Series VII. Production and Ad Records Department Records: International Ad Files, 1982-1988, inclusive
Extent
Scope and Contents
Staff who created or received these records include International Ad Records Manager Robert Parlapiano and International Ad Production Manager Thomas Crusie, both part of the Production and Ad Records staff according to the Time Inc. Department Head Lists in the Time Inc. Reference Files; along with Angela Licausi and Martin Barbieri, listed in the records as responsible for international accounts. Parlapiano is also listed as responsible for international accounts so it is presumed Licausi and Barbieri are part of Production and Ad Records.
Records include correspondence to and from companies and their agency representatives, invoices, insertion orders for ad campaigns and ad placements; along with and lists of corporations, products and insertion dates and files on special section advertisements. While the staff handle the international ads, there are insertion orders that list placements for domestic editions along with the international editions of for all editions of Time.
The Advertisers files represent over 500 companies. If a major company existed in the 1980s, it is probable that a files exists for it. Examples of companies include Apple, BMW, British American Tobacco, Hyatt, IBM, ITT Sheraton Corporation, Heineken, Honda, Japan Airlines, KLM Royal Dutch, Kuwait Airways, Lombard North Central, Martini & Rossi, Matsushita Electric, Minolta, New Zealand Post Office, Ricoh, Rolex, and Rupert International.
There are gaps in the alphabetical ranges of Advertisers files. Files marked as from 1983 contain some records from late 1982. Files marked as from 1988 contain some records from late 1987. One folder from 1984 was found among the 1988 files and moved to its chronological location.
Citation:
Time Inc. Reference Files, MS 3009-RG 3, New-York Historical Society.
Arrangement
This series is organized chronologically by year and alphabetically within each year. Some companies were filed by the last name of the purveyor instead of by the full name of the company (e.g., Henry Birks & Sons Ltd.)
The arrangement is basd on the original order of the Advertiser files which were grouped by year then alphabetically arranged within each year instead of having continuous client files. Files other than Advertiser files were originally in no order.