Time Inc. Time Canada Ltd. Records
Call Number
Date
Creator
Extent
Language of Materials
Abstract
The materials in Time Canada Ltd. Records are all from the publishing and business side of the magazine, primarily from President Don Brown, and Managing Directors Lawrence Laybourne, Steve LaRue, and Bradley Gundy. There are a few folders of operating statements and from the Promotion Department.
Biographical / Historical
Time Canada Ltd. is the subsidiary of Time Inc. that published the Canadian edition of Time. According to prepared answers in a Davey Committee folder in the Managing Director General Files, Time International of Canada Ltd. was incorporated in Canada in 1952 and is a wholly owned subsidiary of Time Inc. colloquially known as Time Canada. A letter to law firm Duquet MacKay, et al. in 1970 expresses the desire to change the legal name to TIME Canada Ltd. While the staff of Time Canada appear under several areas of the department head lists including Time Life International (TLI), Corporate International, and Time magazine, it looks as though it remained a subsidiary. A search of the Canadian government Federal Corporation Information website showed the subsidiary still active as of 2019 although the name was changed to TI Canada Ltd. in 2018.
Citation:
Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.
Arrangement
Organized into four series:
Series I. President Don Brown Files
Series II. Managing Director Files
Series III. Financial Records
Series IV. Promotion Records
Scope and Contents
The materials in Time Canada Ltd. Records are all from the publishing and business side of the magazine, primarily from President Don Brown, and Managing Directors (publishers) Lawrence Laybourne, Steve LaRue, and Bradley Gundy. There are a few folders containing operating statements and from the Promotion Department.
The president's and managing directors' files focus on various attempts by the Canadian government to protect Canadian publications from foreign competition through changes to taxes and legislation, and Time Inc. arguing its case against being taxed or otherwise penalized.
Subjects
Organizations
Topics
Access Restrictions
Materials in this collection are stored offsite. For more information on making arrangements to consult them, please visit www.nyhistory.org/library/visit.
Use Restrictions
This collection is owned by the New-York Historical Society. The copyright law of the United States governs the making of photocopies and protects unpublished materials as well as published materials. Unpublished materials created before January 1, 1978 cannot be quoted in publication without permission of the copyright holder. Photocopying undertaken by staff only. Limited to 20 exposures of stable, unbound material per day.
Preferred Citation
The collection should be cited as: Time Inc. Time Canada Ltd. Records, MS 3009-RG 44, The New-York Historical Society.
Location of Materials
Immediate Source of Acquisition
Gift of Time Inc. in 2015.
About this Guide
Processing Information
Time Inc. Time Canada Ltd. Records were processed by Holly Deakyne in 2019. Original folders were retained when possible although some documents were transferred to additional archival containers in instances of overcrowding. Materials in folders with metal fasteners or disintegrating labels or in binders were rehoused. Arrangement was imposed based on existing groups of records. Deakyne created the inventory and the other descriptive notes for this series.
Sponsor Note
Repository
Series I. President Don Brown Files, 1995-1999, inclusive
Extent
Scope and Contents
President Don Brown's files are rehoused binders about Canadian legislation and proposed legislation that affected Time Inc. publications. Records include correspondence, emails, press clippings, and copies of reports regarding legislation and presentations by Time Inc. making its case against the legislation.
Arrangement
Organized alphabetically.
Biographical / Historical
Don Brown retired in 2000 after working at Time Inc. since 1967. According to his Bio File, prior to his role as president, Brown served as Time Associate International Ad Director and Time Asia Publishing Director.
In 1995, Parliament used Bill C-103, an act to amend the Excise Tax Act and the Income Tax Act to impose a high tax on advertising in a split-run edition of a periodical in an attempt to end split-run editions in Canada. "Split-run" is an edition with editorial content mainly from the foreign edition, but with advertising aimed at the Canadian market. In 1998, the Canadian government proposed Bill C-55 (Foreign Publishers Advertising Services Act) as a response to the 1993 attempt of Sports IllustratedSports Illustrated to produce a "split-run" edition for Canada. The bill stated that foreign publishers could not print ads directed at the Canadian market.
Citations:
"Movers & Shakers." Strategy. March 27, 2000. Accessed August 16, 2019. http://strategyonline.ca/2000/03/27/28490-20000327/
Time Inc. Bio Files, MS 3009-RG 2, New-York Historical Society.
Thomas, Terrence J. Economics Division. (1998). Legislative History of Bill C-55. Title: Subtitle (LS-323E). Canada: Library of Parliament. http://publications.gc.ca/Collection-R/LoPBdP/LS/361/c55-e.htm
Bill C-55 and Telemedia Communications Inc., 1999, inclusive
Bill C55: World Trade Organization (WTO) Challenge, 1998, inclusive
Bill C-55 : World Trade Organization Challenge, 1998-1999, inclusive
Bill C-103: Time Canada Ltd./Sports Illustrated Canada: Briefing Book, 1995, inclusive
Series II.A. Managing Director Lawrence Laybourne Files, 1954-1962, inclusive
Extent
Scope and Contents
Lawrence Laybourne's files discuss advertising, effects of Canadian legislation on Time Canada, and public relations while Time Inc. disputes unfavorable legislation.
Arrangement
Organized alphabetically.
Biographical / Historical
Lawrence Laybourne is listed in the Department Head Lists as the Managing Director of Time International of Canada Ltd. under Time Life International from 1960 to 1962. His files indicate he was in this position prior to 1960 and probably was not in it past 1962.
A 1969 note in a Davey Committee folder in the Managing Director General Files explains the roles of the Managing Director (who is the publisher) and the Editor of Time Canada. The Managing Director oversees advertising sales, circulation, promotion, production, distribution, industry and public affairs and all budgeting.
The Advertising Revenues Tax was proposed in 1956 as a 20% tax on ad revenues of Canadian editions of American magazines in order to protect Canadian publications from foreign competition. Time and Reader's Digest were the only two publications at the time to meet this definition. This tax was repealed. A continuation of this protection attempt came from the creation of the Royal Commission on Publications appointed in 1960 to examine periodical publications in Canada. This commission recommended in its report (known as the O'Leary Report named after the chair Grattan O'Leary) that any Canadian firm advertising in a Canadian edition of a foreign publication could not deduct those costs as business expenses.
Citation:
Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.
Advertising Revenues Tax: General, 1956-1960, inclusive
Advertising Revenues Tax: 1930-1935 Tariff on Magazines, 1960, inclusive
Advertising Revenues Tax: After June 18 and Repeal, 1958, inclusive
Advertising Revenues Tax: Aftermath: General, 1959-1960, inclusive
Advertising Revenues Tax: Aftermath: Data for Use by Royal Commission, 1960, inclusive
Advertising Revenues Tax: Aftermath: Postmaster, 1959-1960, inclusive
Advertising Revenues Tax: Aftermath: Reader's Digest Suit, 1958-1960, inclusive
Advertising Revenues Tax: Aftermath: Saturday Night Article, 1960, inclusive
Advertising Revenues Tax: Correspondence Up to Repeal, 1957-1958, inclusive
Advertising Revenues Tax: News Clippings Prior to Repeal, 1956-1958, inclusive
Advertising Revenues Tax: Old Material, 1956-1959, inclusive
Advertising Revenues Tax: Press Comment on Repeal, 1958-1960, inclusive
Advertising Revenues Tax: Repeal: Editorial Comment, 1958-1960, inclusive
Advertising Revenues Tax: Repeal: House of Commons Debate, 1960, inclusive
Advertising Revenues Tax: Royal Commission Correspondence, 1960-1961, inclusive
Advertising Revenues Tax: Royal Commission Correspondence, 1958-1960, inclusive
Berton, Pierre and Time, 1958-1959, inclusive
Canadian Editorial Costs, 1959, inclusive
Diefenbaker, John and Time, 1959-1962, inclusive
Dumping Definitions, 1960, inclusive
Dumping Duty on Magazines (Custom Duties), 1961-1962, inclusive
Editorial Operation: Montreal, 1961-962, inclusive
Frost, Leslie and Time, 1960, inclusive
Libel Suits, 1962, inclusive
Liquor Advertising, 1958-1962, inclusive
Luce, Henry R.: Correspondence, 1957-1962, inclusive
Magazine Promotion in Canada, 1959-1962, inclusive
Montreal Star and Time, 1958, inclusive
Printing in Canada, 1960-1962, inclusive
Promotion of the Magazine, 1957-1962, inclusive
Public Relations: Canadian Commentator January Article and Reply, 1959, inclusive
Public Relations: Correspondence on Canadian Content in Other Editions, 1957-1960, inclusive
Public Relations: Correspondence of Gibes at Time (Reader Complaints), 1957-1961, inclusive
Royal Commission Report: Brief Submissions: The Reader's Digest Association (Canada) Ltd., 1960, inclusive
Royal Commission Report: Brief Submissions: General, 1960-1961, inclusive
Royal Commission Report: Canadian Commentator Articles, 1961, inclusive
Royal Commission Report: Canadian Facts Survey, 1961, inclusive
Royal Commission Report: Canadian Publishers Arguments, 1958-1960, inclusive
Royal Commission Report: CKLG Jack Webster Broadcast, 1961, inclusive
Royal Commission Report: Correspondence: General, 1961-1962, inclusive
Royal Commission Report: Correspondence with Goverment, 1961, inclusive
Royal Commission Report: Correspondence with Time Inc., 1961, inclusive
Royal Commission Report: Financial and Questions for P. Michael Pitfield, 1960-1962, inclusive
Royal Commission Report: Laybourne's July Memo of Editorial Comment, 1961, inclusive
Royal Commission Report: Letters to Papers re: Editorials, 1961, inclusive
Royal Commission Report: Letters from Non-Subscribers, 1961, inclusive
Royal Commission Report: Letters from Subscribers, 1960-1961, inclusive
Royal Commission Report: Mailing of Brief, 1960, inclusive
Royal Commission Report: Mailing of Report, 1961, inclusive
Royal Commission Report: Notes for Luce, 1961, inclusive
Royal Commission Report: Proposed Statements or Submissions, 1961, inclusive
Royal Commission Report: Publications of Hearings: Volumes 1, 8-9, 11-14, 21-22, 1960, inclusive
Royal Commission Report: Publications of Hearings: Volumes 23-25, 1960, inclusive
Royal Commission Report: Report, 1961, inclusive
Royal Commission Report: Study on Canadian Attitudes to Interpretation of Commission Report, 1961?, inclusive
Royal Commission Report: Reader's Digest Article, 1961-1962, inclusive
Royal Commission Report: Scrapbooks on Editorials and Press Comment: Books I - VI, 1960-1961, inclusive
Royal Commission Report: Statements by Others, 1961-1962, inclusive
Royal Commission Report: Statements / Press Releases / Memoranda to Staff, 1954, 1961-1962, inclusive
Royal Commission Report: Submissions and Statemetns from Otehrs than Time, 1960-1961, inclusive
Royal Commission Report: Submissions by time International fo Canada, 1960?, inclusive
Royal Commission Report: Summary of Editorial Comments, 1961, inclusive
Royal Commission Report: Text of Resolutions Introduced by Nowlan, 1962, inclusive
Royal Commission Report: TV Show Background, 1961, inclusive
Royal Commission Report: Washington Post Time Ad, 1961, inclusive
Scott, John M.: Move to Canadian-based Operation, 1962, inclusive
Split Run Advertising, 1958-1962, inclusive
Ten Year Fix: Time International, 1960, inclusive
Time's Own Advertising (Ads in Other Publications), 1958-1961, inclusive
Toronto Building Project, 1961, inclusive
Series II.B. Managing Director Bradley Gundy Files, 1961-1965, inclusive
Extent
Scope and Contents
Bradley Gundy's files focus on Canadian legislation that affected Time Canada.
Arrangement
Organized alphabetically.
Biographical / Historical
Bradley Gundy is listed in the Department Head Lists as the Managing Director of Time International of Canada Ltd. under Time Life International in 1964 after serving as the Time Canada Advertising Manager. His files indicate he may have taken over this position from Lawrence Laybourne in 1963 and may have continued in it through 1965.
A 1969 note in a Davey Committee folder in the Managing Director General Files explains the roles of the Managing Director (who is the publisher) and the Editor of Time Canada. The Managing Director oversees advertising sales, circulation, promotion, production, distribution, industry and public affairs and all budgeting.
The Canadian government created the Royal Commission on Publications in 1960 to examine periodical publications in Canada as an attempt to protect Canadian publications from competition by foreign media. This commission was also known as the O'Leary Commission after the chair Grattan O'Leary.
Citations:
Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.
Magazine Legislation: Memoranda to Staff, 1964, inclusive
O'Leary Commission: Clippings, 1963-1965, inclusive
O'Leary Commission: Report, 1961-1963, inclusive
Series II.C. Managing Director General Files, 1958-1975, inclusive
Extent
Scope and Contents
General Files contain a mix of records from Managing Directors Bradley Gundy and Steve LaRue. Some folders have initials indicating which managing director's office they came from. These files were found mixed together.
Records discuss advertising, effects of Canadian legislation on Time Canada, directors' and management meetings, and studies on subscribers.
Arrangement
Organized into alphabetical order.
Biographical / Historical
Bradley Gundy is listed in the Department Head Lists as the Managing Director of Time International of Canada Ltd. under Time Life International in 1964 after serving as the Time Canada Advertising Manager. His files indicate he may have taken over this position from Lawrence Laybourne in 1963 and may have continued in it through 1965.
Steven LaRue is listed in the Department Head Lists as the Managing Director of Time International of Canada Ltd. from 1966 to 1972 although his records indicate he may have held the position longer.
A 1969 note in a Davey Committee folder explains the roles of the Managing Director (who is the publisher) and the Editor of Time Canada. The Managing Director oversees advertising sales, circulation, promotion, production, distribution, industry and public affairs and all budgeting.
Citations:
Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.
Bio Files: Barnes, Bernard, 1966, inclusive
Bio Files: Bear, Charles, 1967, inclusive
Bio Files: Brumbaugh, David, 1966, inclusive
Bio Files: Donovan, Hedley, 1966, inclusive
Bio Files: Freeman, Gaylord A., Jr., 1966, inclusive
Bio Files: Gates, Artemus, 1966, inclusive
Bio Files: Heiskell, Andrew, 1966, inclusive
Bio Files: Hoffman, Paul Gray, 1966, inclusive
Bio Files: Larsen, Roy, 1966, inclusive
Bio Files: Linen, James, 1963-1966, inclusive
Bio Files: Luce, Henry R., 1966, inclusive
Bio Files: Luce, Henry, III, 1970, inclusive
Bio Files: Meek, Samuel Williams, 1966, inclusive
Bio Files: Moore, Maurice T., 1966, inclusive
Bio Files: Pace, Frank, Jr., 1966, inclusive
Bio Files: Shepley, James R., 1970, inclusive
Bio Files: Stillman, Charles L., 1966, inclusive
British Columbia Liquor and Tobacco Legislation: Clippings, 1971, inclusive
Chicago Management Meeting, 1969, inclusive
Complimentary Subscriptions, 1964-1969, inclusive
Complimentary Subscription Cards and Replies, 1968-1969, inclusive
Continuing Study of Publication Audiences, 1961-1964, inclusive
Cover Art Show, 1963-1966, inclusive
Cover Art Show, 1963-1966, inclusive
Davey Committee: General, 1969-1970, inclusive
Scope and Contents
In 1969, Senator Keith Davey proposed that the Canadian Senate establish a special committee to investigate ownership of the mass media in Canada focusing extensively on print journalism.
Davey Committee: Brief, circa 1970, inclusive
Davey Committee: Briefs from Other Publications, 1970, inclusive
Davey Committee: File Duplicates, 1969, inclusive
Davey Committee: Press Comments, 1970, inclusive
Davey Committee: Submission, 1970, inclusive
Davey Committee: Submissions from Other Publications, 1970, inclusive
Davey Committee: Submission Supplement, 1970?, inclusive
Davey Committee: Time Financial Statements, 1969-1970, inclusive
Directors' Meeting: General, 1966, inclusive
Directors' Meeting: Briefing Books?, 1966, inclusive
Directors' Meeting: Briefing Kit, 1966, inclusive
Economic Outlook, 1958-1969, inclusive
Economic Outlook, 1969, inclusive
Editorial: News on Canada, 1966-1967, inclusive
Editorial Conference: Quebec, 1964 February, inclusive
Editorial Conference: Maritimes, 1964 September, inclusive
Election Argument Settler, 1963, inclusive
Expo 67 (Universal and International Exhibition of 1967), 1962-1967, inclusive
History of Time Canada, 1967-1972, inclusive
Legal: Duquet MacKay, 1969-1970, inclusive
Time vs. Government: Action Plan, 1975, inclusive
Scope and Contents
Time vs. Government documents the Canadian government's proposal to amend the Income Tax Act to eliminate tax breaks for businesses that place ads in Time Canada and Reader's Digest.
Time vs. Government: Association of Canadian Advertisers Brief, 1974, inclusive
Time vs. Government?: Clippings, 1970, inclusive
Time vs. Government: Clippings and News Reports, 1973-1975, inclusive
Time vs. Government: Conference on Law and Contemporary Affairs, 1975, inclusive
Time vs. Government: Content Magazine: Swicker, Barry, 1975, inclusive
Time vs. Government: Data, 1974-1975, inclusive
Time vs. Government: Davey Committee Report, 1970, inclusive
Time vs. Government: Opinion Leader Mailing List, 1975, inclusive
Time vs. Government: Parliamentary Standing Committee: Brief Background, 1973-1975, inclusive
Time vs. Government: Parliamentary Standing Committee: Rohmer and Time, 1974, inclusive
Time vs. Government?: Political Status of Time Canada, 1971, inclusive
Time vs. Government: Report of the Royal Commission on Publications, 1961?, inclusive
Time vs. Government: Subscriber Attitude Study, 1975, inclusive
Time vs. Government: Subscriber Mailing, 1975, inclusive
Time vs. Government: The Sun: Reply to Peter Newman, 1975, inclusive
Time vs. Government?: York University, 1970, inclusive
Series III. Financial Records, 1973-1975, inclusive
Extent
Scope and Contents
The statements include statisics by month of issue size, types of pages (advertising or editorial), and an itemized list of revenue and expenditures.
Arrangement
Organized chronologically.
Operating Statements, 1973-1975, inclusive
Series IV. Promotion Department, 1962-1974, inclusive
Extent
Scope and Contents
Records includes correspondence between promotion department staff in New York, Toronto, and Montreal. Also found with the correspondence folders was a folder of tear sheets that says it is "incomplete." A tear sheet can be used by either an advertising department to prove that advertisements were published, or by writers as proof that their article was published. It is not clear what these tear sheets are trying to prove.
Arrangement
Organized alphabetically.