Series III. Marketing Files, 1973-1998, inclusive
Extent
Arrangement
Arranged into three subseries:
Subseries III.A. General Marketing Files Subseries III.B. Associate Consumer Marketing Director John Hartig Files Subseries III.C. Assistant Consumer Marketing Director Hank Fifield Files
Subseries III.A. General Marketing Files, 1973-1978, bulk
Extent
Scope and Contents
Materials range from when People magazine was under the Magazine Development Group to when People became its own department by 1978. Includes budgets, research reports, Magazine Development Group invoices, advertising information, and memoranda. Most materials originated from Malcolm Ochs, Marketing Director in the Magazine Development Group. Other notable persons include Chuck Lund, People Director of Marketing Services, and Dick Thomas, People Advertising Sales Director.
Some files are similar to advertising information found in the Richard Durrell files.
Arrangement
Arranged alphabetically.
Account Comparison Report, 1978, inclusive
Ad Pages, 1977, inclusive
Advertising Recall Study: November 10, 1977, inclusive
Agency Ranking Report, 1977, inclusive
Audience Compositions, 1977, inclusive
Audience Research, 1976, inclusive
Awareness And Tracking Study, 1976, inclusive
Beta Research, undated, inclusive
Budget, 1976-1978, inclusive
Circulation Consultants, 1975, inclusive
Circulation Research, 1976, inclusive
College Penetration
Cover Testing, 1977, inclusive
Focus Groups, 1976, inclusive
Frequency of Reading Study, 1977, inclusive
Gardner, Lou, 1977, inclusive
Jennings, Donny, 1977-1978, inclusive
Marketing Development Group Invoices, 1977, inclusive
Marketing and Promotion Budget, 1977, inclusive
People Circulation, 1974-1977, inclusive
People International, 1977, inclusive
People versus National Enquirer, 1977, inclusive
People Primary: Total Audience Composition Tables: Adults
People Primary: Total Audience Composition Tables: Education
People Primary: Total Audience Composition Tables: Men/Women
People/Us Study, 1977, inclusive
Power Robertson & Company, 1975, inclusive
Research, 1975-1977, inclusive
Standard Rate and Data Service, 1973-1974, inclusive
Target Group Index, 1975-1976, inclusive
Time Inc. Audience Studies, 1975-1976, inclusive
Telegraf Dispatch, 1977, inclusive
Valu-Tape, 1977, inclusive
Subseries III.B. Associate Consumer Marketing Director John Hartig Files, 1979-1997, bulk
Extent
Scope and Contents
Materials includes: poll results from marketing company Pulse On America, Nielsen demographics numbers, 1990 Census results, and 1993 Newsstand Task Force materials. The test and launch materials for InStyle magazine are from after Hartig left People in 1994 to join InStyle.
The folder with People magazine Five Year Plans 1978-1983 contains memoranda from Susan Ferris, Marketing Director, Publishing Division of Magazine Development.
Arrangement
Arranged alphabetically.
Biographical / Historical
John Hartig was Associate Consumer Marketing Director at People magazine, who had responsibility for circulation and development, from 1991 to 1993. In 1993, he transitioned to the InStyle magazine launch team as director of consumer marketing and development. He had joined Time Inc. in 1985 as an Ad Sales Manager for People.
1990 Census Tape File 3 Summary, 1990, inclusive
Five Year Plan: 1978-1982, 1979-1983, 1979-1986, inclusive
InStyle Test/Launch, 1995, inclusive
Newsstand Task Force, 1993-1994, inclusive
Nielsen National Audience Demographics, 1994, inclusive
Pulse On America Polls, 1996-1997, inclusive
Subseries III.C. Assistant Consumer Marketing Director Hank Fifield Files, 1989-1998, bulk
Extent
Scope and Contents
Materials include budgets, sales analysis, copies of books, memoranda, copies of People magazine, and materials relating to the Jerry Garcia and Selena memorial editions of People.
Arrangement
Arranged alphabetically.
Biographical / Historical
Hank Fifield was Assistant Consumer Marketing Director at People magazine, where he focused on working with other departments to appeal to buyers. Before holding this role, Fifield was Director of Retail Sales at People.
Citation:
Hooper, Bill. Email to Melanie Rinehart, 7 April 2019.