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Time Inc. Life Publishing and Business Records

Call Number

MS 3009-RG 26

Date

1936-2001, inclusive

Creator

Time, inc.

Extent

31.21 Linear feet in 33 record cartons including 18 reels of microfilm, 3 flat boxes

Language of Materials

The documents in the collection are in English.

Abstract

The Life Publishing and Business Records contain materials from the offices and staff of the business and publishing side of the magazine's operation. The majority of materials come from the publisher, and the advertising sales, business, market research, and circulation departments.

Historical Note

For the majority of Time Inc.'s existence, the company maintained a strict separation of editorial from the publishing and business side of each magazine, colloquially called the separation of "church" (editorial) and "state" (publishing). Publishing and Business Management includes the publisher, general manager, business manager, advertising sales, marketing services, letters, circulation, and public relations. The editorial side reported up to the editor-in-chief and the publishing/business side reported up to the corporate business executive who was the president prior to 1960 and the chief executive officer after that. Henry Luce structured Time Inc. this way so that the business side could not (in theory) influence the editorial content of the publications. For example, the advertising sales people could not interfere with a magazine's decision to run an article on the dangers of cigarette smoking, even though it might mean losing millions of dollars in tobacco ads.

In February 1936, Luce came up with the idea of creating a picture magazine. Luce proposed his new magazine concept to Time Inc. executives. At first, the group thought that Luce wanted to increase the number of pictures include in Time or that he wanted to add a supplement to the magazine but Luce was adamant that he wanted to create a magazine focused on photo journalism. While the executives were suspicious, Luce knew the idea could work. Luce's faith in the concept came from his experience with Fortune. Fortune, itself, was almost a photo journalism magazine and had been innovative in its use of photography. If these advances could be combined with Time's editorial content, Life could be a success.

After doing some initial research and testing, Time Inc. published the first issue of Life on November 23, 1936. In the original proposal to the board, the magazine would be the same size as the Illustrated London News and printed on shiny paper with around 200 high-quality photographs recording significant current news events including detailed captions. By presenting the images in this fashion, Luce hoped that the reader would be able to both enjoy what they were seeing but also be able to study the images to gain a logical understanding of what was happening in the world around them.

At the magazine's launch, it would cost 10 cents per issue, or $3 per year for a subscription. Based on the price of the magazine, they decided to name it Dime, The Show-Book of the World but quickly decided to change its name. According to Elson, staff and charter subscribers were asked to submit other names, and the title Life was suggested by both cofounder Henry Luce's wife Clare Luce and Time Inc. president James Linen's father. Since the name was already in use by another publication, Luce purchased it in order to acquire the rights.

The first staff members in 1936 were Luce as managing editor, John Martin as Luce's alternate and proposed sucessor as Life's managing editor, Daniel Longwell as picture editor, Alfred Eisenstaedt and Peter Stackpole as staff photographers, and Mary Fraser as copy chief. Despite a strong staff and a good concept, the magazine's financial outlook was ambiguous. Based on their pre-launch research, they knew that circulating the magazine wouldn't be a problem since most readers were attracted by the pictures and wanted to purchase the magazine to find out more. The real problem was figuring out how to turn a profit.

If Life followed the example of magazines like Time and Fortune then the way to make a profit would to be to rely on magazine subscriptions to cover the costs of printing and publication. Because of the high cost for making Life, doing this would make the magazine too expensive for the average reader. Instead of relying on subscriptions, Life would rely on advertising to bring in the needed revenue. With this idea in mind, the money made from the magazine's circulation would be used to cover the cost of printing the magazine but advertising revenue would cover everything else.

During Life's run, it was one of Time Inc.'s most successful ventures in terms of subscriptions and reader response but struggled with production and financing. Even though Life was popular, Time Inc. could not financially sustain production of Life and suspended its production as a weekly magazine in December 1972. Almost as soon as production was suspended, Time Inc. began planning Life's revival. The Magazine Development department published the first Life special in 1973 as a newsstand magazine followed by nine more. Time Inc. revived Life as a monthly in 1978. In 2000, publication was again suspended, but revived in 2004 as a newspaper supplement. In 2007, Time Inc. completely ceased printing of Life and created a website for images from the collection.

Citations:

Elson, Robert T. 1968. Time Inc.: The Intimate History of a Publishing Enterprise, 1923-1941. New York: Atheneum.

Hooper, Bill. Email to Holly Deakyne, 10 June 2016.

Prendergast, Curtis, and Geoffrey Colvin. 1986. The World of Time Inc.: The Intimate History of a Changing Enterprise, 1960-1980. New York: Atheneum.

Time To Stop Publishing Life Magazine, Will Keep It Online. U.S. News. CNBC, 26 March 2007. https://www.cnbc.com/id/17797635.

Arrangement

This record group is arranged into nine series:


Series I. Publisher's Office Files
Series II. Business Office Files
Series III. Advertising Sales Files
Series IV. Market Research Department Files
Series V. Advertising Copy Acceptance Files
Series VI. Marketing and Sales Files
Series VII. Public Relations Department Files
Series VIII. Circulation Director Files
Series IX. Newsstand Department Records

Scope and Contents

The Life Publishing and Business Records contain materials from the publishing and business sides of the magazine's operation. The majority of materials come from the publisher, and the advertising sales, business, market research, and circulation departments. The main focus of the collection is on advertiser information, advertising sales, magazine sales, the use of photographs owned by Life, joint ventures between Life and other companies, and with circulation challenges.

Conditions Governing Access

Open to qualified researchers with the exception of restricted materials. Restricted materials may include contracts and consent forms. Restricted boxes include R27 and R42. Materials in box 3317 are sealed due to mold.

Unreformatted audiovisual and digital material in the collection is not accessible.

Materials are stored offsite and advance notice is required for use.

Conditions Governing Use

Taking images of documents from the library collections for reference purposes by using hand-held cameras and in accordance with the library's photography guidelines is encouraged. As an alternative, patrons may request up to 20 images per day from staff.

Application to use images from this collection for publication should be made in writing to: Department of Rights and Reproductions, The New-York Historical Society, 170 Central Park West, New York, NY 10024-5194, rightsandrepro@nyhistory.org. Phone: (212) 873-3400 ext. 282.

Copyrights and other proprietary rights may subsist in individuals and entities other than the New-York Historical Society, in which case the patron is responsible for securing permission from those parties. For fuller information about rights and reproductions from N-YHS visit: https://www.nyhistory.org/about/rights-reproductions.

Preferred Citation

This collection should be cited as Time Inc. Life Publishing and Business Records, MS 3009-RG 26, The New York Historical Society.

Location of Materials

Materials in this collection are stored offsite. For more information on making arrangements to consult them, please visit www.nyhistory.org/library/visit.

Immediate Source of Acquisition

Gift of Time Inc. 2015.

Related Materials

This finding aid relates to just one record group of the Time Inc. Records. For information about the other record groups and for overall information about the archives, please see the Guide to the Time Inc. Records (MS 3009). The Henry Luce Papers (MS 3014) were acquired with the Time Inc. Records. The collection of books acquired with the records are cataloged as the Time Inc. Reference Library.

Information about the history of Life and additional records from the editorial offices can be found in the Time Inc. Subject Files (MS 3009-RG 1) and the Time Inc. Annex Files (MS 3009-RG 39). Records from the editorial offices are in the Time Inc. Life Editorial Records (MS 3009-RG 9).

Additional files regarding the rights and reproduction of Life photographs are in the Time Inc. Editorial Services Records (MS 3009-RG 47).

Collection processed by

Samantha Brown and Holly Deakyne

About this Guide

This finding aid was produced using ArchivesSpace on 2023-08-21 15:47:46 -0400.
Using Describing Archives: A Content Standard
Language: Description is in English

Processing Information

The Time Inc. Life Publishing and Business Records were processed by Samantha Brown and Holly Deakyne in 2019. Deakyne processed additions to the Circulation Department in 2020. Deakyne processed additions to Business Manager Nancy Phillips files and the Business Office General Files in 2021.

The original folders were retained although some documents were transferred to archival containers in the instances of overcrowding or no original folder was present. The majority of materials in binders were rehoused. Branded binder covers were retained and housed near their contents while generic binder covers were not retained.

Brown and Deakyne created the inventory and other descriptive notes. Within series, materials were maintained in their original order unless otherwise stated. Files retained their original titles but folders with illegible writing or unclear titles were either assigned new titles or had information added to them to clarify the contents.

Repository

New-York Historical Society

Series I. Publisher's Office Files, 1955-1971, inclusive

Extent

5.5 Linear feet in 6 record cartons

Scope and Contents

The Publisher's Office Files focus on requests to reproduce photographs and articles from the magazine in other publications. There are additionally a limited number of files regarding exhibits using photographs owned by Life.

Arrangement

Arranged into three subseries:
Subseries I.A. Exhibition Files
Subseries I.B. Photograph Rights and Reproductions Files
Subseries I.B. Article and Excerpt Rights and Reproductions Files

Subseries I.A. Exhibition Files, 1955-1965, inclusive

Extent

0.25 Linear feet in 3 folders

Scope and Contents

The Exhibition Files includes three folders. The materials in these folders focus on the use of Life photographs in exhibits. These exhibits are not curated by or created by Time Inc. or any of its subsidiaries. Included in this subseries are check requisition forms, clippings, expense reports, list of images to be used in exhibits, notes on exhibit attendance and publicity, pamphlets, photographs, and correspondence. The correspondence included in this subseries was mostly sent to or from Ruth Fowler who was Life assistant publisher and letters department manager from 1960 to 1972. The correspondence discusses photos on loan, the use of paintings and transparencies, licensing for exhibit, and the insurance for photos and paintings. Because of the limited nature of this subseries, it is unclear if these folders were part of Fowler's personal files or belong to some other group of records within the publisher's office.

Arrangement

Arranged alphabetically.

Illuminations: Exhibit Background, Clearances, etc., 1955-1958, inclusive

Offsite-Box: 3020, Folder: 1 (Material Type: Mixed Materials)

Sistine Chapel, 1956-1965, inclusive

Offsite-Box: 3020, Folder: 2-3 (Material Type: Mixed Materials)

Subseries I.B. Photograph Rights and Reproductions Files, 1967-1970, inclusive

Extent

3.25 Linear feet in 4 record cartons

Scope and Contents

The Photograph Rights and Reproductions Files contain materials from 1969 to 1970 and focus on the use and reproduction of photographs and images that Life had the rights to. The majority of materials in this subseries are correspondence but there are also routing forms, invoices, photo lab forms, clippings, and photos. The correspondence was mainly sent to and from Vassillia Moore and Ruth Fowler. Moore appears to have worked in the publisher's office, based on documents within the subseries, but it is unclear what position she held and she is not included in any departments heads lists. Fowler was Life assistant publisher and letters department manager from 1960 to 1972. The Correspondence generally contain requests for the use of images, photos, and transparencies as well as requests for reproductions of those materials.

Arrangement

Arranged chronologically.

A, 1967-1969, inclusive

Offsite-Box: 3020, Folder: 4 (Material Type: Mixed Materials)

A [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

B-H, 1969, inclusive

Offsite-Box: 3020, Folder: 5-14 (Material Type: Mixed Materials)

C [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

E [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

F [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

G [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

H [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

H: Harcourt, Brace and World, Inc., 1969, inclusive

Offsite-Box: 3020, Folder: 15 (Material Type: Mixed Materials)

H: Holt, Rinehart and Winston, Inc., 1969, inclusive

Offsite-Box: 3020, Folder: 16 (Material Type: Mixed Materials)

H: Holt, Rinehart, and Winston, Inc [RESTRICTED], 1966, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

H: Houghton-Mifflin Co., 1969, inclusive

Offsite-Box: 3020, Folder: 17 (Material Type: Mixed Materials)

H: Houghton-Mifflin Co. [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

I-P, 1969, inclusive

Offsite-Box: 3020, Folder: 18-25 (Material Type: Mixed Materials)

L [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

M [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

P [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

R, 1969, inclusive

Offsite-Box: 3021, Folder: 1 (Material Type: Mixed Materials)

R [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

R: Reader's Digest, 1969, inclusive

Offsite-Box: 3021, Folder: 2 (Material Type: Mixed Materials)

R: Reader's Digest [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

S, 1969, inclusive

Offsite-Box: 3021, Folder: 3 (Material Type: Mixed Materials)

S [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

S: Silver Burdett and Scott, Foresman, 1969, inclusive

Offsite-Box: 3021, Folder: 4 (Material Type: Mixed Materials)

S: Silver Burdett and Scott, Foresman [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

USIA (United States Information Agency): Photos, 1969, inclusive

Offsite-Box: 3021, Folder: 5-7 (Material Type: Mixed Materials)

USIA (United States Information Agency): Scotchprints Text, 1969, inclusive

Offsite-Box: 3021, Folder: 8 (Material Type: Mixed Materials)

USIA (United States Information Agency): Scotchprints Text [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

V-W, 1969, inclusive

Offsite-Box: 3021, Folder: 9-10 (Material Type: Mixed Materials)

W [RESTRICTED], 1969, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

A, 1970, inclusive

Offsite-Box: 3021, Folder: 11 (Material Type: Mixed Materials)

A [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

American Heritage, 1970, inclusive

Offsite-Box: 3021, Folder: 12 (Material Type: Graphic Materials)

B-C, 1970, inclusive

Offsite-Box: 3021, Folder: 13-14 (Material Type: Mixed Materials)

B-C [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Graphic Materials)

Crowell-Collier, 1970, inclusive

Offsite-Box: 3021, Folder: 15 (Material Type: Mixed Materials)

D, 1970, inclusive

Offsite-Box: 3021, Folder: 16 (Material Type: Mixed Materials)

D [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

D.C. Heath, 1970, inclusive

Offsite-Box: 3021, Folder: 17 (Material Type: Mixed Materials)

E, 1970, inclusive

Offsite-Box: 3021, Folder: 18 (Material Type: Mixed Materials)

Encyclopedia Britannia, 1970, inclusive

Offsite-Box: 3021, Folder: 19 (Material Type: Mixed Materials)

F, 1970, inclusive

Offsite-Box: 3021, Folder: 20 (Material Type: Mixed Materials)

Field Enterprises, 1970, inclusive

Offsite-Box: 3021, Folder: 21 (Material Type: Mixed Materials)

Field Enterprises [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

G, 1970, inclusive

Offsite-Box: 3021, Folder: 22 (Material Type: Mixed Materials)

G [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

Ginn, 1970, inclusive

Offsite-Box: 3021, Folder: 23 (Material Type: Mixed Materials)

Grolier, 1970, inclusive

Offsite-Box: 3021, Folder: 24 (Material Type: Mixed Materials)

H, 1970, inclusive

Offsite-Box: 3021, Folder: 25 (Material Type: Mixed Materials)

Harcourt, 1970, inclusive

Offsite-Box: 3021, Folder: 26 (Material Type: Mixed Materials)

Harper and Row, 1970, inclusive

Offsite-Box: 3021, Folder: 27 (Material Type: Mixed Materials)

Harper and Row [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

Holt, 1970, inclusive

Offsite-Box: 3022, Folder: 1 (Material Type: Mixed Materials)

Horizon, 1970, inclusive

Offsite-Box: 3022, Folder: 2 (Material Type: Mixed Materials)

Houghton, 1970, inclusive

Offsite-Box: 3022, Folder: 3 (Material Type: Mixed Materials)

I-J, 1970, inclusive

Offsite-Box: 3022, Folder: 4-5 (Material Type: Mixed Materials)

J.B. Lippincott, 1970, inclusive

Offsite-Box: 3022, Folder: 6 (Material Type: Mixed Materials)

K-L, 1970, inclusive

Offsite-Box: 3022, Folder: 7-8 (Material Type: Mixed Materials)

Little Brown, 1970, inclusive

Offsite-Box: 3022, Folder: 8 (Material Type: Mixed Materials)

M, 1970, inclusive

Offsite-Box: 3022, Folder: 10 (Material Type: Mixed Materials)

M [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

Macmillan, 1970, inclusive

Offsite-Box: 3022, Folder: 11 (Material Type: Mixed Materials)

McGraw-Hill, 1970, inclusive

Offsite-Box: 3022, Folder: 12 (Material Type: Mixed Materials)

N-O, 1970, inclusive

Offsite-Box: 3022, Folder: 13-14 (Material Type: Mixed Materials)

Prentice-Hall, 1970, inclusive

Offsite-Box: 3022, Folder: 15 (Material Type: Mixed Materials)

Prentice-Hall [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

Q, 1970, inclusive

Offsite-Box: 3022, Folder: 16 (Material Type: Mixed Materials)

Random House, 1970, inclusive

Offsite-Box: 3022, Folder: 17 (Material Type: Mixed Materials)

Rand McNally, 1970, inclusive

Offsite-Box: 3022, Folder: 18 (Material Type: Mixed Materials)

Reader's Digest, 1970, inclusive

Offsite-Box: 3022, Folder: 19 (Material Type: Mixed Materials)

Reader's Digest [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Graphic Materials)

S, 1970, inclusive

Offsite-Box: 3022, Folder: 20 (Material Type: Mixed Materials)

S [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

Scott Foresman, 1970, inclusive

Offsite-Box: 3022, Folder: 21 (Material Type: Mixed Materials)

Scott Foresman [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

Silver Burdett, 1970, inclusive

Offsite-Box: 3022, Folder: 22 (Material Type: Mixed Materials)

T-U, 1970, inclusive

Offsite-Box: 3022, Folder: 23-24 (Material Type: Mixed Materials)

T-U [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

USIA (United States Information Agency), 1970, inclusive

Offsite-Box: 3022, Folder: 25-27 (Material Type: Mixed Materials)

USIA (United States Information Agency) [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

V-W, 1970, inclusive

Offsite-Box: 3022, Folder: 28-29 (Material Type: Mixed Materials)

W [RESTRICTED], 1970, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

Subseries I.C. Article and Excerpt Rights and Reproduction Files, 1967-1971, inclusive

Extent

1.75 Linear feet in 2 record cartons

Scope and Contents

Includes reprint and reproduction requests from outside sources. The files come primarily from Joan Mueller. Folders in box 3317 are sealed due to mold issues.

Arrangement

Files remain in the original order.

Silver Burdette Company, 1970, inclusive

Offsite-Box: 3316, Folder: 1 (Material Type: Mixed Materials)

Magazines, 1967-1971, inclusive

Offsite-Box: 3316, Folder: 2-29 (Material Type: Mixed Materials)

High School Publications, 1967-1970, inclusive

Offsite-Box: 3316, Folder: 30-32 (Material Type: Mixed Materials)

College Publications, 1969-1970, inclusive

Offsite-Box: 3316, Folder: 33 (Material Type: Mixed Materials)

College Publications [RESTRICTED], circa 1970, inclusive

Offsite-Box: 3317, Folder: 1 (Material Type: Mixed Materials)

Government Publications [RESTRICTED], circa 1970, inclusive

Offsite-Box: 3317, Folder: 2 (Material Type: Mixed Materials)

House Organs [RESTRICTED], circa 1970, inclusive

Offsite-Box: 3317, Folder: 3 (Material Type: Mixed Materials)

Newspapers [RESTRICTED], circa 1970, inclusive

Offsite-Box: 3317, Folder: 4-5 (Material Type: Mixed Materials)

New York Times [RESTRICTED], circa 1970, inclusive

Offsite-Box: 3317, Folder: 6 (Material Type: Mixed Materials)

Religious Publications [RESTRICTED], circa 1970, inclusive

Offsite-Box: 3317, Folder: 7-8 (Material Type: Mixed Materials)

Miscellaneous [RESTRICTED], circa 1970, inclusive

Offsite-Box: 3317, Folder: 9-12 (Material Type: Mixed Materials)

Series II. Business Office Files, 1937-2001, inclusive

Extent

10.97 Linear feet in 15 record cartons

Scope and Contents

The Business Office series focuses on Life's finances as well as agreements between Life and other companies. These agreements were about a variety of topics but mainly focus of joint projects or the use of images or characters owned by an outside organization. Included in this series are clippings, cd roms, contact lists, financial statements and reports, notes, lists of photographers and rights, organizational charts, presentations, promotional materials, and correspondence.

Arrangement

Arranged into five subseries:
Subseries II.A. Business Manager Nancy Phillips Files
Subseries II.B. Business Manager Office Files
Subseries II.C. Business Manager Agreement and Licensing Files
Subseries II.D. Financial Statements
Subseries II.E. General Files

Subseries II.A. Business Manager Nancy Phillips Files, 1976-2001, inclusive

Extent

3.25 Linear feet in 6 record cartons

Scope and Contents

Business Manager Nancy Phillips's files document the organization of the Life business department as well as the finances of Life during her tenure. The materials that date earlier than 1987 likely were sent to Phillips as references to assist her with her work. Included in her files are budgets, circulation reports, financial statements and reports, lists of staff and responsibilities, organizational charts, quarterly financial analysis presentations, sales presentations, strategic plans, and correspondence. The correspondence included with this subseries discusses advertising rates, taxes, revenue, budgets, financial reports, and staffing. She also has memoranda and reports on the finances of Life Picture Sales sent by Time-Life Syndication within Editorial Services.

Her files also include some folders from when she worked at People and some records from Discover which may be for comparative purposes.

Arrangement

Organized alphabetically with arrangement imposed.

Biographical Note

Nancy Phillips began working for Time Inc. in 1987 as the assistant circulation director at People. It is unclear how long she remained in this position before moving to Life. At some point between 1987 and 1993, Phillips began working for Life as magazine's general manager then later became the business manager. Based on her files, Phillips remained with Life through at least 2001. It is unclear what position she held after this or if she remained with Time Inc. at all.

Discover Circulation: Presentation, Miller, Bob, 1980-1987, inclusive

Offsite-Box: 4280, Folder: 1-2 (Material Type: Mixed Materials)

Life: Ads sales bonus, 1994-2000, inclusive

Offsite-Box: 4280, Folder: 3-4 (Material Type: Mixed Materials)

Life: Ads sales bonus [RESTRICTED], 1995-2000, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

Scope and Contents

Includes digital material.

1 computer disc (floppy disk) : 3 1/2 in. On label: "Bonus plans 1999. 1999 Bonus Plans-Ad Sales (from Lisa Russo)."

Life: Ad sales meeting, 1997 December, inclusive

Offsite-Box: 4280, Folder: 5 (Material Type: Mixed Materials)

Life: Back-Up: New Formula, 1994-1996, inclusive

Offsite-Box: 3022, Folder: 30 (Material Type: Mixed Materials)

Life: Book makeup model, undated, inclusive

Offsite-Box: 4280, Folder: 6 (Material Type: Mixed Materials)

Life: Budget: 1999 Sept/2000, 1999, inclusive

Offsite-Box: 4280, Folder: 7-9 (Material Type: Mixed Materials)

Life Budget Reports: Estimate: 1999 April, 1999, inclusive

Offsite-Box: 3022, Folder: 34 (Material Type: Mixed Materials)

Life Budget Reports: 1999 Estimates, 2000 Budget, and 2001-2003 Strategic Plan, 1999, inclusive

Offsite-Box: 3022, Folder: 35 (Material Type: Mixed Materials)

Life Budget Reports: Financial History, 1995, inclusive

Offsite-Box: 3023, Folder: 1 (Material Type: Mixed Materials)

Life Budget Reports: Year-End Final Close Schedules: 1999 December, 2000, inclusive

Offsite-Box: 3023, Folder: 2 (Material Type: Mixed Materials)

Life: Business and budget reviews, 1998-1999, inclusive

Offsite-Box: 4280, Folder: 10-11 (Material Type: Mixed Materials)

Life: Business Office organization, 1988-1998, inclusive

Offsite-Box: 3022, Folder: 31 (Material Type: Mixed Materials)

Life: Circulation leverage-Susan Ferris, 1987?, inclusive

Offsite-Box: 4280, Folder: 12 (Material Type: Mixed Materials)

Life: Circulation modeling, 1987-1988, inclusive

Offsite-Box: 4280, Folder: 13 (Material Type: Mixed Materials)

Life: Comparative magazine on-sale dates, 1994?, inclusive

Offsite-Box: 4280, Folder: 14 (Material Type: Mixed Materials)

Life: Conference: Business managers, 1989 November, inclusive

Offsite-Box: 4280, Folder: 15 (Material Type: Mixed Materials)

Life: Financial history, 1993-1994, inclusive

Offsite-Box: 4280, Folder: 16 (Material Type: Mixed Materials)

Life: Financials/Comparisons: Other magazines, 1989, inclusive

Offsite-Box: 4280, Folder: 17 (Material Type: Mixed Materials)

Life: Financials?: Disks, circa 1990, inclusive

Offsite-Box: 4280, Folder: 18 (Material Type: Mixed Materials)

Life: International Business Channel, 1991, undated, inclusive

Offsite-Box: 3022, Folder: 32-33 (Material Type: Mixed Materials)

Life: LifeSpan House: Modification Agreement, 2000, inclusive

Offsite-Box: 4184, Folder: 19 (Material Type: Mixed Materials)

Life: LifeSpan House: Modification Agreement [RESTRICTED], 2000-2001, inclusive

Offsite-Box: R42 (Material Type: Mixed Materials)

Life: Logan, Don: Presentation, 1992 June, inclusive

Offsite-Box: 4280, Folder: 19 (Material Type: Mixed Materials)

Life: Logan, Don: Presentation, 1995 August, inclusive

Offsite-Box: 3023, Folder: 5 (Material Type: Mixed Materials)

Life: Magazine Publishers Association: Financial Analysis, 1993-1998, inclusive

Offsite-Box: 4280, Folder: 20 (Material Type: Mixed Materials)

Life: Management Memos, 1976-1981, 2004, inclusive

Offsite-Box: 3023, Folder: 6 (Material Type: Mixed Materials)

Life Picture Sales: Financials, 1993-1998, inclusive

Offsite-Box: 4184, Folder: 17-18 (Material Type: Mixed Materials)

Life: Managers meeting, 1996 March, inclusive

Offsite-Box: 4281, Folder: 1 (Material Type: Mixed Materials)

Life: Managers meeting, 1997 May, inclusive

Offsite-Box: 4281, Folder: 2 (Material Type: Mixed Materials)

Scope and Contents

Includes digital material.

1 computer disc (floppy disk) : 3 1/2 in. On label: Basics. Colorado presentation charts."

Life: Managers meeting, 1998 November, inclusive

Offsite-Box: 4281, Folder: 3 (Material Type: Mixed Materials)

Life: OTIP pricing strategy, 1991-1996, inclusive

Offsite-Box: 4281, Folder: 4 (Material Type: Mixed Materials)

Life: Profits and losses: Travel & Leisure / Food & Wine, 1995?, inclusive

Offsite-Box: 4281, Folder: 5 (Material Type: Mixed Materials)

Life: Profitability models, 1987, inclusive

Offsite-Box: 4281, Folder: 6 (Material Type: Mixed Materials)

Life: Publishing formula, 1988-1992, inclusive

Offsite-Box: 4281, Folder: 7-9 (Material Type: Mixed Materials)

Life Quarterly: 1995 July, 1995, inclusive

Offsite-Box: 3023, Folder: 3-4 (Material Type: Mixed Materials)

Life: Sales presentation, 1996 October, inclusive

Offsite-Box: 4281, Folder: 10 (Material Type: Mixed Materials)

Life: Simmons: SMRB, 1997, inclusive

Offsite-Box: 3023, Folder: 12 (Material Type: Mixed Materials)

Life: Simmons Data, 1993-1996, inclusive

Offsite-Box: 3023, Folder: 13 (Material Type: Mixed Materials)

Life: Space Rates, 1994-1995, inclusive

Offsite-Box: 3023, Folder: 14 (Material Type: Mixed Materials)

Life: Strategic planning, 1994, inclusive

Offsite-Box: 4281, Folder: 11 (Material Type: Mixed Materials)

Life: Strategy discussion, 1992, inclusive

Offsite-Box: 4281, Folder: 12 (Material Type: Mixed Materials)

Life: Supplementary rates and product information, 1990-1992, inclusive

Offsite-Box: 4281, Folder: 13-14 (Material Type: Mixed Materials)

Life: 13th issue, 1986, inclusive

Offsite-Box: 4281, Folder: 15 (Material Type: Mixed Materials)

Life: Times: The American Century Project, 1993, inclusive

Offsite-Box: 4281, Folder: 16 (Material Type: Mixed Materials)

Life: Trim size: 1989 review / 1990 analysis, 1986-1990?, inclusive

Offsite-Box: 4281, Folder: 17 (Material Type: Mixed Materials)

Life: Weekly background: Magazine Gropu strategic plan, 1990, inclusive

Offsite-Box: 4281, Folder: 18 (Material Type: Mixed Materials)

People: Ad revenue report, 1991, inclusive

Offsite-Box: 4281, Folder: 19 (Material Type: Mixed Materials)

People: Circulation, 1987-1988, inclusive

Offsite-Box: 4281, Folder: 20 (Material Type: Mixed Materials)

People: Effect of changing source mix on demographics research marketing analysis, 1988, inclusive

Offsite-Box: 4281, Folder: 21 (Material Type: Mixed Materials)

Picture Week, 1982-1986, inclusive

Offsite-Box: 3023, Folder: 7-11 (Material Type: Mixed Materials)

Time Inc. Financial Highlights, 1995-1998, inclusive

Offsite-Box: 3023, Folder: 15-17 (Material Type: Mixed Materials)

Time Inc. Sales and Use Tax Seminar, 1995, inclusive

Offsite-Box: 3023, Folder: 18 (Material Type: Mixed Materials)

Warner Publisher Services, 1997, inclusive

Offsite-Box: 3023, Folder: 19 (Material Type: Mixed Materials)

Subseries II.B. Business Manager Office Files, 1969-1979, inclusive

Extent

0.35 Linear feet in 2 record cartons

Scope and Contents

The Business Manager Office files covers the period of 1969 to 1979 and includes materials from a variety of Life Business Department staff. The names that appear most often are Winston Cox, George Dowling, Bob Cowin, Mary Davis, and Priscilla Riccardi. Included in this series are reports on the average circulation of magazines, notes, budget reports, sales analysis reports, reports on newsstand revenue, clippings, ad rate cards, press releases, lists of Life staff, and correspondence. The correspondence in this subseries discusses circulation statistics, subscription rates, budgets, and ad sales and revenue.

Arrangement

Arranged alphabetically.

Biographical Note

Winston Cox worked in the Comptroller's Office from 1969 to 1971. From 1969 to 1970, he was administration assistant but was promoted to director of budgets and financial analysis in 1970. In 1972, Cox moved to Life and became business manager. He remained in this position until 1974 when he became general manager of Business Development.

George Dowling worked as business manager at Life from 1969 to 1970. It is unclear what position he held between 1970 and 1972 at which point he left Time Inc.

Bob Cowin was Sports Illustrated circulation manager from 1964 to 1966. At this time, the title was changed to circulation director and he continued in this position until 1969. In 1970, Cowin became administrative assistant for circulation within the Corporate group. He remained in this position until 1972 when he joined Life as assistant publisher, a positiom he remained in until 1974 when he left Time Inc.

Mary Davis served as Life business manager from 1978 to 1982 at which time she became general manager. She remained in this position until 1987 when she joined the Magazine Publishing group and became vice president of magazine manufacturing services.

Priscilla Ricciardi can only be found in the department heads list in 1974 when she served as assistant business manager in Magazine development.

Dowling, George: Budget Preparation, 1969-1970, inclusive

Offsite-Box: 3023, Folder: 20 (Material Type: Mixed Materials)

Life Special Operating Statements, 1978-1979, inclusive

Offsite-Box: 3023, Folder: 21-22 (Material Type: Mixed Materials)

Life Specials: 1977, 1974-1977, inclusive

Offsite-Box: 3023, Folder: 23 (Material Type: Mixed Materials)

Old Life: 1972/1973, 1970-1973, inclusive

Offsite-Box: 3024, Folder: 1-2 (Material Type: Mixed Materials)

Subseries II.C. Business Manager Agreement and Licensing Files, 1971-2000, inclusive

Extent

1.4 Linear feet in 2 record cartons

Scope and Contents

The Business Manager Agreement and Licensing files cover the period of 1971 to 2000 and focuses on agreements concerning joint projects between Life and outside organizations as well as on licensing agreements. These licensing agreements usually concerned the use or reprinting of an image or photographs either by Life or another organization. Included in this subseries are Life sales reports, contracts, notes on sales report, clippings, reports on costs of production, cd roms, contact lists, lists of back issue dealers, photographs, promotional materials, lists of photographer and rights, tax forms, trademark guidelines, lists of agreements, and correspondence. The correspondences discusses the Life century book, purchase orders, permission for the use of photographs, photographer policy statements, and reprinting pictures.

Arrangement

Arranged alphabetically.

Axel Springer Verlag AG [RESTRICTED], 1989, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Back Issues, 2000, inclusive

Offsite-Box: 3024, Folder: 3 (Material Type: Mixed Materials)

Best Friends, undated, inclusive

Offsite-Box: 3024, Folder: 4 (Material Type: Mixed Materials)

Bugs Bunny [RESTRICTED], 1989, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Cats of Africa [RESTRICTED], 1991, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Circle Fine Art [RESTRICTED], 1990, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Contracts, 2000, inclusive

Offsite-Box: 3024, Folder: 5 (Material Type: Mixed Materials)

Contracts: Century Book, undated, inclusive

Offsite-Box: 3024, Folder: 6 (Material Type: Mixed Materials)

Contracts: Century Book [RESTRICTED], 1999, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Contracts: Century Book: Fall 1999, 1999-2000, undated, inclusive

Offsite-Box: 3024, Folder: 7 (Material Type: Mixed Materials)

Contracts: Century Book: Fall 1999 [RESTRICTED], 1998-1999, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Cover Photo Credits, undated, inclusive

Offsite-Box: 3024, Folder: 8 (Material Type: Mixed Materials)

Cover Policy, 1990, inclusive

Offsite-Box: 3024, Folder: 9 (Material Type: Mixed Materials)

Faces of Life CD Rom, 1997, inclusive

Offsite-Box: 3024, Folder: 10 (Material Type: Mixed Materials)

The Face of Life CD Rom [RESTRICTED], 1994, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Scope and Contents

Contained within this folder is a sealed copy of the The Face of Life: A Collection of Life Magazine Covers and Classic Images: 1936 through 1972.

Fifty Years of Life [RESTRICTED], 1985, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Freedom Forum [RESTRICTED], 1997, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Graphique de France [RESTRICTED]

Offsite-Box: R27 (Material Type: Mixed Materials)

Graves, Michael [RESTRICTED], 1996, inclusive

Offsite-Box: R27 (Material Type: Graphic Materials)

Holson Burnes [RESTRICTED], 1997, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Homestyles [RESTRICTED], 1998, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Jacobsen, Hugh [RESTRICTED], 1997, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

The Joy of Life, 1989, inclusive

Offsite-Box: 3024, Folder: 11 (Material Type: Mixed Materials)

The Joy of Life [RESTRICTED], 1997, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Kellog [RESTRICTED], 1990, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Kennedy, John F. [RESTRICTED], 1987, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Kodak, 1999-2000, inclusive

Offsite-Box: 3024, Folder: 12 (Material Type: Mixed Materials)

Kodak [RESTRICTED], 1999-200, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Scope and Contents

Included with the restricted materials are two cd roms. One cd rom has a note written on it which says: "Life Decades Canada 3-15-00". The other cd rom appears to be a sample cd which was sent to Life by Kodak and includes examples of the images that would appear in the time capsule for the millennium.

Kodak: Canada [RESTRICTED], 1999, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Kodak: USA/Canada: 1999 Agreement, 1999, inclusive

Offsite-Box: 3024, Folder: 13 (Material Type: Mixed Materials)

Kodak: USA/Canada: 1999 Agreement [RESTRICTED], 1999, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Life at Camelot [RESTRICTED], 1987, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Life Book 2: How We Changed America in Pict, 2000, inclusive

Offsite-Box: 3024, Folder: 14 (Material Type: Mixed Materials)

Life Book 2: How We Changed America in Pict [RESTRICTED], 2000, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Life Engagement Cal [RESTRICTED], 1990, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Life Faces, 1991, inclusive

Offsite-Box: 3024, Folder: 15 (Material Type: Mixed Materials)

Life Faces [RESTRICTED], 1991, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Life in WWII, 1989, inclusive

Offsite-Box: 3024, Folder: 16 (Material Type: Mixed Materials)

Life in WWII [RESTRICTED], 1989, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Life Laughs Last [RESTRICTED], 1988, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Life Looks Back [RESTRICTED], 1989, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Life Miscellany [RESTRICTED], 1987, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Life: The Sixties [RESTRICTED], 1989, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Life Smiles Back [RESTRICTED], 1985, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

LPS: Doris O'Neil Agreement, 1993, inclusive

Offsite-Box: 3024, Folder: 17 (Material Type: Mixed Materials)

LPS: Doris O'Neil Agreement [RESTRICTED], 1993, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

The Marketing Partnership [RESTRICTED], 1995, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

MCI [RESTRICTED], 1992, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

The Meaning of Life, 1991, inclusive

Offsite-Box: 3024, Folder: 18 (Material Type: Mixed Materials)

The Meaning of Life [RESTRICTED], 1991, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

MILK PEP (Processor Education Program) [RESTRICTED], 1997-1998, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Millennium Monument, 1998-1999, inclusive

Offsite-Box: 3024, Folder: 19 (Material Type: Mixed Materials)

MOMS [RESTRICTED], 1995, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Monroe, Marilyn [RESTRICTED], 1991, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Mulfinger [RESTRICTED], 1999, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

One Hundred Classic Photos, 1987, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

O'Neil, Doris Contract [RESTRICTED], 1992-1993, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Our Century in Pictures for Young People, 2000, inclusive

Offsite-Box: 3024, Folder: 20 (Material Type: Mixed Materials)

Permissions, 1996-2000, inclusive

Offsite-Box: 3024, Folder: 21-24 (Material Type: Mixed Materials)

Permissions [RESTRICTED], 1998-2000, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Permissions: Vince Gill, 2000, inclusive

Offsite-Box: 3024, Folder: 25 (Material Type: Mixed Materials)

Permissions: Gill, Vince [RESTRICTED], 2000, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Photographers: Policy Statements on Payments, 1971, 1981-1990, 1996-1999, inclusive

Offsite-Box: 3024, Folder: 26 (Material Type: Mixed Materials)

Power, J.D., 1999, inclusive

Offsite-Box: 3024, Folder: 27 (Material Type: Mixed Materials)

Power, J.D. [RESTRICTED], 1999, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Press Net International, 1999-2000, inclusive

Offsite-Box: 3024, Folder: 28 (Material Type: Mixed Materials)

Press Net International [RESTRICTED], 1999, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

QDE [RESTRICTED], 1994, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

R and R [RESTRICTED], 1990, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Ralston [RESTRICTED], 1994, inclusive

Offsite-Box: R42 (Material Type: Graphic Materials)

Sales Graphic [RESTRICTED], 1999, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Schindler, Aaron D. [RESTRICTED], 1991, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Shurman [RESTRICTED], 1997, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Sixty TV: Photo License, 1996, inclusive

Offsite-Box: 3024, Folder: 29 (Material Type: Mixed Materials)

Sixty TV: Photo License [RESTRICTED], 1996, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

State Farm [RESTRICTED], 1996, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

State Farm: General, 1997-1999, inclusive

Offsite-Box: 3024, Folder: 30 (Material Type: Mixed Materials)

State Farm: General [RESTRICTED], 1996, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Stern [RESTRICTED], 1994, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Sulkes, Kathy, undated, inclusive

Offsite-Box: 3024, Folder: 31 (Material Type: Mixed Materials)

Sulkes, Kathy [RESTRICTED], 1992-1993, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Taliesin, 1996-2000, inclusive

Offsite-Box: 3024, Folder: 32 (Material Type: Mixed Materials)

Taliesin [RESTRICTED], 1996-1997, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Trademark Guidelines, 2000, inclusive

Offsite-Box: 3024, Folder: 33 (Material Type: Mixed Materials)

Turner Network TV [RESTRICTED], 1993, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Wedlick, Dennis [RESTRICTED], 1995, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Wild Wolf [RESTRICTED], 1991, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Zeko, Dean, 1996-1999, inclusive

Offsite-Box: 3024, Folder: 34 (Material Type: Mixed Materials)

Zeko, Dean [RESTRICTED], 1998-2000, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

ZM Productions, 1996-1997, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

ZMC (Zaloom, Michenaud, and Cowan) : Rocket Science, 1998, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Subseries II.D. Financial Statements, 1937-1973, inclusive

Extent

5.625 Linear feet in 6 record cartons, 1 flat box

Scope and Contents

The Financial Statement subseries covers the period of 1937 to 1970. Included in this series are financial statements, budget reports, budget forecasts, budget estimates, mechanical budgets, and operating statements. While the materials are grouped together, it is unclear which office they originated from since there are a variety of names listed on the documents. Some items indicate that the reports were for the business office but do not indicate a specific office of origin or owner.

Arrangement

Arranged alphabetically with retained binder covers at the end.

General Ledger, 1972, inclusive

Offsite-Box: 3040, Folder: 6 (Material Type: Mixed Materials)

Life Budget: 1971, 1971, inclusive

Offsite-Box: 3024, Folder: 35 (Material Type: Mixed Materials)

Life Budget: 1971: Production and Distribution, 1971, inclusive

Offsite-Box: 3024, Folder: 36 (Material Type: Mixed Materials)

Life Budgets: 1950-1956: 1950 Final Budget: Circulation Promotion, 1950, inclusive

Offsite-Box: 3024, Folder: 37 (Material Type: Mixed Materials)

Life Budgets: 1950-1956: 1951 First Budget: Circulation Promotion, 1951, inclusive

Offsite-Box: 3024, Folder: 38 (Material Type: Mixed Materials)

Life Budgets: 1950-1956: 1952 Final Budget: Circulation, 1952, inclusive

Offsite-Box: 3024, Folder: 39 (Material Type: Mixed Materials)

Life Budgets: 1950-1956: 1953 Final Budget: Circulation Promotion, 1953, inclusive

Offsite-Box: 3024, Folder: 40 (Material Type: Mixed Materials)

Life Budgets: 1950-1956: 1954 Final Budget: Circulation Department, 1954, inclusive

Offsite-Box: 3025, Folder: 1 (Material Type: Mixed Materials)

Life Budgets: 1950-1956: 1955 Final Budget: Circulation Department, 1955, inclusive

Offsite-Box: 3025, Folder: 2 (Material Type: Mixed Materials)

Life Budgets: 1950-1956: 1956 Final Budget: Circulation Department, 1956, inclusive

Offsite-Box: 3025, Folder: 3 (Material Type: Mixed Materials)

Life Budgets: 1957-1962: 1957 Budget, 1957, inclusive

Offsite-Box: 3025, Folder: 4 (Material Type: Mixed Materials)

Life Budgets: 1957-1962: 1958 Budget, 1958, inclusive

Offsite-Box: 3025, Folder: 5 (Material Type: Mixed Materials)

Life Budgets: 1957-1962: 1959 Budget, 1959, inclusive

Offsite-Box: 3025, Folder: 6 (Material Type: Mixed Materials)

Life Budgets: 1957-1962: 1960 Budget, 1960, inclusive

Offsite-Box: 3025, Folder: 7 (Material Type: Mixed Materials)

Life Budgets: 1957-1962: 1961 Budget, 1961, inclusive

Offsite-Box: 3025, Folder: 8 (Material Type: Mixed Materials)

Life Budgets: 1957-1962: 1962 Budget, 1962, inclusive

Offsite-Box: 3025, Folder: 9 (Material Type: Mixed Materials)

Life Budgets: 1963-1967: 1963 Budget, 1963, inclusive

Offsite-Box: 3025, Folder: 10 (Material Type: Mixed Materials)

Life Budgets: 1963-1967:1964 Mechanical Budget, 1964, inclusive

Offsite-Box: 3025, Folder: 11 (Material Type: Graphic Materials)

Life Budgets: 1963-1967: 1965 Budget: Mechanical, 1965, inclusive

Offsite-Box: 3025, Folder: 12 (Material Type: Mixed Materials)

Life Budgets: 1963-1967: 1966 Mechanical Budget, 1966, inclusive

Offsite-Box: 3025, Folder: 13 (Material Type: Mixed Materials)

Life Budgets: 1963-1967: 1967 Budget, 1967, inclusive

Offsite-Box: 3025, Folder: 14 (Material Type: Mixed Materials)

Life Budgets: 1968-1970: 1968 Mechanical Budget, 1968, inclusive

Offsite-Box: 3025, Folder: 15 (Material Type: Graphic Materials)

Life Budgets: 1968-1970: 1969 Budget, 1969, inclusive

Offsite-Box: 3025, Folder: 16 (Material Type: Mixed Materials)

Life Budgets: 1968-1970: 1970 Budget, 1970, inclusive

Offsite-Box: 3025, Folder: 17 (Material Type: Mixed Materials)

Life Budgets: 1968-1970: 1970 Mechanical Budget, 1970, inclusive

Offsite-Box: 3025, Folder: 18 (Material Type: Mixed Materials)

Life Budgets: 1968-1970: 1970 Original Budget, 1970, inclusive

Offsite-Box: 3025, Folder: 19 (Material Type: Mixed Materials)

Life Circulation Department: 1972 Original Budget, 1972, inclusive

Offsite-Box: 3025, Folder: 20 (Material Type: Mixed Materials)

Life International: International Magazines Budget: George J. Dowling, 1967, inclusive

Offsite-Box: 3025, Folder: 21-22 (Material Type: Mixed Materials)

Life International: Original Budget, 1968, inclusive

Offsite-Box: 3025, Folder: 23 (Material Type: Mixed Materials)

Life International: 1970 Second Half, 1970, inclusive

Offsite-Box: 3025, Folder: 24 (Material Type: Mixed Materials)

Life Statements, 1937, inclusive

Offsite-Box: 3025, Folder: 25 (Material Type: Mixed Materials)

Life Statements, 1937-1945, inclusive

Offsite-Box: 3026, Folder: 1-12 (Material Type: Mixed Materials)

Life Statements, 1956-1966, inclusive

Offsite-Box: 3026, Folder: 13-20 (Material Type: Mixed Materials)

Life Statements, 1966-1971, inclusive

Offsite-Box: 3027, Folder: 1-19 (Material Type: Mixed Materials)

Life Statements, 1971-1972, inclusive

Offsite-Box: 3028, Folder: 1-10 (Material Type: Mixed Materials)

Mechanical Budget, 1972, inclusive

Offsite-Box: 3028, Folder: 11 (Material Type: Mixed Materials)

Operating Statements, 1970-1972, inclusive

Offsite-Box: 3028, Folder: 12-15 (Material Type: Mixed Materials)

Original Budget: 2nd Half 1970: Mechanical, 1970, inclusive

Offsite-Box: 3028, Folder: 16-17 (Material Type: Mixed Materials)

Status Report on the Disposition on the Life, 1973, inclusive

Offsite-Box: 3028, Folder: 18 (Material Type: Mixed Materials)

Weekly Report: Week Ending 1972 December 23, 1972, inclusive

Offsite-Box: 3028, Folder: 19 (Material Type: Graphic Materials)

Financial statements binder covers, 1937-1941, inclusive

Offsite-Box: 3029 (Material Type: Mixed Materials)

Subseries II.E. General Files, 1980-1999, inclusive

Extent

0.34 Linear feet in 3 folders

Scope and Contents

The General Files includes financial material about Life removed from two binders.

Arrangement

Organized alphabetically with arrangement imposed.

Audit Bureau of Circulations (ABC): Magazine Publisher's Statements, 1980-1999, inclusive

Offsite-Box: 4205, Folder: 4 (Material Type: Mixed Materials)

Financial results: December, 1995-1999, inclusive

Offsite-Box: 4205, Folder: 5-6 (Material Type: Mixed Materials)

Series III. Advertising Sales Records, 1936-1979, inclusive

Extent

3.08 Linear feet in 4 record cartons including 18 reels of microfilm, 1 flat box

Scope and Contents

The Advertising Sales Records contain records documenting sales and placement of ads, marketing to advertisers, and information on advertisers in Life.

Arrangement

Organized into three subseries:

Subseries III.A. General Files

Subseries III.B. Advertising Sales and Marketing: Paul Hadhazy Files

Subseries III.C. Advertiser Record Cards

Subseries III.A. General Files, 1973, inclusive

Extent

0.58 Linear feet in 1 flat box

Scope and Contents

The General Files contains records on a presentation used to sell advertising for a special edition of Life called Life Beach Party.

Arrangement

Records remain in original order.

Life Beach Party, 1973, inclusive

Offsite-Box: 2005, Folder: 8-10 (Material Type: Mixed Materials)

Scope and Contents

Advertising Sales series includes three folders with presentation boards used for selling ads for a special edition of Life called Life Beach Party. One of the folders contains a report which acts as a supplement to the presentation. Since the presentation focuses on ad sales, it appears like the materials would have originated from the advertising sales department. The materials themselves do not indicate the department that produced them.

Subseries III.B. Advertising Sales and Marketing: Paul Hadhazy Files, 1955-1979, inclusive

Extent

2.25 Linear feet in 2 record cartons, 1 flat box

Scope and Contents

The majority of these records were binders of rate cards identified as belonging to Paul Hadhazy. The remainder were loose materials found with the binders. The Policy binder contains guidelines and descriptions of the marketing services operations, space renewal credit program, discount structures, tie-in program, and standby space.

Arrangement

Organized alphabetically.

General, 1970-1972, inclusive

Offsite-Box: 3318, Folder: 1 (Material Type: Mixed Materials)

Ad Billing Proposal: Comparison Summary, 1970, inclusive

Offsite-Box: 3318, Folder: 2 (Material Type: Mixed Materials)

Advertising Forecast Reports, 1969-1972, inclusive

Offsite-Box: 3318, Folder: 3-9 (Material Type: Mixed Materials)

Advertising Procedure Manual, 1967, inclusive

Offsite-Box: 3318, Folder: 10 (Material Type: Mixed Materials)

Fast Close Ads, 1955-1965, inclusive

Offsite-Box: 3318, Folder: 11 (Material Type: Mixed Materials)

List of Advertisers, 1969, inclusive

Offsite-Box: 3318, Folder: 12 (Material Type: Mixed Materials)

The Making of LIFE, 1963, inclusive

Offsite-Box: 3325, Folder: 4 (Material Type: Mixed Materials)

PIB Report for 1973, 1972, inclusive

Offsite-Box: 3325, Folder: 5 (Material Type: Mixed Materials)

Policy, 1968-1971, inclusive

Offsite-Box: 3318, Folder: 13 (Material Type: Mixed Materials)

Rate Cards, 1968-1972, inclusive

Offsite-Box: 3318, Folder: 14 (Material Type: Mixed Materials)

Rate Card Binders, 1965, inclusive

Offsite-Box: 3318, Folder: 15 (Material Type: Mixed Materials)

Rate Card Binders, 1965-1971, inclusive

Offsite-Box: 3319, Folder: 1-8 (Material Type: Mixed Materials)

Regional Computer Input Forms, circa 1970, inclusive

Offsite-Box: 3319, Folder: 9 (Material Type: Mixed Materials)

Special Units, 1963-1979, inclusive

Offsite-Box: 3319, Folder: 10 (Material Type: Mixed Materials)

Special Unit Rates, 1968-1970, inclusive

Offsite-Box: 3319, Folder: 11 (Material Type: Mixed Materials)

Binder Covers, circa 1968, inclusive

Offsite-Box: 3319, Folder: 12-13 (Material Type: Mixed Materials)

Subseries III.C. Advertiser Record Cards, 1936-1972, inclusive

Extent

0.25 Linear feet on 18 reels of microfilm

Scope and Contents

The Life Advertiser Record Cards are on microfilm. The dates refer to the original material and not the creation of the microfilm. The domestic advertisers are on fourteen reels and list ads from the original American edition. The international advertisers are on four reels and list ads from international editions. Each record card contains the date of issue for the advertisement, size of ad, if it is in black-and-white or color, and the cost.

Arrangement

The microfilm is grouped by domestic and international. Within each group, organized alphabetically by name of company or organization placing ad, not the name of the product.

Domestic Advertisers, 1936-1972, inclusive

Offsite-Box: 3324 (Material Type: Mixed Materials)

International Advertisers, 1946-1970, inclusive

Offsite-Box: 3324 (Material Type: Mixed Materials)

Series IV. Market Research Department Files, 1938-1970, inclusive

Extent

5.275 Linear feet in 6 record cartons, 1 flat box

Scope and Contents

The Market Research Department Files include materials from 1946 to 1970 and focus on researching circulation statistics. Included in this series are reports on direct mail coverage, reader survey results, sales statements, notes, list of places with special newsstand introduction offers, distribution formula test instructions, store surveys, wholesale estimates, lists of sale sites, newsstand schedules, reports on sales developments, reports on turnover experiment results, reports on sales, reports on newsstand buyers of life, reports on direct sales, stockholder studies, reports on the attitude toward Life, reports on attitudes to proposed time/life record library, reports on subscriber attitudes, study of readership among college students, subscriber surveys, reports on subscriber characteristics, statistics sheets, contracts, clippings, and correspondence. The correspondence in this series discusses newsstand buyers, life readership, newsstand buyer characteristics, formula tests, delivery schedules, issue test sites, posters used at test sites, sales developments, the importance of small dealers in sales, analysis of subscribers, and saturation tests.

Arrangement

Arranged alphabetically.

Historical Note

Based on department heads lists, the Market Research was a department within advertising promotion and circulation from 1949 to 1953. In 1954, these two separate departments were consolidated into one Market Research department but this department disappears from the department heads lists in 1964. Since much of the work done by Market Research overlapped with the work done in the Circulation department, it is believed that Circulation absorbed Market Research. Market Research and Circulation also tended to work conjointly on research projects.

Attitudes to a Proposed Time/Life Record Library, 1964, inclusive

Offsite-Box: 3030, Folder: 1 (Material Type: Mixed Materials)

Attitudes to a Proposed Time/Life Record Library: Appendix, 1963, inclusive

Offsite-Box: 3030, Folder: 2 (Material Type: Mixed Materials)

Babette Kass, 1962-1964, inclusive

Offsite-Box: 3030, Folder: 3 (Material Type: Mixed Materials)

Babette Kass: Cover Quality Associated with Newsstand Sales, undated, inclusive

Offsite-Box: 3030, Folder: 4 (Material Type: Mixed Materials)

Census Match, undated, inclusive

Offsite-Box: 3030, Folder: 5 (Material Type: Mixed Materials)

Jello Radio and TV Promotion: 1964: Newsstand and LCC Sales Data and Renewal, 1964-1965, inclusive

Offsite-Box: 3030, Folder: 6-7 (Material Type: Mixed Materials)

Life Census Matching: 1950 vs, 1960, 1952, 1960-1962, undated, inclusive

Offsite-Box: 3030, Folder: 8 (Material Type: Mixed Materials)

Life: Cover Renewal Test, 1970, inclusive

Offsite-Box: 3030, Folder: 9 (Material Type: Mixed Materials)

Life: Cover Survey: 1970: Louis Harris, 1970, inclusive

Offsite-Box: 3030, Folder: 10 (Material Type: Mixed Materials)

Life: Cover Test: 1965 and Earlier, 1962-1970, inclusive

Offsite-Box: 3030, Folder: 11 (Material Type: Mixed Materials)

Life: Cover Test Presentation, undated, inclusive

Offsite-Box: 3030, Folder: 12 (Material Type: Mixed Materials)

Life: Cover Test Renewal Performance, 1970, inclusive

Offsite-Box: 3030, Folder: 13 (Material Type: Mixed Materials)

Life: Gift Subscriptions at Christmas, 1964, inclusive

Offsite-Box: 3030, Folder: 14-15 (Material Type: Graphic Materials)

Life: Giftee Test, 1962, inclusive

Offsite-Box: 3030, Folder: 16 (Material Type: Mixed Materials)

Life: Harris Supplement Survey, undated, inclusive

Offsite-Box: 3030, Folder: 17 (Material Type: Mixed Materials)

Life: Influence of List and Price on Demo Profile, 1967, inclusive

Offsite-Box: 3030, Folder: 18 (Material Type: Mixed Materials)

Life: Market Research Reports: Premium Book Offers, 1964, inclusive

Offsite-Box: 3030, Folder: 19 (Material Type: Mixed Materials)

Life: Miscellaneous Old Studies, 1952-1962, inclusive

Offsite-Box: 3030, Folder: 20 (Material Type: Mixed Materials)

Life: New York Edition Presentation, undated, inclusive

Offsite-Box: 3030, Folder: 21 (Material Type: Mixed Materials)

Life: New York Supplement: Roper, 1963, inclusive

Offsite-Box: 3030, Folder: 22 (Material Type: Mixed Materials)

Life: Newsstand Buyers Study, 1949-1952, inclusive

Offsite-Box: 3031, Folder: 1 (Material Type: Mixed Materials)

Life: Newsstand Cover Flap Testing, 1960, inclusive

Offsite-Box: 3031, Folder: 2 (Material Type: Mixed Materials)

Life: Newsstand Cover Testing: Billing vs. No Billing, 1962, inclusive

Offsite-Box: 3031, Folder: 3 (Material Type: Mixed Materials)

Life: Newsstand Dateline Program, 1963-1964, inclusive

Offsite-Box: 3031, Folder: 4 (Material Type: Mixed Materials)

Life: Newsstand Price Test, 1967-1968, inclusive

Offsite-Box: 3031, Folder: 5-7 (Material Type: Mixed Materials)

Life: Non-agent Test: Life Lab Test, 1967-1970, inclusive

Offsite-Box: 3031, Folder: 8 (Material Type: Mixed Materials)

Life: Off Sale Issue Test, 1965, inclusive

Offsite-Box: 3031, Folder: 9 (Material Type: Graphic Materials)

Life: Penetration: 1964, undated, inclusive

Offsite-Box: 3031, Folder: 10 (Material Type: Mixed Materials)

Life: Promotion Effect on Mailing, 1955-1956, inclusive

Offsite-Box: 3031, Folder: 11 (Material Type: Mixed Materials)

Life: Promotion Test: 1954 and 1959, 1955-1959, inclusive

Offsite-Box: 3031, Folder: 12 (Material Type: Mixed Materials)

Life: Reader Interest: Mineola Study, 1963, inclusive

Offsite-Box: 3031, Folder: 13 (Material Type: Mixed Materials)

Life: Reader Interest Survey: Thermometer, 1970, inclusive

Offsite-Box: 3031, Folder: 14-15 (Material Type: Mixed Materials)

Life: Renewal Mailings: Percentage Return by Letter, 1964, inclusive

Offsite-Box: 3031, Folder: 16 (Material Type: Mixed Materials)

Life: Renewal Survey: H. Kay, 1964, inclusive

Offsite-Box: 3031, Folder: 17 (Material Type: Mixed Materials)

Life: Response Patterns for Renewal Letters, 1963, inclusive

Offsite-Box: 3031, Folder: 18 (Material Type: Mixed Materials)

Life: Society Renewal Tests, 1962, inclusive

Offsite-Box: 3031, Folder: 19 (Material Type: Mixed Materials)

Life: Source Analysis, 1967-1968, inclusive

Offsite-Box: 3031, Folder: 20 (Material Type: Mixed Materials)

Life: Special Surveys: Price, Newspapers, Sweeps, 1964-1967, inclusive

Offsite-Box: 3031, Folder: 21-22 (Material Type: Mixed Materials)

Life: Subscriber Survey, 1966, inclusive

Offsite-Box: 3031, Folder: 23 (Material Type: Mixed Materials)

Life: Subscribers and Covers: Babette Kass, 1964-1965, inclusive

Offsite-Box: 3031, Folder: 24 (Material Type: Graphic Materials)

Life: Subscribers and Its Covers, 1965, inclusive

Offsite-Box: 3031, Folder: 25-27 (Material Type: Mixed Materials)

Life: Supplement Presentation, 1963, inclusive

Offsite-Box: 3031, Folder: 28 (Material Type: Mixed Materials)

Life: Supplement Study, 1962-1963, inclusive

Offsite-Box: 3031, Folder: 29 (Material Type: Mixed Materials)

Life: Supplement Study, 1963, inclusive

Offsite-Box: 3032, Folder: 1 (Material Type: Mixed Materials)

Life: Supplement Study: Harris, 1969, inclusive

Offsite-Box: 3032, Folder: 2 (Material Type: Mixed Materials)

Life: Supplement Tests: Weekly Returns Reports, 1970, inclusive

Offsite-Box: 3032, Folder: 3 (Material Type: Mixed Materials)

Life: Supplements, 1967-1970, undated, inclusive

Offsite-Box: 3032, Folder: 4-9 (Material Type: Mixed Materials)

Life: Supplements [RESTRICTED], 1970, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Life: Supplements: Evaluation of Publishing Potential of Supplements to Life, 1970, inclusive

Offsite-Box: 3032, Folder: 10 (Material Type: Mixed Materials)

Life: Survey to Predict Mail Response, 1960, inclusive

Offsite-Box: 3032, Folder: 11 (Material Type: Mixed Materials)

Life: Trail Subscriber Letter Survey, 1962, undated, inclusive

Offsite-Box: 3032, Folder: 12-13 (Material Type: Mixed Materials)

Life: Sweepstakes: Subscriber Survey, undated, inclusive

Offsite-Box: 3040, Folder: 7 (Material Type: Mixed Materials)

Life-saver Surveys, 1963, inclusive

Offsite-Box: 3032, Folder: 14 (Material Type: Mixed Materials)

List Selection by Geographic Area: Zip Selection, 1972, inclusive

Offsite-Box: 3032, Folder: 15 (Material Type: Mixed Materials)

Magnacraft Corporate Test, 1968, inclusive

Offsite-Box: 3032, Folder: 16-17 (Material Type: Mixed Materials)

McIntyre, 1955-1956, inclusive

Offsite-Box: 3032, Folder: 18 (Material Type: Mixed Materials)

Newsstand: Buyer Characteristics, 1963-1967, inclusive

Offsite-Box: 3032, Folder: 19 (Material Type: Mixed Materials)

Newsstand: Cover Flap Test, 1959-1960, inclusive

Offsite-Box: 3032, Folder: 20 (Material Type: Mixed Materials)

Newsstand: Display Tests, 1953-1956, inclusive

Offsite-Box: 3032, Folder: 21-22 (Material Type: Mixed Materials)

Newsstand: Experimental City, 1956, inclusive

Offsite-Box: 3032, Folder: 23 (Material Type: Mixed Materials)

Newsstand: Field Organization: Performance Report Procedure, 1955, inclusive

Offsite-Box: 3032, Folder: 24 (Material Type: Graphic Materials)

Newsstand: Insert Survey: 1959, undated, inclusive

Offsite-Box: 3032, Folder: 25 (Material Type: Mixed Materials)

Newsstand: Price Test, 1963-1964, inclusive

Offsite-Box: 3032, Folder: 26 (Material Type: Mixed Materials)

Newsstand: Price Test: $0.19 vs. $0.25, 1959, inclusive

Offsite-Box: 3032, Folder: 27 (Material Type: Mixed Materials)

Newsstand: Promotion Auxiliary Life Displays, 1952, inclusive

Offsite-Box: 3032, Folder: 28 (Material Type: Mixed Materials)

Newsstand: Promotion: Promotion Test in l-list sub-promotion cities, 1955, inclusive

Offsite-Box: 3032, Folder: 29 (Material Type: Mixed Materials)

Newsstand: Rate Test: New Mexico and Montana: $0.15 vs. $0.25: 1956 Test, 1956-1957, inclusive

Offsite-Box: 3033, Folder: 1-2 (Material Type: Mixed Materials)

Newsstand: Reduced Price Offer, 1962, inclusive

Offsite-Box: 3033, Folder: 3 (Material Type: Mixed Materials)

Newsstand: Research Folder, 1962, inclusive

Offsite-Box: 3030, Folder: 4-5 (Material Type: Mixed Materials)

Newsstand Sales: Competitive: Effects of, 1960, inclusive

Offsite-Box: 3033, Folder: 6 (Material Type: Mixed Materials)

Newsstand Sales: Distribution within Branch Allocation: Urban, 1957, inclusive

Offsite-Box: 3033, Folder: 7 (Material Type: Mixed Materials)

Newsstand Sales: Effect of Draw, undated, inclusive

Offsite-Box: 3033, Folder: 8 (Material Type: Graphic Materials)

Newsstand Sales: Estimates of Issue Sale on Monday and Tuesday, 1955, inclusive

Offsite-Box: 3033, Folder: 9 (Material Type: Mixed Materials)

Newsstand Sales: Estimation from Preliminary Checkup, 1957, inclusive

Offsite-Box: 3033, Folder: 10 (Material Type: Mixed Materials)

Newsstand Sales: Forecast Trends, 1953-1954, inclusive

Offsite-Box: 3033, Folder: 11 (Material Type: Mixed Materials)

Newsstand Sales Charts, undated, inclusive

Offsite-Box: 3033, Folder: 12 (Material Type: Mixed Materials)

Newsstand Sales of Issues with political cover, 1955, inclusive

Offsite-Box: 3033, Folder: 13 (Material Type: Mixed Materials)

Newsstand Sales Research, 1954, inclusive

Offsite-Box: 3033, Folder: 14 (Material Type: Mixed Materials)

Newsstand Test on Tuesday Delivery: California, 1961-1962, inclusive

Offsite-Box: 3033, Folder: 15 (Material Type: Mixed Materials)

Newsstand Test on Tuesday Delivery: Connecticut, 1961, inclusive

Offsite-Box: 3033, Folder: 16 (Material Type: Mixed Materials)

Newsstand Tests: Cover Overlay, 1954-1955, inclusive

Offsite-Box: 3033, Folder: 17 (Material Type: Graphic Materials)

Operation Microscope, 1952-1956, 1970, undated, inclusive

Offsite-Box: 3033, Folder: 18-19 (Material Type: Mixed Materials)

Penetration in Suburbia, 1953, inclusive

Offsite-Box: 3033, Folder: 20 (Material Type: Mixed Materials)

Politz: National Study of Newsstand Buyers of Life among Men and Women, 1951, inclusive

Offsite-Box: 3033, Folder: 21 (Material Type: Mixed Materials)

Politz: Report on Multiple Experiment to obtain Names and Addresses of Life, 1952-1955, inclusive

Offsite-Box: 3033, Folder: 22 (Material Type: Mixed Materials)

Prediction of National Demand, 1958, inclusive

Offsite-Box: 3033, Folder: 23 (Material Type: Mixed Materials)

The Problems of Yesteryear, 1938, 1944, undated, inclusive

Offsite-Box: 3033, Folder: 24 (Material Type: Mixed Materials)

Providence Rack Test, 1954-1955, inclusive

Offsite-Box: 3033, Folder: 25 (Material Type: Mixed Materials)

Quality Reading Service: Select Reading Service, 1961, undated, inclusive

Offsite-Box: 3033, Folder: 26-27 (Material Type: Mixed Materials)

Radio Promotion, 1952-1958, inclusive

Offsite-Box: 3033, Folder: 28 (Material Type: Mixed Materials)

Readership Among College Students, undated, inclusive

Offsite-Box: 3033, Folder: 29 (Material Type: Mixed Materials)

Return as Percent of Draw, 1955, inclusive

Offsite-Box: 3033, Folder: 30 (Material Type: Mixed Materials)

Return Percent: Dealers: 1956 Spring, undated, inclusive

Offsite-Box: 3033, Folder: 31 (Material Type: Mixed Materials)

Return Percent: Distribution Variation in Branches, 1954-1955, inclusive

Offsite-Box: 3033, Folder: 32 (Material Type: Mixed Materials)

Sales Quotas, 1952-1954, inclusive

Offsite-Box: 3034, Folder: 1 (Material Type: Mixed Materials)

Saturation Tests, 1946-1949, inclusive

Offsite-Box: 3034, Folder: 2 (Material Type: Mixed Materials)

Skinner Study: The "Negro" [African-American] Market for Life, 1953, inclusive

Offsite-Box: 3034, Folder: 3 (Material Type: Mixed Materials)

S.M: Time, Inc. Newsstand Integration, 1955, inclusive

Offsite-Box: 3034, Folder: 4 (Material Type: Mixed Materials)

S.M Consumer Study, 1964-1965, inclusive

Offsite-Box: 3034, Folder: 5 (Material Type: Mixed Materials)

S.M Distribution Control, 1954-1956, inclusive

Offsite-Box: 3034, Folder: 6 (Material Type: Mixed Materials)

S.M News Company, 1954, inclusive

Offsite-Box: 3034, Folder: 7 (Material Type: Mixed Materials)

Small Dealers' Importance, 1955, inclusive

Offsite-Box: 3034, Folder: 8 (Material Type: Mixed Materials)

Sports Illustrated: Income Model, 1971, inclusive

Offsite-Box: 3034, Folder: 9 (Material Type: Mixed Materials)

Store Survey, undated, inclusive

Offsite-Box: 3034, Folder: 10 (Material Type: Mixed Materials)

Study of Magazine Readership Among College Students: Gallup, 1967, inclusive

Offsite-Box: 3034, Folder: 11 (Material Type: Mixed Materials)

Subscriber - Non-Subscriber Survey: Politz, 1950, inclusive

Offsite-Box: 3034, Folder: 12 (Material Type: Mixed Materials)

Subscriber Check: Dallas, 1959, inclusive

Offsite-Box: 3034, Folder: 13 (Material Type: Mixed Materials)

Subscribers' Attitudes to Time and Life Magazines, 1963, inclusive

Offsite-Box: 3034, Folder: 14 (Material Type: Mixed Materials)

Subscriptions: New General Mailing Plans: 1953-1955, 1952-1954, inclusive

Offsite-Box: 3034, Folder: 15 (Material Type: Mixed Materials)

Subscriptions Committee, 1954-1955, inclusive

Offsite-Box: 3034, Folder: 16 (Material Type: Mixed Materials)

Supplements, 1968-1970, inclusive

Offsite-Box: 3034, Folder: 17 (Material Type: Mixed Materials)

Supplements: Age Groups, 1969, inclusive

Offsite-Box: 3034, Folder: 18 (Material Type: Mixed Materials)

Supplements: Eisenberg Meeting with RHO, RJS, OG, 1970, inclusive

Offsite-Box: 3034, Folder: 19 (Material Type: Mixed Materials)

Supplements: Food, 1969-1970, inclusive

Offsite-Box: 3034, Folder: 20 (Material Type: Mixed Materials)

Supplements: Movies, 1970, inclusive

Offsite-Box: 3034, Folder: 21 (Material Type: Mixed Materials)

Supplements: Travel, 1969, inclusive

Offsite-Box: 3034, Folder: 22 (Material Type: Mixed Materials)

Supplements: TV, 1968-1969, inclusive

Offsite-Box: 3034, Folder: 23-24 (Material Type: Mixed Materials)

Television Effect on Life Circulation, 1951-1952, inclusive

Offsite-Box: 3034, Folder: 25 (Material Type: Mixed Materials)

Time Inc. Stockholders Report, 1965, inclusive

Offsite-Box: 3034, Folder: 26 (Material Type: Mixed Materials)

Series V. Advertising Copy Acceptance Files, 1946-1975, inclusive

Extent

0.35 Linear feet in 3 record cartons

Scope and Contents

The Advertising Copy Acceptance Files covers the period of 1946 to 1975 and focuses editing and approving the text that would appear in ads featured in Life. Included in this series are clippings and correspondence. The correspondence discusses the use of ads, the text to be included in ads, complaints about ads, and changes to be made to ads.

Arrangement

Organized alphabetically.

Historical Note

While the Advertising Copy Acceptance department is believed to have existed since the beginning of Life, it is unclear which department it resided in. The first time that the department is listed in the department heads list for Time Inc. is in 1964. Prior this point, the department could have been part of Advertising Sales or the department known as Makeup and Advertising Records which only appeared in the department heads list from 1960 to 1962.

Greystone Press, 1949-1956, 1962-1965, 1972, inclusive

Offsite-Box: 3034, Folder: 27-28 (Material Type: Mixed Materials)

Greystone Press [RESTRICTED], 1973, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Grolier, 1946-1951, 1960-1975, inclusive

Offsite-Box: 3035, Folder: 1-3 (Material Type: Mixed Materials)

Grolier [RESTRICTED], 1962, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

IBM, 1956-1959, inclusive

Offsite-Box: 3035, Folder: 4 (Material Type: Mixed Materials)

Innerspace Environments, Inc.: Waterbeds, 1972-1975, inclusive

Offsite-Box: 3035, Folder: 5 (Material Type: Mixed Materials)

Series VI. Marketing and Sales Files, 1967, circa 1986, inclusive

Extent

1.55 Linear feet in 1 record carton, 1 flat box

Scope and Contents

The Marketing and Sales Files consists of two binders. The "Facts of Life" binder contains memoranda and reports sent to Sam Wilson, a salesman, and includes data about circulation, audiences, subscribers, newsstand sales, advertising pages and revenues, rates, and production. These records seem to relate more to sales of the magazine rather than sales of advertising although it could be about ad sales. The materials in the binder have been rehoused in folders, and the binder cover retained separately.

The 1967 binder does not have a title, but includes information about Life's editorial aims and examples of the materials in Life. It looks like these were used to market the magazine.

Arrangement

Organized alphabetically.

"Facts of Life" Papers, circa 1986, inclusive

Offsite-Box: 3035, Folder: 6-10 (Material Type: Mixed Materials)

"Facts of Life" Binder Cover, circa 1986, inclusive

Offsite-Box: 3036 (Material Type: Mixed Materials)

Life Editorial Aims, Communication, and Advertising, 1967, inclusive

Offsite-Box: 3040, Folder: 1 (Material Type: Mixed Materials)

Series VII. Public Relations Department Files, 1978-1998, inclusive

Extent

0.25 Linear feet in 1 record carton

Scope and Contents

The Public Relations Department files cover the period of 1978 to 1998 and focus on exhibits as well as mentions of Time Inc. in the media. The files concerning exhibits are have two separate focuses. One of the focuses is on exhibits created for Alfred Eisenstaedt and the other is on images and photos featured in Life. The Eisenstaedt exhibit appears to have been created by Life while the exhibit of Life appears to be created by an outside organization. Included in this series are clippings, press releases, photographs, notes, and correspondence discussing exhibits, reproductions, and the use of photographs.

Arrangement

Organized alphabetically.

Eisenstaedt, Alfred, 1978-1995, inclusive

Offsite-Box: 3035, Folder: 11-14 (Material Type: Mixed Materials)

Life Exhibits, 1986-1988, inclusive

Offsite-Box: 3035, Folder: 15 (Material Type: Mixed Materials)

Time Warner in the News, 1998, inclusive

Offsite-Box: 3035, Folder: 16 (Material Type: Mixed Materials)

Series VIII. Circulation Director Files, 1961-1976, inclusive

Extent

6 Linear feet in 6 record cartons

Scope and Contents

The Circulation Director Files contain records from several different directors with the majority from Bruce Barnet who was the final Circulation Director before the suspension of Life in 1972.

Arrangement

Organized into two subseries:

Subseries VIII.A. General Files

Subseries VIII.B. Bruce Barnet Files

Subseries VIII.A. General Files, 1961-1972, inclusive

Extent

0.33 Linear feet in 6 folders

Scope and Contents

Includes a mix of files from several Life circulation directors: John Watters, William Conway, Robert Moore, and Bruce Barnet.

Arrangement

Organized alphabetically. Order was imposed by the archivist.

Life Atlantic, 1968-1969, inclusive

Offsite-Box: 3819, Folder: 1 (Material Type: Mixed Materials)

Life South Pacific, 1968, inclusive

Offsite-Box: 3819, Folder: 2 (Material Type: Mixed Materials)

Military Sale and Distribution (Vietnam), 1965-1966, inclusive

Offsite-Box: 3819, Folder: 3 (Material Type: Mixed Materials)

Publishers Clearing House, 1961-1972, inclusive

Offsite-Box: 3819, Folder: 4-5 (Material Type: Mixed Materials)

Rate Tests, 1965-1970, inclusive

Offsite-Box: 3819, Folder: 6 (Material Type: Mixed Materials)

Subseries VIII.B. Bruce Barnet Files, 1963-1976, inclusive

Extent

5.67 Linear feet in 7 record cartons

Scope and Contents

Bruce Barnet's files document his short term as Life Circulation Director during the final months of publication and after publication was suspended. His files include some materials from earlier years that may have been used by him as reference. His records document some evaluation of the financial issues of Life and the slowness of subscription refunds and subscription transfers including a lawsuit regarding these problems.

Arrangement

Arranged alphabetically based on the original order. Files from several boxes have been interfiled together as they all contain records from Barnet.

Biographical Note

Bruce Barnet was the final Circulation Director for Life before publication was suspended at the end of 1972. Based on his records, he may have joined Life in mid-1972 and stayed on through 1973 to close out business. After finishing his work with Life, Barnet transferred to Sports Illustrated to serve as Circulation Director. For the rest of his career at Time Inc., he held positions in Corporate Circulation and the Magazine Development Group and served as the Magazine Group Vice President of Planning.

Accounting, 1972, inclusive

Offsite-Box: 3819, Folder: 7 (Material Type: Mixed Materials)

Acknowledgments, 1973, inclusive

Offsite-Box: 3035, Folder: 8 (Material Type: Mixed Materials)

Agency, 1972-1974, inclusive

Offsite-Box: 3819, Folder: 9-12 (Material Type: Mixed Materials)

Agency: School Plans, 1972, inclusive

Offsite-Box: 3819, Folder: 13 (Material Type: Mixed Materials)

Agency: Williard Brown, 1972, inclusive

Offsite-Box: 3819, Folder: 14 (Material Type: Mixed Materials)

Agents, 1972, inclusive

Offsite-Box: 3819, Folder: 15 (Material Type: Mixed Materials)

Announcements, 1972, inclusive

Offsite-Box: 3819, Folder: 16 (Material Type: Mixed Materials)

Annual Meeting, 1973, inclusive

Offsite-Box: 3819, Folder: 17 (Material Type: Mixed Materials)

APO/FPO, 1973, inclusive

Offsite-Box: 3819, Folder: 18 (Material Type: Mixed Materials)

Attorney General [empty], undated, inclusive

Offsite-Box: 3819, Folder: 19 (Material Type: Mixed Materials)

Audit Bureau of Circulation, 1969-1975, inclusive

Offsite-Box: 3819, Folder: 20-22 (Material Type: Mixed Materials)

Back Issues, 1972-1973, inclusive

Offsite-Box: 3819, Folder: 23 (Material Type: Mixed Materials)

Best of Life, 1972-1973, inclusive

Offsite-Box: 3819, Folder: 24 (Material Type: Mixed Materials)

Bill Flyers, 1972, inclusive

Offsite-Box: 3819, Folder: 25 (Material Type: Mixed Materials)

Bills, 1972-1973, inclusive

Offsite-Box: 3819, Folder: 26-28 (Material Type: Mixed Materials)

Budget, 1966, inclusive

Offsite-Box: 3037, Folder: 1 (Material Type: Mixed Materials)

Bulk, 1972-1974, inclusive

Offsite-Box: 3037, Folder: 2 (Material Type: Mixed Materials)

Cage, 1973, inclusive

Offsite-Box: 3037, Folder: 3 (Material Type: Mixed Materials)

Canada, 1973, inclusive

Offsite-Box: 3037, Folder: 4 (Material Type: Mixed Materials)

Cash Refunds, 1973-1974, inclusive

Offsite-Box: 3037, Folder: 5 (Material Type: Mixed Materials)

Change of Address, 1973, inclusive

Offsite-Box: 3037, Folder: 6 (Material Type: Mixed Materials)

Christmas, 1972, undated, inclusive

Offsite-Box: 3037, Folder: 7-8 (Material Type: Mixed Materials)

Circulation: Deadlines, 1972, inclusive

Offsite-Box: 3037, Folder: 9 (Material Type: Mixed Materials)

Circulation: Statistics, 1972, inclusive

Offsite-Box: 3037, Folder: 10 (Material Type: Mixed Materials)

Circulation: Venezuela: Affidavit, 1976, inclusive

Offsite-Box: 3037, Folder: 11 (Material Type: Mixed Materials)

Competitor's Promotion, circa 1970, inclusive

Offsite-Box: 3037, Folder: 12 (Material Type: Mixed Materials)

Complaints, 1972-1973, inclusive

Offsite-Box: 3037, Folder: 13-14 (Material Type: Mixed Materials)

Complaint Form Letters, 1973-1975, inclusive

Offsite-Box: 3037, Folder: 15 (Material Type: Mixed Materials)

Complaint Reports, 1973-1974, inclusive

Offsite-Box: 3037, Folder: 16-19 (Material Type: Mixed Materials)

Computing Forecasting, 1969-1972, inclusive

Offsite-Box: 3037, Folder: 20 (Material Type: Mixed Materials)

Consolidation, 1972, inclusive

Offsite-Box: 3037, Folder: 21 (Material Type: Mixed Materials)

Conversion Method [empty], undated, inclusive

Offsite-Box: 3037, Folder: 22 (Material Type: Mixed Materials)

Copy Rate, 1972, inclusive

Offsite-Box: 3037, Folder: 23 (Material Type: Mixed Materials)

Corporate Advertising, 1972, inclusive

Offsite-Box: 3037, Folder: 24 (Material Type: Mixed Materials)

Corporate Circulation Presentation, 1972, inclusive

Offsite-Box: 3037, Folder: 25 (Material Type: Mixed Materials)

Corporate Television Test, 1972, inclusive

Offsite-Box: 3037, Folder: 26 (Material Type: Mixed Materials)

Correspondence, 1973, inclusive

Offsite-Box: 3037, Folder: 27 (Material Type: Mixed Materials)

Cover Test, 1972, inclusive

Offsite-Box: 3037, Folder: 28 (Material Type: Mixed Materials)

Cowin, Bob, 1972, inclusive

Offsite-Box: 3037, Folder: 29 (Material Type: Mixed Materials)

Deferred Income, 1972, inclusive

Offsite-Box: 3037, Folder: 30-31 (Material Type: Mixed Materials)

Delivery, 1972, inclusive

Offsite-Box: 3038, Folder: 1 (Material Type: Mixed Materials)

Dialogue Marketing Inc. (DMI), 1972-1973, inclusive

Offsite-Box: 3038, Folder: 2-4 (Material Type: Mixed Materials)

Direct Mail, 1972, inclusive

Offsite-Box: 3038, Folder: 5-8 (Material Type: Mixed Materials)

Direct Renewal Report, 1972, inclusive

Offsite-Box: 3038, Folder: 9 (Material Type: Mixed Materials)

Distribution, 1972, inclusive

Offsite-Box: 3038, Folder: 10 (Material Type: Mixed Materials)

Domestic Foreign Newsstand, 1973, inclusive

Offsite-Box: 3038, Folder: 11 (Material Type: Mixed Materials)

Downe Communications, 1972, inclusive

Offsite-Box: 3038, Folder: 12 (Material Type: Mixed Materials)

Duplicate Copies, 1972, inclusive

Offsite-Box: 3038, Folder: 13 (Material Type: Mixed Materials)

Edit Survey, 1972, inclusive

Offsite-Box: 3038, Folder: 14 (Material Type: Mixed Materials)

Employees, 1972-1973, inclusive

Offsite-Box: 3038, Folder: 15 (Material Type: Mixed Materials)

Evaluation, 1972, inclusive

Offsite-Box: 3038, Folder: 16 (Material Type: Mixed Materials)

Executive Voice, 1973, inclusive

Offsite-Box: 3038, Folder: 17-18 (Material Type: Mixed Materials)

File Maintenance Tapes, 1973, inclusive

Offsite-Box: 3038, Folder: 19 (Material Type: Mixed Materials)

Filler Ads, 1972, inclusive

Offsite-Box: 3038, Folder: 20 (Material Type: Mixed Materials)

541 (Chicago offices), 1972, inclusive

Offsite-Box: 3038, Folder: 21-24 (Material Type: Mixed Materials)

For the Record, 1973, inclusive

Offsite-Box: 3038, Folder: 25 (Material Type: Mixed Materials)

FPS, 1973-1974, inclusive

Offsite-Box: 3038, Folder: 26 (Material Type: Mixed Materials)

FTC [empty], undated, inclusive

Offsite-Box: 3038, Folder: 27 (Material Type: Mixed Materials)

Fulfillment, 1972-1973, inclusive

Offsite-Box: 3038, Folder: 28-29 (Material Type: Mixed Materials)

Geographics, 1972, inclusive

Offsite-Box: 3038, Folder: 30 (Material Type: Mixed Materials)

Grace, 1972, inclusive

Offsite-Box: 3038, Folder: 31 (Material Type: Mixed Materials)

Income, 1972, inclusive

Offsite-Box: 3038, Folder: 32 (Material Type: Mixed Materials)

Inserts, 1972, inclusive

Offsite-Box: 3038, Folder: 33-34 (Material Type: Mixed Materials)

Insert Allocations, 1972, inclusive

Offsite-Box: 3038, Folder: 35 (Material Type: Mixed Materials)

Inserts: Combo Test, 1972, inclusive

Offsite-Box: 3038, Folder: 36 (Material Type: Mixed Materials)

Installment Billing, 1972, inclusive

Offsite-Box: 3038, Folder: 37 (Material Type: Mixed Materials)

International, 1972-1974, inclusive

Offsite-Box: 3038, Folder: 38 (Material Type: Mixed Materials)

International Fees, 1972, inclusive

Offsite-Box: 3038, Folder: 39-40 (Material Type: Mixed Materials)

International Newsstand, 1972, inclusive

Offsite-Box: 3038, Folder: 41 (Material Type: Mixed Materials)

International Subs, 1972, inclusive

Offsite-Box: 3038, Folder: 42 (Material Type: Mixed Materials)

Inventory and Analysis, 1972-1973, inclusive

Offsite-Box: 3038, Folder: 43-44 (Material Type: Mixed Materials)

Issue Dates, 1972, inclusive

Offsite-Box: 3038, Folder: 45 (Material Type: Mixed Materials)

Keys / Media, 1972, inclusive

Offsite-Box: 3038, Folder: 46 (Material Type: Mixed Materials)

Kipperman vs, Time, 1973-1974, inclusive

Offsite-Box: 3038, Folder: 47 (Material Type: Mixed Materials)

Last Issue, 1972-1973, inclusive

Offsite-Box: 3038, Folder: 48 (Material Type: Graphic Materials)

Lawsuit: Mr. S. Josel, 1973-1974, inclusive

Offsite-Box: 3038, Folder: 49-51 (Material Type: Mixed Materials)

Liability [empty], undated, inclusive

Offsite-Box: 3038, Folder: 52 (Material Type: Graphic Materials)

Liability Reports, 1973-1974, inclusive

Offsite-Box: 3038, Folder: 53 (Material Type: Mixed Materials)

Lieberman Study, 1972, inclusive

Offsite-Box: 3038, Folder: 54 (Material Type: Mixed Materials)

Limbo Tape, 1973, inclusive

Offsite-Box: 3038, Folder: 55 (Material Type: Mixed Materials)

List Rental, 1972-1973, inclusive

Offsite-Box: 3038, Folder: 56-57 (Material Type: Mixed Materials)

Magazine Conversion Methods [empty], undated, inclusive

Offsite-Box: 3038, Folder: 58 (Material Type: Mixed Materials)

Magazine Publisher's Association (MPA), 1973, inclusive

Offsite-Box: 3038, Folder: 59 (Material Type: Mixed Materials)

Mailings, 1973, inclusive

Offsite-Box: 3038, Folder: 60-61 (Material Type: Mixed Materials)

Marketing, 1972, inclusive

Offsite-Box: 3820, Folder: 1 (Material Type: Mixed Materials)

Master File, 1973, inclusive

Offsite-Box: 3820, Folder: 2 (Material Type: Mixed Materials)

Media, 1972-1973, inclusive

Offsite-Box: 3820, Folder: 3-4 (Material Type: Mixed Materials)

Media: Beetleboard, 1972?, inclusive

Offsite-Box: 3820, Folder: 5 (Material Type: Mixed Materials)

Media: Buying, 1972, inclusive

Offsite-Box: 3820, Folder: 6 (Material Type: Mixed Materials)

Media Returns, 1971, inclusive

Offsite-Box: 3820, Folder: 7 (Material Type: Mixed Materials)

Media: Three Way Combo, 1972, inclusive

Offsite-Box: 3820, Folder: 8 (Material Type: Mixed Materials)

Media Trades, 1972, inclusive

Offsite-Box: 3820, Folder: 9 (Material Type: Mixed Materials)

Miscellaenous, 1972-1973, inclusive

Offsite-Box: 3820, Folder: 10 (Material Type: Mixed Materials)

Monthly Complaint Report, 1972, inclusive

Offsite-Box: 3820, Folder: 11 (Material Type: Mixed Materials)

Monthly Report: Life, 1972, inclusive

Offsite-Box: 3820, Folder: 12 (Material Type: Mixed Materials)

Monthly Report: Other Magazines, 1972, inclusive

Offsite-Box: 3820, Folder: 13 (Material Type: Mixed Materials)

Motivation Analysis, 1972, inclusive

Offsite-Box: 3820, Folder: 14 (Material Type: Mixed Materials)

Net Paid: Life, 1972, inclusive

Offsite-Box: 3820, Folder: 15 (Material Type: Mixed Materials)

New Business, 1972-1973, inclusive

Offsite-Box: 3820, Folder: 16-17 (Material Type: Mixed Materials)

Newspaper Stuffers, 1972, inclusive

Offsite-Box: 3820, Folder: 18 (Material Type: Mixed Materials)

Newsstand, 1971-1973, inclusive

Offsite-Box: 3820, Folder: 19-21 (Material Type: Mixed Materials)

Newsstand Delivery, 1972, inclusive

Offsite-Box: 3820, Folder: 22 (Material Type: Mixed Materials)

Newsstand: Newspaper Co-op, 1972, inclusive

Offsite-Box: 3820, Folder: 23 (Material Type: Mixed Materials)

New York State Attorney General, 1973, inclusive

Offsite-Box: 3820, Folder: 24 (Material Type: Mixed Materials)

Notification: Charge Donors, circa 1973, inclusive

Offsite-Box: 3820, Folder: 25 (Material Type: Mixed Materials)

Notification: Gifts, circa 1973, inclusive

Offsite-Box: 3820, Folder: 26 (Material Type: Mixed Materials)

Notification: Non-Respondents, 1973-1974, inclusive

Offsite-Box: 3820, Folder: 27-28 (Material Type: Mixed Materials)

Notification: Paid Donors, circa 1973, inclusive

Offsite-Box: 3820, Folder: 29 (Material Type: Mixed Materials)

Obsolete Stock, 1973, inclusive

Offsite-Box: 3820, Folder: 30 (Material Type: Mixed Materials)

Operating Costs: 1973 Estimate, 1972, inclusive

Offsite-Box: 3820, Folder: 31-32 (Material Type: Mixed Materials)

Operating Costs: Original Budgets, 1963, 1969, 1971, inclusive

Offsite-Box: 3820, Folder: 33-35 (Material Type: Mixed Materials)

Operating Statement, 1972, inclusive

Offsite-Box: 3820, Folder: 36 (Material Type: Mixed Materials)

Option Code Numbers, undated, inclusive

Offsite-Box: 3820, Folder: 37 (Material Type: Mixed Materials)

Option Processing Report, 1973-1974, inclusive

Offsite-Box: 3820, Folder: 38-40 (Material Type: Mixed Materials)

Outside Publishers, 1974, inclusive

Offsite-Box: 3820, Folder: 41 (Material Type: Mixed Materials)

Overstock, 1973, inclusive

Offsite-Box: 3820, Folder: 42 (Material Type: Mixed Materials)

Perle, Gabe, 1972, inclusive

Offsite-Box: 3820, Folder: 43 (Material Type: Mixed Materials)

Personnel, undated, inclusive

Offsite-Box: 3820, Folder: 44 (Material Type: Mixed Materials)

Premiums, 1972, inclusive

Offsite-Box: 3820, Folder: 45 (Material Type: Mixed Materials)

Price Commission, 1971-1972, inclusive

Offsite-Box: 3039, Folder: 1-2 (Material Type: Mixed Materials)

Processing, 1973, inclusive

Offsite-Box: 3039, Folder: 3 (Material Type: Mixed Materials)

Publicity, 1973-1974, inclusive

Offsite-Box: 3039, Folder: 4 (Material Type: Mixed Materials)

Publicity [RESTRICTED], 1973, inclusive

Offsite-Box: R27 (Material Type: Mixed Materials)

Scope and Contents

Includes audiovisual material:

1 audiotape reel : analog, 7 1/2 ips, stereo; 7 in., 1/4 in. tape. On label attached to reel: "Tape Transcription Card Series Title W-O-S-U Radio Ombudsman Service Program Title Life Magazine Subscription Participants Listener, Bruce Barnett, Ron Wolf Speed 7 1/2 Open cue Aired 9-10-73".

Publishers Clearing House, 1972-1973, inclusive

Offsite-Box: 3039, Folder: 5 (Material Type: Mixed Materials)

Quantities Mailed, undated, inclusive

Offsite-Box: 3039, Folder: 6 (Material Type: Mixed Materials)

Reilly, Bob, 1973, inclusive

Offsite-Box: 3039, Folder: 7 (Material Type: Mixed Materials)

Reprints, 1973, inclusive

Offsite-Box: 3039, Folder: 8 (Material Type: Mixed Materials)

Request Nothing, 1973, inclusive

Offsite-Box: 3039, Folder: 9 (Material Type: Mixed Materials)

Response by Preferential Order, 1973, inclusive

Offsite-Box: 3039, Folder: 10 (Material Type: Mixed Materials)

Returns, 1973-1974, inclusive

Offsite-Box: 3039, Folder: 11-14 (Material Type: Mixed Materials)

R. G. Meadows Inc., 1972, inclusive

Offsite-Box: 3039, Folder: 15 (Material Type: Mixed Materials)

School Plans, 1972-1973, inclusive

Offsite-Box: 3039, Folder: 16 (Material Type: Mixed Materials)

Second Mailing, 1973, inclusive

Offsite-Box: 3039, Folder: 17 (Material Type: Mixed Materials)

Selection, 1973, inclusive

Offsite-Box: 3039, Folder: 18 (Material Type: Mixed Materials)

Special Lists, 1972-1973, inclusive

Offsite-Box: 3039, Folder: 19 (Material Type: Mixed Materials)

Special Report: 1974, 1973, inclusive

Offsite-Box: 3039, Folder: 20 (Material Type: Mixed Materials)

Special Report: Spirit of Israel, 1973, inclusive

Offsite-Box: 3039, Folder: 21 (Material Type: Mixed Materials)

Sports Illustrated Games, 1973, inclusive

Offsite-Box: 3039, Folder: 22 (Material Type: Mixed Materials)

Statistical Reports, 1972, inclusive

Offsite-Box: 3039, Folder: 23 (Material Type: Mixed Materials)

Statistical Tracking, 1973, inclusive

Offsite-Box: 3039, Folder: 24 (Material Type: Mixed Materials)

Stockholders, 1973, inclusive

Offsite-Box: 3039, Folder: 25 (Material Type: Mixed Materials)

Suspends, 1973, inclusive

Offsite-Box: 3039, Folder: 26 (Material Type: Graphic Materials)

Suspension Reports, 1974, inclusive

Offsite-Box: 3039, Folder: 27 (Material Type: Mixed Materials)

Third Mailing, 1973-1974, inclusive

Offsite-Box: 3039, Folder: 28 (Material Type: Mixed Materials)

Time Inc. Magazines, 1972-1973, inclusive

Offsite-Box: 3039, Folder: 29 (Material Type: Mixed Materials)

Time Zip Analysis, 1973, inclusive

Offsite-Box: 3039, Folder: 30 (Material Type: Mixed Materials)

Tracking, 1973, inclusive

Offsite-Box: 3039, Folder: 31 (Material Type: Mixed Materials)

Transfers, 1973, inclusive

Offsite-Box: 3039, Folder: 32 (Material Type: Mixed Materials)

Unprocessed Mail, 1972, inclusive

Offsite-Box: 3039, Folder: 33 (Material Type: Mixed Materials)

Updater, 1973, inclusive

Offsite-Box: 3039, Folder: 34 (Material Type: Mixed Materials)

Venture, 1973, inclusive

Offsite-Box: 3039, Folder: 35 (Material Type: Mixed Materials)

Weekly Option Report: Second Mailing, 1972-1974, inclusive

Offsite-Box: 3039, Folder: 36 (Material Type: Mixed Materials)

Series IX: Newsstand Department Records, 1949-1967, inclusive

Extent

1.5 Linear feet in 2 record cartons, 1 flat box

Scope and Contents

Newsstand Department Records include materials on the placement and sale of Life from store displays, not subscribers.

Arrangement

Organized alphabetically.

Biographical / Historical

According to a memorandum transferring the files to the Time Inc. Archives, these files are part of the Newsstand Department, which was retail sales, with several regarding the Retail Auxilliary Display Program. This program seems to be managed by the Newsstand Department.

Archives Transfer Memorandum, 1967, inclusive

Offsite-Box: 3320, Folder: 1 (Material Type: Mixed Materials)

Cover Flap: Bonus Book Offer, 1965-1966, inclusive

Offsite-Box: 3320, Folder: 2 (Material Type: Mixed Materials)

Magazine Merchandising, 1954, inclusive

Offsite-Box: 3320, Folder: 3 (Material Type: Mixed Materials)

Newsstand Convention: Photobooks, 1949-1953, inclusive

Offsite-Box: 3320, Folder: 4-5 (Material Type: Mixed Materials)

Panorama and Accompanying Poster: "Changing the Way of the Plains", undated, inclusive

Offsite-Box: 3320, item: 1-2 (Material Type: Mixed Materials)

Retail Auxiliary Display Program: General, 1957, inclusive

Offsite-Box: 3320, Folder: 6 (Material Type: Mixed Materials)

Retail Auxiliary Display Program: General, 1954-1955, inclusive

Offsite-Box: 3325, Folder: 6 (Material Type: Mixed Materials)

Retail Auxiliary Display Program: Contracts [RESTRICTED], 1957-1959, inclusive

Offsite-Box: R56 (Material Type: Mixed Materials)

Extent

1.5 Linear feet (2 boxes)

Time Capsule, 1962, inclusive

Offsite-Box: 3320, item: 3 (Material Type: Mixed Materials)

Scope and Contents

Silver cardboard cylinder containing March 1962 issues featuring John Glenn and a letter to Life salesmen.

New-York Historical Society
170 Central Park West
New York, NY 10024