Series II. Assistant Publisher Charlotte Schiff Jones Files, 1973-1978, bulk
Extent
Scope and Contents
Materials include: People sales memoranda, merchandising materials, correspondence, advertising and weekly reports, circulation numbers, convention information, marketing related materials, and materials regarding the development of the People television show in conjunction with Time-Life Films and CBS.
Notable correspondents include Richard Durrell, Dick Thomas, Donna Vecchio, and Paul Hale.
Arrangement
Arranged alphabetically.
Biographical / Historical
Charlotte Schiff Jones was an assistant publisher at People and former vice president of Manhattan Cable. While Durrell focused on advertising and distribution, Schiff-Jones managed People's marketing, merchandising, and publicity. She produced the short-lived 1978 Time-Life Films People television series broadcast on CBS. The series was meant to translate the People format to television, but was widely panned and quickly canceled in the face of poor audience ratings.
She had left People and was vice president of marketing at CBS by 1981.
Citations:
O'Connor, John. "TV View: On Chats and Chatty Sports Announcers." The New York Times, July 26, 1981. Accessed February 5, 2019. https://www.nytimes.com/1981/07/26/arts/tv-view-on-chats-and-chatty-sports-announcers-john-o-connor.html.
Prendergast, Curtis, Geoffrey Colvin, and Robert Lubar. The World of Time Inc.: The Intimate History of a Changing Enterprise, Volume Three: 1960-1980. New York: Atheneum, 1986.