Time Inc. Entertainment Weekly Task Force records
Language of Materials
Time Inc. studied the concept of what became Entertainment Weekly for years before actually publishing the magazine. A Task Force on Entertainment Weekly was formed to study every aspect of the proposed magazine including editorial direction and content, projections on advertising and circulation, and to perform direct-mail tests to gauge consumer interest in the magazine.
The concept of a weekly magazine assessing readers' entertainment options arose at Time Inc. in 1988 almost simultaneously with Mike Klingensmith and Jeff Jarvis, who then collaborated to develop the concept that became Entertainment Weekly. Time Inc. spent two years studying and testing the concept which included the formation of a Task Force on Entertainment Weekly. This task force studied the proposed magazine's advertising potential, editorial direction, researched competing magazines, and performed direct mail marketing tests including soliciting subscriptions before the magazine was ready to be published, and created plans and reports based on their findings. Entertainment Weekly began publication in 1990.
Time Inc. Subject Files, MS 3009-RG 1, New-York Historical Society.
The Time Inc. Entertainment Weekly Task Force Records are arranged in alphabetical order.
Scope and Contents
The collection consists of records belonging to Mike Klingensmith, then Chief Financial Officer of the Magazine Group and future Publisher of Entertainment Weekly, and Nancy Phillips, Business Manager of Life and member of the task force. It includes projections on pricing, costs, circulation growth, advertising, and other forms of planning for the launch of Entertainment Weekly as a new magazine such as direct mail advertisements, samples of other magazines, and proposals on the concept of the magazine and general style of editorial content. There is a small amount of reference material pre-dating the Task Force on Entertainment Weekly including an earlier Time Inc. study on a new magazine concept.
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The collection should be cited as Time Inc. Entertainment Weekly Task Force RecordS, MS-3009 RG 59, New-York Historical Society.
Location of Materials
Immediate Source of Acquisition
Gift of Time Inc. in 2015.
About this Guide
The Time Inc. Entertainment Weekly Task Force Records were processed by Allen Thomas in 2021. The original folders were retained where present; loose material was foldered. Arrangement was imposed. Allen Thomas created the inventory and other descriptive notes to produce this finding aid.