Series III. Advertising Sales Records, 1936-1979, inclusive
Extent
Scope and Contents
The Advertising Sales Records contain records documenting sales and placement of ads, marketing to advertisers, and information on advertisers in Life.
Arrangement
Organized into three subseries:
Subseries III.A. General Files
Subseries III.B. Advertising Sales and Marketing: Paul Hadhazy Files
Subseries III.C. Advertiser Record Cards
Subseries III.A. General Files, 1973, inclusive
Extent
Scope and Contents
The General Files contains records on a presentation used to sell advertising for a special edition of Life called Life Beach Party.
Arrangement
Records remain in original order.
Life Beach Party, 1973, inclusive
Scope and Contents
Advertising Sales series includes three folders with presentation boards used for selling ads for a special edition of Life called Life Beach Party. One of the folders contains a report which acts as a supplement to the presentation. Since the presentation focuses on ad sales, it appears like the materials would have originated from the advertising sales department. The materials themselves do not indicate the department that produced them.
Subseries III.B. Advertising Sales and Marketing: Paul Hadhazy Files, 1955-1979, inclusive
Extent
Scope and Contents
The majority of these records were binders of rate cards identified as belonging to Paul Hadhazy. The remainder were loose materials found with the binders. The Policy binder contains guidelines and descriptions of the marketing services operations, space renewal credit program, discount structures, tie-in program, and standby space.
Arrangement
Organized alphabetically.
General, 1970-1972, inclusive
Ad Billing Proposal: Comparison Summary, 1970, inclusive
Advertising Forecast Reports, 1969-1972, inclusive
Advertising Procedure Manual, 1967, inclusive
Fast Close Ads, 1955-1965, inclusive
List of Advertisers, 1969, inclusive
The Making of LIFE, 1963, inclusive
PIB Report for 1973, 1972, inclusive
Policy, 1968-1971, inclusive
Rate Cards, 1968-1972, inclusive
Rate Card Binders, 1965, inclusive
Rate Card Binders, 1965-1971, inclusive
Regional Computer Input Forms, circa 1970, inclusive
Special Units, 1963-1979, inclusive
Special Unit Rates, 1968-1970, inclusive
Binder Covers, circa 1968, inclusive
Subseries III.C. Advertiser Record Cards, 1936-1972, inclusive
Extent
Scope and Contents
The Life Advertiser Record Cards are on microfilm. The dates refer to the original material and not the creation of the microfilm. The domestic advertisers are on fourteen reels and list ads from the original American edition. The international advertisers are on four reels and list ads from international editions. Each record card contains the date of issue for the advertisement, size of ad, if it is in black-and-white or color, and the cost.
Arrangement
The microfilm is grouped by domestic and international. Within each group, organized alphabetically by name of company or organization placing ad, not the name of the product.