Series IV. Advertising Files, 1975-1977, inclusive
Extent
2 Linear feet in 2 record cartons
Scope and Contents
Includes records from the Publisher's Information Bureau, which tracked magazine advertising paging, expenditures and related information for companies advertising within People. Also included are statistical computer anaylses on sales and demographics numbers. The person who originally collected or created these files is unknown.
Similar files can be found in the Richard Durrell files, though some are empty folders. Similar material in this series may have originally belonged to Durrell.
Arrangement
Arranged alphabetically.
Benchmark Optimization, 1977-1978, inclusive
Offsite-Box: 3043, Folder: 1 (Material Type: Mixed Materials)
Cranks, QStats, And QRF Analysis, 1977-1978, inclusive
Offsite-Box: 3043, Folder: 2-10 (Material Type: Mixed Materials)
Focus Groups: New Jersey: December, 1977, inclusive
Offsite-Box: 3043, Folder: 11 (Material Type: Mixed Materials)
People Advertising Record, 1975-1977, inclusive
Offsite-Box: 3043, Folder: 12-14 (Material Type: Mixed Materials)
Publisher's Information Bureau Advertising Records, 1975-1976, inclusive
Offsite-Box: 3043, Folder: 15 (Material Type: Mixed Materials)
Starch Analysis: October 24, 1977, inclusive
Offsite-Box: 3043, Folder: 16 (Material Type: Mixed Materials)
Tapper IRF Analysis, 1977-1978, inclusive
Offsite-Box: 3044, Folder: 1 (Material Type: Mixed Materials)