Series VI. Market Research Studies, 1981-1987, inclusive
Extent
1.5 Linear feet in 2 record cartons
Scope and Contents
The Market Research Studies all focus on Sports Illustrated (SI) or the women's sports magazine Time Inc. published for a year as a trial run. A note in the Redesign Study folder transfers the study to "Susan," possibly SI Research Director Susan Alexander. Most or all studies were conducted by Beta Research Corp.
Arrangement
Organized alphabetically with arrangement imposed by the archivist.
Redesign Study, 1987 March, inclusive
Offsite-Box: 4150, Folder: 1 (Material Type: Mixed Materials)
Sports Opinion Study, 1982-1984, inclusive
Offsite-Box: 4150, Folder: 2-11 (Material Type: Mixed Materials)
Subscriber Study, 1981, inclusive
Offsite-Box: 4150, Folder: 12 (Material Type: Mixed Materials)
Women's Sports & Fitness: Renewal Intent Study, 1987, inclusive
Offsite-Box: 4151, Folder: 1-6 (Material Type: Mixed Materials)
Women's Sports & Fitness: Subscriber Study, 1987, inclusive
Offsite-Box: 4151, Folder: 7-9 (Material Type: Mixed Materials)