Series IV. Market Research Department Files, 1938-1970, inclusive

The Market Research Department Files include materials from 1946 to 1970 and focus on researching circulation statistics. Included in this series are reports on direct mail coverage, reader survey results, sales statements, notes, list of places with special newsstand introduction offers, distribution formula test instructions, store surveys, wholesale estimates, lists of sale sites, newsstand schedules, reports on sales developments, reports on turnover experiment results, reports on sales, reports on newsstand buyers of life, reports on direct sales, stockholder studies, reports on the attitude toward Life, reports on attitudes to proposed time/life record library, reports on subscriber attitudes, study of readership among college students, subscriber surveys, reports on subscriber characteristics, statistics sheets, contracts, clippings, and correspondence. The correspondence in this series discusses newsstand buyers, life readership, newsstand buyer characteristics, formula tests, delivery schedules, issue test sites, posters used at test sites, sales developments, the importance of small dealers in sales, analysis of subscribers, and saturation tests.