Series I.B.4.a. 1973 to 1978 Business and Publishing: General Manager Winston Cox Files, 1971-1975, inclusive

Winston Cox's administrative files include general records from the business side of the Magazine Development Group.

Winston Cox's files on the study of the future of magazines identify trends that occurred in the magazine business in the years prior to the study and attempt to identify trends that will affect magazines in the future in order, and compare general magazine trends to Time Inc. magazine trends. Records include reports on the performance of "quality" magazines, interests and actions of advertisers particularly focusing on tobacco, alcohol and automotive, reports and studies on consumers collected from other companies and professional organizations, charts of trends in revenue and costs, and materials used in the presentation to the Board of Directors.

Winston Cox's files on magazines under development document the business side's preparation for the launch of People and work during its first year of publication. The records focus on advertising and circulation. These files also include possible prototypes or test issues for View, and circulation reports on Well and Money that originated with George Wiedemann, part of Corporate Circulation.