Series I.B.5. 1973 to 1978 Business and Publishing: Business Manager Paul Hale Files, 1969-1978, inclusive
Extent
Scope and Contents
Paul Hale's files document the business and publishing decisions made by the Magazines Development Group, particularly reader letters during the first year of People, and the business decisions, strategic planning and weekly reporting specific to People and Money, and Life Special Reports.
Arrangement
Organized into seven subseries:
Subseries I.B.5.a. General Administrative Files
Subseries I.B.5.b. Magazine Development Administrative Files
Subseries I.B.5.c. Letters Department
Subseries I.B.4.d. Life Special Reports
Subseries I.B.5.e. Money
Subseries I.B.5.f. People
Subseries I.B.5.g. Women's Magazine
Series were determined by the archivist.
Biographical Note
Paul Hale was the Money Business Manager from 1972 to 1973, and the Magazine Development Group (MDG) Business Manager from 1974 to 1977. When the MDG closed in 1978, he became the People Business Manager.
Subseries I.B.5.a. General Administrative Files, 1969-1978, inclusive
Extent
Scope and Contents
General Administrative Files contains records regarding activities and duties not specifically related to the Magazine Development Group (MDG) including Hale's expense reports that predate the MDG and memoranda sent out by Time Inc. corporate to all staff at Time Inc.
Arrangement
Organized alphabetically.
Accounts Payable Procedures, 1974, inclusive
Annual Reports, 1974-1976, inclusive
Automotive Strike Policy, 1976, inclusive
Daily Telephone Messages, 1975, inclusive
Expense Reports, 1969-1974, inclusive
Folio: Conference: Legal and Business Problems of the Magazine Publishing Industry, 1977, inclusive
Folio: New Magazine Report, 1975, inclusive
Folio: Seminars and Workshops, 1974-1977, inclusive
The Gallagher Report, 1975-1976, inclusive
Media Curriculum Seminar: Time Inc. Media Update Session, 1977-1978, inclusive
Media Curriculum Seminar: Time Inc. Media Update Session, 1977-1978, inclusive
Memoranda to the Staff, 1972-1975, inclusive
Vacations, 1973-1975, inclusive
Subseries I.B.5.b. Magazine Development Administrative Files, 1972-1978, inclusive
Extent
Scope and Contents
Magazine Development Administrative Files document administrative activities and decisions of the Magazine Development Group (MDG) including registering the copyright for the magazines handled by the MDG; questions about translated articles from Money in the Japanese President magazine; creation of the Letters Department within the MDG; strategic planning for the MDG; and weekly reports on the activities of the MDG sent to Group Vice President in charge of Magazine Publication Arthur Keylor and later to MDG Director Garry Valk.
Restricted material include agreements or contracts with Time Inc. as a party.
Arrangement
Organized alphabetically with general materials at the front.
General, 1972-1977, inclusive
Accounting, 1973, inclusive
Acquisition Possibilities, 1974-1975, inclusive
Advertising?: Billing, 1972-1973, inclusive
Annual Report, 1975-1976, inclusive
Budget, 1976-1977, inclusive
Closings, 1972, inclusive
Complimentary / Promotion List, 1973-1974, inclusive
Copyright Claim Registration: Money, 1972-1975, inclusive
Copyright Claim Registration: People, 1974-1975, inclusive
Development Meeting, 1976 October 28, inclusive
Fawcett Publications, Inc., 1976, inclusive
Feature Magazine Proposal from Austin Furst, 1977-1978, inclusive
The Future of Magazines Study, 1975, inclusive
Housing, 1977, inclusive
Letters Department Organization, 1973-1974, inclusive
Life Monthlies, 1974, inclusive
Life Monthly (New), 1977-1978, inclusive
New Ideas: Man's Day, 1975-1976, inclusive
News Service Fee, 1973-1975, inclusive
Organization (MDG), 1973-1976, inclusive
President / Diamond-Time, 1973-1974, inclusive
President / Diamond-Time [RESTRICTED], 1973-1974, inclusive
Service Allocation Study, 1977, inclusive
Spin-Offs, 1977-1978, inclusive
Staff Headcount, 1975-1977, inclusive
Strategic Planning: Special Budget Studies, 1971-1973, inclusive
Strategic Planning: Forecast, 1974-1975, inclusive
Strategic Planning: 1975 Two-Year Plan, 1972-1975, inclusive
Strategic Planning: Five-Year Plan, 1976, inclusive
Strategic Planning: 1976 Two-Year Plan Revised, 1976, inclusive
Strategic Planning: 1976 Two-Year Plan, 1976, inclusive
Strategic Planning: General, 1977-1978, inclusive
Ventures: Outside Possibilities, 1972-1976, inclusive
Weekly Reports, 1976-1978, inclusive
Subseries I.B.5.c. Letters Department, 1974, inclusive
Extent
Scope and Contents
Letters Department includes letters sent in by readers of People magazine during its first year of publication requesting prints of photographs, questions about celebrity trivia, and containing letters to forward on to people featured in the articles. Time Inc. declined to forward any letters.
Arrangement
Organized alphabetically.
General, 1974, inclusive
Special Replies, 1974, inclusive
Subseries I.B.4.d. Life Special Reports, 1973-1977, inclusive
Extent
Scope and Contents
Life Special Reports contains records on the business decisions and publication of these biannually published issues. Records discuss cover testing, pricing, production, distribution, advertising sales, publicity packets of news collected by Corporate Public Affairs including television and radio appearance transcripts; and itemizations of spending.
Restricted material includes staff payments with personally identifying information.
Arrangement
Organized chronologically by issue published with general files at the end.
Historical Note
Life Special Reports were published twice a year by former Life staff within the Magazine Development Group after the closure of the weekly Life and are a continuation of the Life special issues.
1973: The Spirit of Israel, 1973-1974, inclusive
1974: The Year in Pictures 1973, 1973, inclusive
1974: General, 1974, inclusive
1974: Operating Statements, 1974, inclusive
1974: One Day in the Life of America, 1974, inclusive
1975: Year in Pictures (1974), 1974, inclusive
1975: General, 1975, inclusive
1975: Bicentennial Issue: The 100 Events That Shaped America, 1975-1976, inclusive
1975: Bicentennial Issue: The 100 Events That Shaped America [RESTRICTED], 1975, inclusive
1976: Year in Pictures (1975), 1975, inclusive
1976: Remarkable American Women, 1976, inclusive
General: Miscellaneous, 1977, inclusive
General: Joseph W. Foraker Learning Programs, 1976, inclusive
General: Single Copy Orders, 1976-1977, inclusive
General: 200 Great Photos, 1976, inclusive
Subseries I.B.5.e. Money, 1971-1976, inclusive
Extent
Scope and Contents
Includes Paul Hale's files on Money from when he was Money Business Manager and the Magazine Development Group Business Manager.
Arrangement
Organized alphabetically.
Budget, 1972, inclusive
Other Magazines, 1971-1972, inclusive
Production, 1972, inclusive
Requests for Reprints and Issues, 1972-1973, inclusive
Reprints and Permissions, 1972, inclusive
Strategic Planning: Two-Year Plan, 1976, inclusive
Weekly Reports, 1973-1974, inclusive
Subseries I.B.5.f. People, 1974-1977, inclusive
Extent
Scope and Contents
Includes Paul Hale's files on People, primarily focused on strategic planning.
Arrangement
Organized alphabetically.
Advertising, 1977, inclusive
Strategic Planning: Forecast, 1974-1975, inclusive
Strategic Planning: Preliminary Two-Year Plan, 1974?, inclusive
Strategic Planning: Two-Year Plan, 1974-1976, inclusive
Strategic Planning: Two-Year Plan: Allocations, 1976, inclusive
Weekly Reports, 1974-1975, inclusive
Subseries I.B.5.g. Women's Magazine, 1976-1977, inclusive
Extent
Scope and Contents
Hale, along with Stephen LaRue and Mary Davis, has the majority of records on the women's magazine including his copies of memoranda to and from editorial. Woman is how his records usually refer to the women's magazine since this is the title the MDG ultimately wanted to use. Later materials use this as a working title. Earlier records call it the woman's magazine, the women's magazine, Project "X" or "W".
The business side worked extensively on the women's magazine beginning in mid-1976 on determining the ideal dummy size, trademark research, costs, and possible revenues. The file on background contains a copy of the 1975 prospectus written by Otto Fuerbringer who initially led editorial with assistance from Patricia Ryan. The file on editorial discusses focus group results. Research and Studies contain additional focus group results along with Ryan's and Kelso Sutton's thoughts on the idea of a women's magazine. Final Work files at the end contain more comments on the dummies from staff and focus group. In early 1978 when the MDG closed, work on the women's magazine was still underway.
Restricted material includes agreements or contracts with Time Inc. as a party.
Arrangement
Organized alphabetically with "Final Work" files at the end.