Series V. Advertising Sales Department Records, 1927-1974, inclusive
Extent
Scope and Contents
The Advertising Sales Department Records include files from the offices of the assistant directors, and microfilm of advertiser record cards listing information regarding ads place in Time.
Arrangement
Organized into two subseries:
Subseries V.A. Assistant Director Files
Subseries V.B. Advertiser Record Cards
Subseries V.A. Assistant Director Files, 1963-1974, inclusive
Extent
Scope and Contents
This series contains files from Assistant Advertising Sales Directors Dean Hill and Edmund Burke primarily regarding annual meetings and conferences organized for sales staff. Records include correspondence to and from vendors and venue providers, internal memoranda planning the events, venue brochures, meeting itineraries, general information handouts for participants, itemizations of costs, and participant lists.
Arrangement
Organized alphabetically.
40th Anniversary Lists, 1963, inclusive
Managers Meeting, 1968, inclusive
Managers Meeting, 1969, inclusive
Managers Meeting, 1970, inclusive
Managers Meeting, 1972, inclusive
Managers Meeting, 1974, inclusive
Sales Meetings: Sports Illustrated-Others: Collected Travel Brochures, 1974, inclusive
Supervisors Meeting, 1970, inclusive
Time in New York, 1965, inclusive
Time Sales-Marketing Convention, 1974, inclusive
Time Sales Meeting, 1966, inclusive
Time Sales Meeting, 1969, inclusive
Time Sales Meeting, 1969, inclusive
Scope and Contents
Includes as an event the first Time Worldwide Challenge Cup Golf Tournament.
Time Sales Meeting, 1972, inclusive
Time Sales Meeting: Innisbrook, 1974, inclusive
Time Sales Meeting: Puerto Rico, 1974, inclusive
Time Sales and Supervisors Meeting, 1973, inclusive
Time Worldwide Challenge Cup Golf Tournament, 1969, inclusive
Time Worldwide Challenge Cup Golf Tournament, 1970, inclusive
Subseries V.B. Advertiser Record Cards, 1927-1974, inclusive
Extent
Scope and Contents
The Time Advertiser Record Cards include microform and physical cards. The majority of the records are on microfilm. The dates refer to the original material and not the creation of the microfilm.
For the microfilm, advertisers are divided into the domestic and international editions. The domestic advertisers are on ten reels and list advertisers from the original American edition. The international advertisers are on eleven reels and list advertisers from the various international editions such as Canada, Asia, SoPac, Latam, and Atlo. Each record card contains the date of issue for the advertisement, size of ad, if it is in black-and-white or color, and the cost. size of ad, if it is in black-and-white or color, and the cost.
Physical cards from 1974 are divided into Demographic, Metropolitan, National, and Regional. These cards are an example of the cards that were microfilmed. The cards list the advertiser, salesman, and advertising agency.
Adv. Contr. Hist. Rep. are on microfiche and might be duplicates of the 1974 physical cards or might be another report on advertisers. The abbreviation could mean Advertising Contract History Report. This microfiche was found with the 1974 cards.
Arrangement
These records remain in the original order. The microfilm was stored together, and the physical cards were stored with the microfiche.
The microfilm is grouped by domestic and international. Within each group, the imaged cards are organized alphabetically by the name of company or organization placing ad, not by the name of the product.
The physical cards are in four original groups which have been placed in alphabetical order. Within each group, cards are organized alphabetically by the name of company or organization placing ad, not by the name of the product. The microfiche is at the end as a possible duplicate of the physical cards and remains in the original chronological order.