Series II.A. Managing Director Lawrence Laybourne Files, 1954-1962, inclusive

Lawrence Laybourne is listed in the Department Head Lists as the Managing Director of Time International of Canada Ltd. under Time Life International from 1960 to 1962. His files indicate he was in this position prior to 1960 and probably was not in it past 1962.

A 1969 note in a Davey Committee folder in the Managing Director General Files explains the roles of the Managing Director (who is the publisher) and the Editor of Time Canada. The Managing Director oversees advertising sales, circulation, promotion, production, distribution, industry and public affairs and all budgeting.

The Advertising Revenues Tax was proposed in 1956 as a 20% tax on ad revenues of Canadian editions of American magazines in order to protect Canadian publications from foreign competition. Time and Reader's Digest were the only two publications at the time to meet this definition. This tax was repealed. A continuation of this protection attempt came from the creation of the Royal Commission on Publications appointed in 1960 to examine periodical publications in Canada. This commission recommended in its report (known as the O'Leary Report named after the chair Grattan O'Leary) that any Canadian firm advertising in a Canadian edition of a foreign publication could not deduct those costs as business expenses.

Citation:

Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.