Series III. Advertising Sales: Director of Market Planning Robert Schreiber Files, 1964-1977, inclusive
Extent
0.5 Linear feet in 10 folders
Scope and Contents
Robert Schreiber's files range from his roles in Corporate Research and at Sports Illustrated, but were filed together. The materials are analysis memoranda from Schreiber and reports and studies from outside firms.
Arrangement
This series is in alphabetical order with arrangement imposed by the archivist.
Biographical Note
Robert Schreiber was appointed Director of Market Planning for Sports Illustrated (SI) in September 1970. Prior he was in Corporate Marketing and Economic Research. He held the SI role through 1981 before moving into the Magazine Group research department. The department head lists no longer list him after 1985.
Citation:
Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society
Daily Newspaper: Otto Fuerbringer, 1970, inclusive
Offsite-Box: 4112, Folder: 6 (Material Type: Mixed Materials)
Daily Newspaper: Schreiber & Whinston Analysis, 1970, inclusive
Offsite-Box: 4112, Folder: 7 (Material Type: Mixed Materials)
Life: Motivation Analysis, Inc.: Reactions to Life's Food and Movie Magazine, 1970, inclusive
Offsite-Box: 4112, Folder: 8 (Material Type: Mixed Materials)
Life: Report: Evaluation of Publishing Potential of Monthly Supplements to Life Magazine, 1970, inclusive
Offsite-Box: 4112, Folder: 9 (Material Type: Mixed Materials)
Life: Study: A Study of the Decay of the Effects Produced by 12 Ads in Life Magazine, 1968, inclusive
Offsite-Box: 4112, Folder: 10 (Material Type: Mixed Materials)
Magazine Advertising, 1977, inclusive
Offsite-Box: 4112, Folder: 11 (Material Type: Mixed Materials)
Sports Illustrated: Lieberman Research Inc., 1972 February, inclusive
Offsite-Box: 4112, Folder: 12 (Material Type: Mixed Materials)
Sports Illustrated: Motivational Analysis, Inc., 1964, 1974, inclusive
Offsite-Box: 4112, Folder: 13 (Material Type: Mixed Materials)
Sports Illustrated: Louis Harris Associates: Research into a new sports magazine, 1972-1973, inclusive
Offsite-Box: 4112, Folder: 14 (Material Type: Mixed Materials)
Sports Illustrated: RMH Research Inc.: Subscriber Study, 1977, inclusive
Offsite-Box: 4112, Folder: 15 (Material Type: Mixed Materials)