICTED], 1991, inclusive
Shurman [RESTRICTED], 1997, inclusive
Sixty TV: Photo License, 1996, inclusive
Sixty TV: Photo License [RESTRICTED], 1996, inclusive
State Farm [RESTRICTED], 1996, inclusive
State Farm: General, 1997-1999, inclusive
State Farm: General [RESTRICTED], 1996, inclusive
Stern [RESTRICTED], 1994, inclusive
Sulkes, Kathy, undated, inclusive
Sulkes, Kathy [RESTRICTED], 1992-1993, inclusive
Taliesin, 1996-2000, inclusive
Taliesin [RESTRICTED], 1996-1997, inclusive
Trademark Guidelines, 2000, inclusive
Turner Network TV [RESTRICTED], 1993, inclusive
Wedlick, Dennis [RESTRICTED], 1995, inclusive
Wild Wolf [RESTRICTED], 1991, inclusive
Zeko, Dean, 1996-1999, inclusive
Zeko, Dean [RESTRICTED], 1998-2000, inclusive
ZM Productions, 1996-1997, inclusive
ZMC (Zaloom, Michenaud, and Cowan) : Rocket Science, 1998, inclusive
Subseries II.D. Financial Statements, 1937-1973, inclusive
Extent
Scope and Contents
The Financial Statement subseries covers the period of 1937 to 1970. Included in this series are financial statements, budget reports, budget forecasts, budget estimates, mechanical budgets, and operating statements. While the materials are grouped together, it is unclear which office they originated from since there are a variety of names listed on the documents. Some items indicate that the reports were for the business office but do not indicate a specific office of origin or owner.
Arrangement
Arranged alphabetically with retained binder covers at the end.
General Ledger, 1972, inclusive
Life Budget: 1971, 1971, inclusive
Life Budget: 1971: Production and Distribution, 1971, inclusive
Life Budgets: 1950-1956: 1950 Final Budget: Circulation Promotion, 1950, inclusive
Life Budgets: 1950-1956: 1951 First Budget: Circulation Promotion, 1951, inclusive
Life Budgets: 1950-1956: 1952 Final Budget: Circulation, 1952, inclusive
Life Budgets: 1950-1956: 1953 Final Budget: Circulation Promotion, 1953, inclusive
Life Budgets: 1950-1956: 1954 Final Budget: Circulation Department, 1954, inclusive
Life Budgets: 1950-1956: 1955 Final Budget: Circulation Department, 1955, inclusive
Life Budgets: 1950-1956: 1956 Final Budget: Circulation Department, 1956, inclusive
Life Budgets: 1957-1962: 1957 Budget, 1957, inclusive
Life Budgets: 1957-1962: 1958 Budget, 1958, inclusive
Life Budgets: 1957-1962: 1959 Budget, 1959, inclusive
Life Budgets: 1957-1962: 1960 Budget, 1960, inclusive
Life Budgets: 1957-1962: 1961 Budget, 1961, inclusive
Life Budgets: 1957-1962: 1962 Budget, 1962, inclusive
Life Budgets: 1963-1967: 1963 Budget, 1963, inclusive
Life Budgets: 1963-1967:1964 Mechanical Budget, 1964, inclusive
Life Budgets: 1963-1967: 1965 Budget: Mechanical, 1965, inclusive
Life Budgets: 1963-1967: 1966 Mechanical Budget, 1966, inclusive
Life Budgets: 1963-1967: 1967 Budget, 1967, inclusive
Life Budgets: 1968-1970: 1968 Mechanical Budget, 1968, inclusive
Life Budgets: 1968-1970: 1969 Budget, 1969, inclusive
Life Budgets: 1968-1970: 1970 Budget, 1970, inclusive
Life Budgets: 1968-1970: 1970 Mechanical Budget, 1970, inclusive
Life Budgets: 1968-1970: 1970 Original Budget, 1970, inclusive
Life Circulation Department: 1972 Original Budget, 1972, inclusive
Life International: International Magazines Budget: George J. Dowling, 1967, inclusive
Life International: Original Budget, 1968, inclusive
Life International: 1970 Second Half, 1970, inclusive
Life Statements, 1937, inclusive
Life Statements, 1937-1945, inclusive
Life Statements, 1956-1966, inclusive
Life Statements, 1966-1971, inclusive
Life Statements, 1971-1972, inclusive
Mechanical Budget, 1972, inclusive
Operating Statements, 1970-1972, inclusive
Original Budget: 2nd Half 1970: Mechanical, 1970, inclusive
Status Report on the Disposition on the Life, 1973, inclusive
Weekly Report: Week Ending 1972 December 23, 1972, inclusive
Financial statements binder covers, 1937-1941, inclusive
Subseries II.E. General Files, 1980-1999, inclusive
Extent
Scope and Contents
The General Files includes financial material about Life removed from two binders.
Arrangement
Organized alphabetically with arrangement imposed.
Audit Bureau of Circulations (ABC): Magazine Publisher's Statements, 1980-1999, inclusive
Financial results: December, 1995-1999, inclusive
Series III. Advertising Sales Records, 1936-1979, inclusive
Extent
Scope and Contents
The Advertising Sales Records contain records documenting sales and placement of ads, marketing to advertisers, and information on advertisers in Life.
Arrangement
Organized into three subseries:
Subseries III.A. General Files
Subseries III.B. Advertising Sales and Marketing: Paul Hadhazy Files
Subseries III.C. Advertiser Record Cards
Subseries III.A. General Files, 1973, inclusive
Extent
Scope and Contents
The General Files contains records on a presentation used to sell advertising for a special edition of Life called Life Beach Party.
Arrangement
Records remain in original order.
Life Beach Party, 1973, inclusive
Scope and Contents
Advertising Sales series includes three folders with presentation boards used for selling ads for a special edition of Life called Life Beach Party. One of the folders contains a report which acts as a supplement to the presentation. Since the presentation focuses on ad sales, it appears like the materials would have originated from the advertising sales department. The materials themselves do not indicate the department that produced them.
Subseries III.B. Advertising Sales and Marketing: Paul Hadhazy Files, 1955-1979, inclusive
Extent
Scope and Contents
The majority of these records were binders of rate cards identified as belonging to Paul Hadhazy. The remainder were loose materials found with the binders. The Policy binder contains guidelines and descriptions of the marketing services operations, space renewal credit program, discount structures, tie-in program, and standby space.
Arrangement
Organized alphabetically.
General, 1970-1972, inclusive
Ad Billing Proposal: Comparison Summary, 1970, inclusive
Advertising Forecast Reports, 1969-1972, inclusive
Advertising Procedure Manual, 1967, inclusive
Fast Close Ads, 1955-1965, inclusive
List of Advertisers, 1969, inclusive
The Making of LIFE, 1963, inclusive
PIB Report for 1973, 1972, inclusive
Policy, 1968-1971, inclusive
Rate Cards, 1968-1972, inclusive
Rate Card Binders, 1965, inclusive
Rate Card Binders, 1965-1971, inclusive
Regional Computer Input Forms, circa 1970, inclusive
Special Units, 1963-1979, inclusive
Special Unit Rates, 1968-1970, inclusive
Binder Covers, circa 1968, inclusive
Subseries III.C. Advertiser Record Cards, 1936-1972, inclusive
Extent
Scope and Contents
The Life Advertiser Record Cards are on microfilm. The dates refer to the original material and not the creation of the microfilm. The domestic advertisers are on fourteen reels and list ads from the original American edition. The international advertisers are on four reels and list ads from international editions. Each record card contains the date of issue for the advertisement, size of ad, if it is in black-and-white or color, and the cost.
Arrangement
The microfilm is grouped by domestic and international. Within each group, organized alphabetically by name of company or organization placing ad, not the name of the product.
Domestic Advertisers, 1936-1972, inclusive
International Advertisers, 1946-1970, inclusive
Series IV. Market Research Department Files, 1938-1970, inclusive
Extent
Scope and Contents
The Market Research Department Files include materials from 1946 to 1970 and focus on researching circulation statistics. Included in this series are reports on direct mail coverage, reader survey results, sales statements, notes, list of places with special newsstand introduction offers, distribution formula test instructions, store surveys, wholesale estimates, lists of sale sites, newsstand schedules, reports on sales developments, reports on turnover experiment results, reports on sales, reports on newsstand buyers of life, reports on direct sales, stockholder studies, reports on the attitude toward Life, reports on attitudes to proposed time/life record library, reports on subscriber attitudes, study of readership among college students, subscriber surveys, reports on subscriber characteristics, statistics sheets, contracts, clippings, and correspondence. The correspondence in this series discusses newsstand buyers, life readership, newsstand buyer characteristics, formula tests, delivery schedules, issue test sites, posters used at test sites, sales developments, the importance of small dealers in sales, analysis of subscribers, and saturation tests.
Arrangement
Arranged alphabetically.
Historical Note
Based on department heads lists, the Market Research was a department within advertising promotion and circulation from 1949 to 1953. In 1954, these two separate departments were consolidated into one Market Research department but this department disappears from the department heads lists in 1964. Since much of the work done by Market Research overlapped with the work done in the Circulation department, it is believed that Circulation absorbed Market Research. Market Research and Circulation also tended to work conjointly on research projects.
Attitudes to a Proposed Time/Life Record Library, 1964, inclusive
Attitudes to a Proposed Time/Life Record Library: Appendix, 1963, inclusive
Babette Kass, 1962-1964, inclusive
Babette Kass: Cover Quality Associated with Newsstand Sales, undated, inclusive
Census Match, undated, inclusive
Jello Radio and TV Promotion: 1964: Newsstand and LCC Sales Data and Renewal, 1964-1965, inclusive
Life Census Matching: 1950 vs, 1960, 1952, 1960-1962, undated, inclusive
Life: Cover Renewal Test, 1970, inclusive
Life: Cover Survey: 1970: Louis Harris, 1970, inclusive
Life: Cover Test: 1965 and Earlier, 1962-1970, inclusive
Life: Cover Test Presentation, undated, inclusive
Life: Cover Test Renewal Performance, 1970, inclusive
Life: Gift Subscriptions at Christmas, 1964, inclusive
Life: Giftee Test, 1962, inclusive
Life: Harris Supplement Survey, undated, inclusive
Life: Influence of List and Price on Demo Profile, 1967, inclusive
Life: Market Research Reports: Premium Book Offers, 1964, inclusive
Life: Miscellaneous Old Studies, 1952-1962, inclusive
Life: New York Edition Presentation, undated, inclusive
Life: New York Supplement: Roper, 1963, inclusive
Life: Newsstand Buyers Study, 1949-1952, inclusive
Life: Newsstand Cover Flap Testing, 1960, inclusive
Life: Newsstand Cover Testing: Billing vs. No Billing, 1962, inclusive
Life: Newsstand Dateline Program, 1963-1964, inclusive
Life: Newsstand Price Test, 1967-1968, inclusive
Life: Non-agent Test: Life Lab Test, 1967-1970, inclusive
Life: Off Sale Issue Test, 1965, inclusive
Life: Penetration: 1964, undated, inclusive
Life: Promotion Effect on Mailing, 1955-1956, inclusive
Life: Promotion Test: 1954 and 1959, 1955-1959, inclusive
Life: Reader Interest: Mineola Study, 1963, inclusive
Life: Reader Interest Survey: Thermometer, 1970, inclusive
Life: Renewal Mailings: Percentage Return by Letter, 1964, inclusive
Life: Renewal Survey: H. Kay, 1964, inclusive
Life: Response Patterns for Renewal Letters, 1963, inclusive
Life: Society Renewal Tests, 1962, inclusive
Life: Source Analysis, 1967-1968, inclusive
Life: Special Surveys: Price, Newspapers, Sweeps, 1964-1967, inclusive
Life: Subscriber Survey, 1966, inclusive
Life: Subscribers and Covers: Babette Kass, 1964-1965, inclusive
Life: Subscribers and Its Covers, 1965, inclusive
Life: Supplement Presentation, 1963, inclusive
Life: Supplement Study, 1962-1963, inclusive
Life: Supplement Study, 1963, inclusive
Life: Supplement Study: Harris, 1969, inclusive
Life: Supplement Tests: Weekly Returns Reports, 1970, inclusive
Life: Supplements, 1967-1970, undated, inclusive
Life: Supplements [RESTRICTED], 1970, inclusive
Life: Supplements: Evaluation of Publishing Potential of Supplements to Life, 1970, inclusive
Life: Survey to Predict Mail Response, 1960, inclusive
Life: Trail Subscriber Letter Survey, 1962, undated, inclusive
Life: Sweepstakes: Subscriber Survey, undated, inclusive
Life-saver Surveys, 1963, inclusive
List Selection by Geographic Area: Zip Selection, 1972, inclusive
Magnacraft Corporate Test, 1968, inclusive
McIntyre, 1955-1956, inclusive
Newsstand: Buyer Characteristics, 1963-1967, inclusive
Newsstand: Cover Flap Test, 1959-1960, inclusive
Newsstand: Display Tests, 1953-1956, inclusive
Newsstand: Experimental City, 1956, inclusive
Newsstand: Field Organization: Performance Report Procedure, 1955, inclusive
Newsstand: Insert Survey: 1959, undated, inclusive
Newsstand: Price Test, 1963-1964, inclusive
Newsstand: Price Test: $0.19 vs. $0.25, 1959, inclusive
Newsstand: Promotion Auxiliary Life Displays, 1952, inclusive
Newsstand: Promotion: Promotion Test in l-list sub-promotion cities, 1955, inclusive
Newsstand: Rate Test: New Mexico and Montana: $0.15 vs. $0.25: 1956 Test, 1956-1957, inclusive
Newsstand: Reduced Price Offer, 1962, inclusive
Newsstand: Research Folder, 1962, inclusive
Newsstand Sales: Competitive: Effects of, 1960, inclusive
Newsstand Sales: Distribution within Branch Allocation: Urban, 1957, inclusive
Newsstand Sales: Effect of Draw, undated, inclusive
Newsstand Sales: Estimates of Issue Sale on Monday and Tuesday, 1955, inclusive
Newsstand Sales: Estimation from Preliminary Checkup, 1957, inclusive
Newsstand Sales: Forecast Trends, 1953-1954, inclusive
Newsstand Sales Charts, undated, inclusive
Newsstand Sales of Issues with political cover, 1955, inclusive
Newsstand Sales Research, 1954, inclusive
Newsstand Test on Tuesday Delivery: California, 1961-1962, inclusive
Newsstand Test on Tuesday Delivery: Connecticut, 1961, inclusive
Newsstand Tests: Cover Overlay, 1954-1955, inclusive
Operation Microscope, 1952-1956, 1970, undated, inclusive
Penetration in Suburbia, 1953, inclusive
Politz: National Study of Newsstand Buyers of Life among Men and Women, 1951, inclusive
Politz: Report on Multiple Experiment to obtain Names and Addresses of Life, 1952-1955, inclusive
Prediction of National Demand, 1958, inclusive
The Problems of Yesteryear, 1938, 1944, undated, inclusive
Providence Rack Test, 1954-1955, inclusive
Quality Reading Service: Select Reading Service, 1961, undated, inclusive
Radio Promotion, 1952-1958, inclusive
Readership Among College Students, undated, inclusive
Return as Percent of Draw, 1955, inclusive
Return Percent: Dealers: 1956 Spring, undated, inclusive
Return Percent: Distribution Variation in Branches, 1954-1955, inclusive
Sales Quotas, 1952-1954, inclusive
Saturation Tests, 1946-1949, inclusive
Skinner Study: The "Negro" [African-American] Market for Life, 1953, inclusive
S.M: Time, Inc. Newsstand Integration, 1955, inclusive
S.M Consumer Study, 1964-1965, inclusive
S.M Distribution Control, 1954-1956, inclusive
S.M News Company, 1954, inclusive
Small Dealers' Importance, 1955, inclusive
Sports Illustrated: Income Model, 1971, inclusive
Store Survey, undated, inclusive
Study of Magazine Readership Among College Students: Gallup, 1967, inclusive
Subscriber - Non-Subscriber Survey: Politz, 1950, inclusive
Subscriber Check: Dallas, 1959, inclusive
Subscribers' Attitudes to Time and Life Magazines, 1963, inclusive
Subscriptions: New General Mailing Plans: 1953-1955, 1952-1954, inclusive
Subscriptions Committee, 1954-1955, inclusive
Supplements, 1968-1970, inclusive
Supplements: Age Groups, 1969, inclusive
Supplements: Eisenberg Meeting with RHO, RJS, OG, 1970, inclusive
Supplements: Food, 1969-1970, inclusive
Supplements: Movies, 1970, inclusive
Supplements: Travel, 1969, inclusive
Supplements: TV, 1968-1969, inclusive
Television Effect on Life Circulation, 1951-1952, inclusive
Time Inc. Stockholders Report, 1965, inclusive
Series V. Advertising Copy Acceptance Files, 1946-1975, inclusive
Extent
Scope and Contents
The Advertising Copy Acceptance Files covers the period of 1946 to 1975 and focuses editing and approving the text that would appear in ads featured in Life. Included in this series are clippings and correspondence. The correspondence discusses the use of ads, the text to be included in ads, complaints about ads, and changes to be made to ads.
Arrangement
Organized alphabetically.
Historical Note
While the Advertising Copy Acceptance department is believed to have existed since the beginning of Life, it is unclear which department it resided in. The first time that the department is listed in the department heads list for Time Inc. is in 1964. Prior this point, the department could have been part of Advertising Sales or the department known as Makeup and Advertising Records which only appeared in the department heads list from 1960 to 1962.
Greystone Press, 1949-1956, 1962-1965, 1972, inclusive
Greystone Press [RESTRICTED], 1973, inclusive
Grolier, 1946-1951, 1960-1975, inclusive
Grolier [RESTRICTED], 1962, inclusive
IBM, 1956-1959, inclusive
Innerspace Environments, Inc.: Waterbeds, 1972-1975, inclusive
Series VI. Marketing and Sales Files, 1967, circa 1986, inclusive
Extent
Scope and Contents
The Marketing and Sales Files consists of two binders. The "Facts of Life" binder contains memoranda and reports sent to Sam Wilson, a salesman, and includes data about circulation, audiences, subscribers, newsstand sales, advertising pages and revenues, rates, and production. These records seem to relate more to sales of the magazine rather than sales of advertising although it could be about ad sales. The materials in the binder have been rehoused in folders, and the binder cover retained separately.
The 1967 binder does not have a title, but includes information about Life's editorial aims and examples of the materials in Life. It looks like these were used to market the magazine.
Arrangement
Organized alphabetically.
"Facts of Life" Papers, circa 1986, inclusive
"Facts of Life" Binder Cover, circa 1986, inclusive
Life Editorial Aims, Communication, and Advertising, 1967, inclusive
Series VII. Public Relations Department Files, 1978-1998, inclusive
Extent
Scope and Contents
The Public Relations Department files cover the period of 1978 to 1998 and focus on exhibits as well as mentions of Time Inc. in the media. The files concerning exhibits are have two separate focuses. One of the focuses is on exhibits created for Alfred Eisenstaedt and the other is on images and photos featured in Life. The Eisenstaedt exhibit appears to have been created by Life while the exhibit of Life appears to be created by an outside organization. Included in this series are clippings, press releases, photographs, notes, and correspondence discussing exhibits, reproductions, and the use of photographs.
Arrangement
Organized alphabetically.
Eisenstaedt, Alfred, 1978-1995, inclusive
Life Exhibits, 1986-1988, inclusive
Time Warner in the News, 1998, inclusive
Series VIII. Circulation Director Files, 1961-1976, inclusive
Extent
Scope and Contents
The Circulation Director Files contain records from several different directors with the majority from Bruce Barnet who was the final Circulation Director before the suspension of Life in 1972.
Arrangement
Organized into two subseries:
Subseries VIII.A. General Files
Subseries VIII.B. Bruce Barnet Files
Subseries VIII.A. General Files, 1961-1972, inclusive
Extent
Scope and Contents
Includes a mix of files from several Life circulation directors: John Watters, William Conway, Robert Moore, and Bruce Barnet.
Arrangement
Organized alphabetically. Order was imposed by the archivist.
Life Atlantic, 1968-1969, inclusive
Life South Pacific, 1968, inclusive
Military Sale and Distribution (Vietnam), 1965-1966, inclusive
Publishers Clearing House, 1961-1972, inclusive
Rate Tests, 1965-1970, inclusive
Subseries VIII.B. Bruce Barnet Files, 1963-1976, inclusive
Extent
Scope and Contents
Bruce Barnet's files document his short term as Life Circulation Director during the final months of publication and after publication was suspended. His files include some materials from earlier years that may have been used by him as reference. His records document some evaluation of the financial issues of Life and the slowness of subscription refunds and subscription transfers including a lawsuit regarding these problems.
Arrangement
Arranged alphabetically based on the original order. Files from several boxes have been interfiled together as they all contain records from Barnet.
Biographical Note
Bruce Barnet was the final Circulation Director for Life before publication was suspended at the end of 1972. Based on his records, he may have joined Life in mid-1972 and stayed on through 1973 to close out business. After finishing his work with Life, Barnet transferred to Sports Illustrated to serve as Circulation Director. For the rest of his career at Time Inc., he held positions in Corporate Circulation and the Magazine Development Group and served as the Magazine Group Vice President of Planning.
Accounting, 1972, inclusive
Acknowledgments, 1973, inclusive
Agency, 1972-1974, inclusive
Agency: School Plans, 1972, inclusive
Agency: Williard Brown, 1972, inclusive
Agents, 1972, inclusive
Announcements, 1972, inclusive
Annual Meeting, 1973, inclusive
APO/FPO, 1973, inclusive
Attorney General [empty], undated, inclusive
Audit Bureau of Circulation, 1969-1975, inclusive
Back Issues, 1972-1973, inclusive
Best of Life, 1972-1973, inclusive
Bill Flyers, 1972, inclusive
Bills, 1972-1973, inclusive
Budget, 1966, inclusive
Bulk, 1972-1974, inclusive
Cage, 1973, inclusive
Canada, 1973, inclusive
Cash Refunds, 1973-1974, inclusive
Change of Address, 1973, inclusive
Christmas, 1972, undated, inclusive
Circulation: Deadlines, 1972, inclusive
Circulation: Statistics, 1972, inclusive
Circulation: Venezuela: Affidavit, 1976, inclusive
Competitor's Promotion, circa 1970, inclusive
Complaints, 1972-1973, inclusive
Complaint Form Letters, 1973-1975, inclusive
Complaint Reports, 1973-1974, inclusive
Computing Forecasting, 1969-1972, inclusive
Consolidation, 1972, inclusive
Conversion Method [empty], undated, inclusive
Copy Rate, 1972, inclusive
Corporate Advertising, 1972, inclusive
Corporate Circulation Presentation, 1972, inclusive
Corporate Television Test, 1972, inclusive
Correspondence, 1973, inclusive
Cover Test, 1972, inclusive
Cowin, Bob, 1972, inclusive
Deferred Income, 1972, inclusive
Delivery, 1972, inclusive
Dialogue Marketing Inc. (DMI), 1972-1973, inclusive
Direct Mail, 1972, inclusive
Direct Renewal Report, 1972, inclusive
Distribution, 1972, inclusive
Domestic Foreign Newsstand, 1973, inclusive
Downe Communications, 1972, inclusive
Duplicate Copies, 1972, inclusive
Edit Survey, 1972, inclusive
Employees, 1972-1973, inclusive
Evaluation, 1972, inclusive
Executive Voice, 1973, inclusive
File Maintenance Tapes, 1973, inclusive
Filler Ads, 1972, inclusive
541 (Chicago offices), 1972, inclusive
For the Record, 1973, inclusive
FPS, 1973-1974, inclusive
FTC [empty], undated, inclusive
Fulfillment, 1972-1973, inclusive
Geographics, 1972, inclusive
Grace, 1972, inclusive
Income, 1972, inclusive
Inserts, 1972, inclusive
Insert Allocations, 1972, inclusive
Inserts: Combo Test, 1972, inclusive
Installment Billing, 1972, inclusive
International, 1972-1974, inclusive
International Fees, 1972, inclusive
International Newsstand, 1972, inclusive
International Subs, 1972, inclusive
Inventory and Analysis, 1972-1973, inclusive
Issue Dates, 1972, inclusive
Keys / Media, 1972, inclusive
Kipperman vs, Time, 1973-1974, inclusive
Last Issue, 1972-1973, inclusive
Lawsuit: Mr. S. Josel, 1973-1974, inclusive
Liability [empty], undated, inclusive
Liability Reports, 1973-1974, inclusive
Lieberman Study, 1972, inclusive
Limbo Tape, 1973, inclusive
List Rental, 1972-1973, inclusive
Magazine Conversion Methods [empty], undated, inclusive
Magazine Publisher's Association (MPA), 1973, inclusive
Mailings, 1973, inclusive
Marketing, 1972, inclusive
Master File, 1973, inclusive
Media, 1972-1973, inclusive
Media: Beetleboard, 1972?, inclusive
Media: Buying, 1972, inclusive
Media Returns, 1971, inclusive
Media: Three Way Combo, 1972, inclusive
Media Trades, 1972, inclusive
Miscellaenous, 1972-1973, inclusive
Monthly Complaint Report, 1972, inclusive
Monthly Report: Life, 1972, inclusive
Monthly Report: Other Magazines, 1972, inclusive
Motivation Analysis, 1972, inclusive
Net Paid: Life, 1972, inclusive
New Business, 1972-1973, inclusive
Newspaper Stuffers, 1972, inclusive
Newsstand, 1971-1973, inclusive
Newsstand Delivery, 1972, inclusive
Newsstand: Newspaper Co-op, 1972, inclusive
New York State Attorney General, 1973, inclusive
Notification: Charge Donors, circa 1973, inclusive
Notification: Gifts, circa 1973, inclusive
Notification: Non-Respondents, 1973-1974, inclusive
Notification: Paid Donors, circa 1973, inclusive
Obsolete Stock, 1973, inclusive
Operating Costs: 1973 Estimate, 1972, inclusive
Operating Costs: Original Budgets, 1963, 1969, 1971, inclusive
Operating Statement, 1972, inclusive
Option Code Numbers, undated, inclusive
Option Processing Report, 1973-1974, inclusive
Outside Publishers, 1974, inclusive
Overstock, 1973, inclusive
Perle, Gabe, 1972, inclusive
Personnel, undated, inclusive
Premiums, 1972, inclusive
Price Commission, 1971-1972, inclusive
Processing, 1973, inclusive
Publicity, 1973-1974, inclusive
Publicity [RESTRICTED], 1973, inclusive
Scope and Contents
Includes audiovisual material:
1 audiotape reel : analog, 7 1/2 ips, stereo; 7 in., 1/4 in. tape. On label attached to reel: "Tape Transcription Card Series Title W-O-S-U Radio Ombudsman Service Program Title Life Magazine Subscription Participants Listener, Bruce Barnett, Ron Wolf Speed 7 1/2 Open cue Aired 9-10-73".
Publishers Clearing House, 1972-1973, inclusive
Quantities Mailed, undated, inclusive
Reilly, Bob, 1973, inclusive
Reprints, 1973, inclusive
Request Nothing, 1973, inclusive
Response by Preferential Order, 1973, inclusive
Returns, 1973-1974, inclusive
R. G. Meadows Inc., 1972, inclusive
School Plans, 1972-1973, inclusive
Second Mailing, 1973, inclusive
Selection, 1973, inclusive
Special Lists, 1972-1973, inclusive
Special Report: 1974, 1973, inclusive
Special Report: Spirit of Israel, 1973, inclusive
Sports Illustrated Games, 1973, inclusive
Statistical Reports, 1972, inclusive
Statistical Tracking, 1973, inclusive
Stockholders, 1973, inclusive
Suspends, 1973, inclusive
Suspension Reports, 1974, inclusive
Third Mailing, 1973-1974, inclusive
Time Inc. Magazines, 1972-1973, inclusive
Time Zip Analysis, 1973, inclusive
Tracking, 1973, inclusive
Transfers, 1973, inclusive
Unprocessed Mail, 1972, inclusive
Updater, 1973, inclusive
Venture, 1973, inclusive
Weekly Option Report: Second Mailing, 1972-1974, inclusive
Series IX: Newsstand Department Records, 1949-1967, inclusive
Extent
Scope and Contents
Newsstand Department Records include materials on the placement and sale of Life from store displays, not subscribers.
Arrangement
Organized alphabetically.
Biographical / Historical
According to a memorandum transferring the files to the Time Inc. Archives, these files are part of the Newsstand Department, which was retail sales, with several regarding the Retail Auxilliary Display Program. This program seems to be managed by the Newsstand Department.
Archives Transfer Memorandum, 1967, inclusive
Cover Flap: Bonus Book Offer, 1965-1966, inclusive
Magazine Merchandising, 1954, inclusive
Newsstand Convention: Photobooks, 1949-1953, inclusive
Panorama and Accompanying Poster: "Changing the Way of the Plains", undated, inclusive
Retail Auxiliary Display Program: General, 1957, inclusive
Retail Auxiliary Display Program: General, 1954-1955, inclusive
Retail Auxiliary Display Program: Contracts [RESTRICTED], 1957-1959, inclusive
Extent
Time Capsule, 1962, inclusive
Scope and Contents
Silver cardboard cylinder containing March 1962 issues featuring John Glenn and a letter to Life salesmen.