Series II: Monetary Appeals
Scope and Contents Note
Series II: Monetary Appeals, includes posters produced to encourage Americans to buy the first four Liberty Loans, and the Victory (Fifth) Liberty Loan, as well as other miscellaneous war bonds and war savings stamps. Some of the most recognizeable posters of the era, such as Joseph Pennell's "That Liberty Shall Not Perish From The Earth... " are housed here.
Subseries II.1: First Liberty Loan
You/Buy a Liberty Bond/Lest I perish, 1917
General note
Statue of Liberty pointing at you (almost a spoof of similar image by Macauley in file)
You/Buy A Liberty Bond/ Lest I perish/Get behind the government/Liberty Loan of 1917, 1917
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Statue of Liberty pointing at you
Have you bought your Bond?/Liberty Loan, 1917
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Statue of Liberty
Subseries II.2: Second Liberty Loan
Our daddy is fighting at the front for you Back him up Buy a US Government bond of the 2nd liberty loan of 1917, 1917
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brother and sister with flag
"Shall we be more tender with our dollars than with the lives of our sons" Buy a United States Gov't Bond of the 2nd Liberty Loan of 1917", 1917
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Uncle Sam/Statue of Liberty/Soldiers on Parade
Remember your first thrill of American liberty/Your duty buy United States Government bonds/2nd Liberty Loan of 1917, 1917
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immigrants on ship sailing past Statue of Liberty
Ring it again/Buy a US Government bond of the/Second Liberty Loan of 1917/Help your country and yourself, 1917
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Liberty Bell
"The time has come to conquer or submit" "For us there is but one choice. We have made it" President Wilson/Buy a bond of the 2nd Liberty Loan and help win the war, 1917
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portrait bust of President Wilson flanked by US flags
Women! Help America's sons win the war/Buy U.S. Government bonds/2nd Liberty Loan of 1917, 1917
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elderly woman reaching out for help (ie a female Uncle Sam) - war scene in background
Second Liberty Loan of 1917/Buy a bond, 1917
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US Treasury, Washington, DC (cardboard)
"Shall we be more tender with our dollars than with the lives of our sons"/McMeadoo(?), Secretary of the Treasury/Second Liberty Loan, 1917
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soldier, sailor, carrying US flag
I own a Liberty Bond/Wear a US Government Bond holder's button/It is a badge of honor, 1917
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button with Statue of Liberty and slogan - cardboard
The Hun his mark/Blot it out/With/Liberty Bonds
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bloody hand print
Feelings of the man who delays buying his Liberty Bonds, 1917
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cartoon strip
Buy a Liberty Bond of the US Government/And wear this button It is a badge of honor, 1917
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Statue of Liberty on button printed "I own a Liberty Bond".
Before sunset/Buy a US Government bond/Of the/2nd Liberty Loan of 1917, 1917
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Statue of Liberty
Subseries II.3: Third Liberty Loan
Are you 100% American?/Prove IT!/Buy US Government bonds/Third loan/U.S. Treasury will pay interest every six months, 1918
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Amreican Eagle flanked by guns
Will you be ready tomorrow to make munitions for Germany? If not, invest in Liberty Bonds today, 1917
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Hun and other soldiers arresting man at gunpoint
Halt the Hun/Buy U.S. Government bonds/Third Liberty Loan
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soldier blocking Hun from attacking woman and child
Over the Top for You/Buy U.S. Government Bonds/Third Liberty Loan
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soldier marching forward carrying and enveloped by US flag
My daddy bought me a Government bond/of the Third Liberty Loan/Did yours?
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child hugging Liberty Loan
"Good bye, Dad, I'm off to fight for Old Glory, you buy U.S. Government bonds"/Third Liberty Loan
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Soldier shaking hands with father before farmland in background
Ring it again / Buy US Government bonds/Third Liberty Loan
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townspeople on square before Liberty Bell in Philadelphia
Remember! The flag of liberty/Support it/Buy U.S. Government bonds/3rd Liberty Loan
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immigrants landing /US flag rear
Buy Liberty Bonds/"That government of the people, by the people, for the people shall not perish from the earth"/A. Lincoln
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profile of Lincoln
Help New York/Win the right to fly/This flag by helping the/Rainbow Division/Third Liberty Loan honor roll
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flag of Rainbow Division
After a zepplin raid in London/"But mother had done nothing wrong, had she daddy?"/Prevent this in New York/Invest in Liberty bonds, 1917
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Weeping Father Daughter nexat to deceased mother covered with a sheet/cross on hospital bed. (black/white)
Fight or buy bonds/Third Liberty Loan, 1917 circa
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Liberty (relatively unclad) leading the troops
USA bonds/Third Liberty Loan campaign/Boy Scouts of America/Weapons for liberty, 1918
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Statue of Liberty and Boy Scout with sword printed with "Be Prepared".
My soldier / Buy United States Government bonds/Third Liberty Loan, 1918
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mother and child saying evening prayers before bedtime/"The Lord's Prayer" revised to pray for brother gone to war
The big drive / For democracy/Buy 3rd Liberty Loan bonds/It's success depends on you!
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arm with armband/3rd Liberty Loan on arm knocking out hun
Come on!/Buy more Liberty bonds, 1918
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advancing soldier with bayonet - in direct confrontation with enemy
"Lend him a hand" / Buy Liberty Bonds, 1918
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soldier with bayonet climbing out of trench
Subseries II.4: Fourth Liberty Loan
The A.E.F. to the President: "If the folks back home fall short on the billions you need, Mr. President, call on us for the Balance. We like our pay but if we have to we can go without it. Yours for Victory, A.E.F/4th Lberty Loan, 1918
General note
soldier with bayonet/plus above "letter" to the president
Hun or home?/Buy more Liberty bonds, 1918
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Mother carrying baby/menacing Hun approaching
We clear the way/For your fighting dollars/Buy 4th Liberty Loan/US Government bonds, 1918 circa
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sailor charging with bayonet
Think have you bought your limit?/Fourth Liberty Loan, 1918
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all print
That liberty shall not perish from the earth/Buy Liberty bonds/Fourth Liberty Loan, 1918
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Statue of Liberty/N.Y. in Flames (sepia on buff paper)
President Wilson's appeal for the Fourth Liberty Loan, 1918
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photo of Wilson and printed appeal
Wear your fourth Liberty Loan honor bulletin/4th Liberty loan bonds
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flag with 4 stripes
Stop/Have you gone your limit in Liberty bonds?/Fighting Fourth Liberty Loan
Subscriber/4th Liberty Loan/Subscriber
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flag with 4 stripes
Provide the sinews of war/Buy Liberty bonds, 1918
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Battleship at dock (on card stock, black/white)
Clearthe way!!/Buy bonds/Fourth Liberty Loan, 1918
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"Liberty" as a sexy babe inspiring sailors on board ship
Remember Belgium/Buy bonds/Fourth Liberty Bond, 1918
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Hun leading young girl away against background of flames
Today/Buy that Liberty Bond, 1918
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rising sun with face
Today/Buy that Liberty Bond, 1918
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rising sun-face
Beat back the Hun/With/Liberty bonds, 1918
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Hun with bloodied hands & bayonet being "puhed" off top of page by sea of Liberty Loans
You who are not called upon to die Subscribe to the Fourth Liberty Loan, 1918
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dead soldier on battlefield & story reped from Stars & Stripes
Subseries II.5: Victory (Fifth) Liberty Loan
If you had to tell time by a Little Tin Horn / We paid their way over. We've got to pay it back / Buy Liberty Bonds, 1919
General note
Tin Bugle (black - white)
He can have my shirt now / That kid can have anything I've got I'm going to finish my job, too., 1919
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Soldier marching before bombed-out buildings (black - white)
"A Cold Blooded Business Proposition", 1919
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crosses on battlefield
"Sergeant Burr speaking, sir"/ An advertisement originated and produced for the Victory Liberty Loan by members of the American Expeditionary Force.", 1919
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soldiers on battlefield (black and white)
These are our decorations/The Liberty Bonds we bought that we couldn't afford/This is your last chance, and mine, to perform that service for our country and win that decoration., 1919
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Civilian With Victory Bonds/Liberty Bonds on Steps Surrounded by Wounded Soldiers (black and white)
"Dear Mother"/A Letter from a nineteenyear old Illinois boy to his mother back home Somewhere in France/Buy Liberty Bonds today/To your limit, 1919 circa
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soldier/statue of liberty rear/image of stamp (lower left) of soldier tossing grenade - lend the way they fight - buy bonds
Berlin or bust!/Liberty Bonds will do it/Buy them To your limit!, 1919
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soldiers on battlefield, Germans in retreat - newspaper clipping "Germans Flee before Americans, with the Amricans Near Soissons, July 19 (5:55 AM) (black and white)
To the folks back home: We are finishing our job are you finishing yours? Private A.E.F./On the Rhine, 1919, 1919
General note
soldier with gun (black and white)
Remember Argonne/Chateau Thierry etc., and invest, 1919
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Athena? Guarding piles of money
If you at home could begin to realize how wonderful a place America seems to her exiled sons you would spare nothing to make it worhty of their dreams. Keep its honor clean and fine and unstained for them! Pay america's debts of Victory. / A. E. F., 1919-01
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Ruminating soldier / sign rear Officers / four homes (black - white)
Did they quit? / Let's finish the job with this Victory Liberty Loan, 1919
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One seated man, one standing and pointing to scenes of battle and war casualties (black - white)
For home and country / Victory Liberty Loan, 1919
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Soldier with wife and child
Honor roll/The following patriotic men and women in this organization have invested in the Victory Liberty Loan, 1919
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honor roll numbered 1-100/flag with V on it
Their unfinished work and ours / The Vicoty Liberty Loan is a call to this unfinished work Respond from your heart, 1919
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Soldiers trouping in the rain (black - white)
For some of us the war will never be over / Victory Liberty Loan, 1919
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A blind soldier with left arm amputated
And they thought we couldn't fight / Victory Liberty Loan, 1919
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soldier with helmets, bayonet, smiling against ruins and barbed wire
Buy the way you fought / Victory Notes, 1919
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two soldiers with mortar, bayonet, others in rear
The boys come home / Veterans of New York's 27th division, 20,000 strong marching through the Victory Arch in Madison Square. / Oversubscribe the Victory Loan, 1919
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photo of above
The Victory Loan Flyers / Watch for the airplane special, 1919
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planes in formation over a locamotive
Invest
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huge V
Subseries II.6: Non-Pictoral Liberty Loans
Pro Russian or Pro Pershing / Buy Liberty Bonds
We / Came / Bought / Conquered
7 in 1 Give! To keep our boys clean and healthy then home
The widow's mite behind the soldier's might / A Liberty Bond
Don't let swindlers persuade you to part with your Liberty Bonds or War Savings Stamps
Buy Liberty Bonds
The United States 4% Government bond is in the Army / Do you want to save this way? / Bonds may be bought at all bureaus in camp and may be left in safe deposit here
Invest! / V
Make your dollars end the war / Your liberty your forefathers died for is at stake / If you can't fight your money can / Buy a Liberty Bond and Uncle Sam will do the rest., 1917
Honor button / Victory Liberty Loan / Every American should consider it an honor to wear this button / Carter Glass, Secretary of the Treasury
Uneasy lies / The head which / Has no bond
US Government / 2nd Liberty Loan of 1917 / Buy your Liberty Bond today / At any bank, 1917
A better investment than a Liberty Bond Two Liberty Bonds
Buy today / Buy Liberty Bonds / At any bank
General note
Target with "Buy Liberty Bonds" as bull's eye
Lend! / Lend! / Double / The / Third!
Invest in the future of America
We own a US Government bond
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Statue of Liberty
Seal your lips / Steel your hearts / Open your purses / and buy / Fighting Fourth Liberty Bonds, 1918
Is your name on the honor roll? / Fourth Liberty Loan
Household / Honor emblem / Victory Liberty Loan / 100%
V / Invest
Subscribe / V / Victory Liberty Loans / Awarded by the United States Treasury Dept.
Button! / Button! / Who's got the liberty button?
Volunteer / Workers / Wanted / For the / Third / Liberty loan / April at / Local headquarters / 1400 St. Nicholas Ave
Help protect your flag / Liberty war Loan Club / Now open for membership / subscriptions also received on regular Gov't basis / The Merchant's National Bank, New Haven, Conn
Second Liberty Loan / $3,000,000,000 / U.S. Gov't 4% cupon Bonds / The Morris Plan C of NY / Union Square Branch 1 Union Square / Main Office 120 Broadway / Bronx office 391 East 149 Street
Liberty / Bonds / Are / Fighting / Bonds / Buy them!
Are you a patriot? What can you do? / Uncle Sam asks you to help by buying a US gov't 3 per cent Liberty Bond / If you do not have all the cash join the Liberty Loan Club
I am New York and this is my creed. / New York will see it through! / Government loan organization
Facts About Liberty Bonds / $3,000,000,000 in bonds of $50 and multiples thereof / Interest of 4% payable semiannually / guaranteed buy US gov't
Buy early
For home and country
German slavery or Liberty Bonds
A good part of the proceeds of this farm have gone into Liberty Bonds
By the President of the United States of America / A Proclomation / Wednesday the 24th of October, as Liberty Day / Woodrow Wilson / Robert Lanning, Secretary of State, 1917
General note
Statue of Liberty background
Double the Third!
Fight! Or buy Liberty Bonds
Free storage of Liberty Bonds / Keep those you have and buy more
"Victory" Liberty Loans / V / Bring 'em on we'll "Buy or Bust"
United States Government Liberty Bons / Mean "Freedom for all Forever" / (slogan translated into 19 languages)
*In Polish* Kup Two'j Bond Juz Dzisaij
Buy Liberty Bonds here / U means you / S means subscribe / A means at once
Lend!
We have subscribed for a Liberty Bond / Have you?
General note
eagle / flag
Your opportunity / Help your country . Buy your Liberty Bond from any bank or banker / TODAY
Subseries II.7: Unidentified Liberty Loans and Miscelaneous Appeals
She does not ask for contributions / She asks you to invest your money at 4% / in US Government Bonds
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Liberty holding a 4% Liberty Loan Bond
Bonds which?
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Uncle Sam / in one hand handcuffs labeled Prussia / other hand a Liberty Bond
The $3.000,000,000 punch
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Uncle Sam wearing Liberty Bond posters tied arund torso punching a Hun (black - white)
If you can't enlist, invest! / Buy a Liberty Bond
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Uncle Sam with a boynet offering a Liberty Bond
We sell $10 Liberty Loan Certificates / Five of these buy a $150 bond / US Government 3 % Liberty Bonds
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Statue of Liberty
This is your war / Help win it by / subscribing to the / Liberty Loan / See your bank or write to Liberty Loan Committee / 108 So 4th St.
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Family hovering in shadow of Prussianism
Help crush the menace of the seas / Buy Liberty Bonds / Buy quickly / Buy freely
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Bloodied hand with knife rising from ocean
Remember the bond, 1918-04
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Soldier cought in barbed wire on battlefield
Strike now! / He's fighting for you / Buy Liberty Bonds, 1918-04-22
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soldier bayonetting Hun (black - white)
Your country calls / Enlist / Plow Buy bonds
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Soldier, farmer, banker as unit
Lend to your Uncle / You have what you have because of him / Buy a Victory Note
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Uncle Sam / soldier, sailor, marine / flage as his eyes, ears, mouth
Give / All in one hat, 1919-11-12
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Red, white, blue upturned tophat with money tumbling in
The Road to France He is keeping it open / The Road to Berlin He is building it / The guns that do it He is making them / But the Liberty Bond you buy It Backs them All
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Busts of sailer, soldier, and munitions worker
All about Liberty Bonds / What are they? / Why should I buy them? / How can I buy them? / Where can I buy them? / When shall I buy them?
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statue of liberty background
Lend as they fight / Buy more Liberty Bonds
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2 soldiers, one wounded shooting pistol, one with rifle protecting him on battlefield
Give your share / One campaign / Instead of 60 drives / One pledge / 12 Installments / For all 1919, 1919
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Footlocker with "Minneapolis, give your share" printed on front*
Help fill the war chest / Humanity calls
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Liberty and shower of gold coins byefore war-torn people and soldiers
1919 war chest / Give your share / 60 funds / Local and war relief in one, 1919
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Footlocker with "Minneapolis" on front
Liberty Loan / Become a patriotic bond holder / Subscribe today
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Arm holding Bond of Loyalty; white house in rear
If you can't enlist Invest / Buy Liberty Bonds / See your bank today
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Statue of Liberty
"I'd like to be there" / Do it! / Get into the fight / Buy Liberty Bonds to your utmost
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Battle scene (black - white) and printed logo of man tossing grenade
Tired of giving? We don't know what it is to be tired / We have not made such sacrifices as the women of Belgium and France / We shall never have to if we all buy Liberty Bonds
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weeping mother and child in rubble of house (black - white)
Ammunition! / and remember Bonds Buy Bullets!, 1918
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Soldier with machine gun, bayonet reaching out for funds
Subseries II.8: War Savings Stamps
United States of America/This is to certify that ______has been appointed an authorized agent of the Treasury Department/For the year ending December 31, 1919/For the sale of/United States War Savings certificate stamps/And/United States thrift stamps, 1919
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Ben Franklin
United States of America/Treasury Department/No/This is to certify that the ______/WarSavings Society/Of/_____is affiliated with the War Loan Organization, Savings Division, United States Treasury Department/Dated this____ day of _____ 1919., 1919
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Ben Franklin
Your War/Savings/Pledge/Our boys make good/Their pledge/Are you keeping/Yours?/W.S.S./War savings stamps/Issued by the/United States government
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Uncle Sam/Arms around soldier & civilian holding W.S.S.
We are buying/W.W.S./To help the/Army & Navy/Win the war
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torch of Liberty on W.S.S. logo
My soldier/Now I lay me down to sleep/I pray the Lord my soul to keep/God bless my brother gone to war/Across the seas, in France, so far..how can you help?/Save/Buy war stamps
General note
Mother & child saying prayers
For sale here/W.S.S./War savings stamps/Issued by the United States government/Also thrift stamps
$5.00/W.S.S./For $4.12/Will cost 1 cent more/Each month after Feb. 1st, 1918/Save and buy for cash/Or installment Plan/25 cents down/25 cents anytime, 1918
Four services you/Perform every time/You buy a war savings stamp/..Thrift and war savings stamps/"Little baby Liberty bonds"/On sale at this post
Stamp!/Stamp!/Stamp!!!/the Boys are Marching/Buy War Savings Stamps
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Soldiers with bayonets marching towards bombed - out town
W.S.S. Pictorial News Form A.
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Miscellaneous news photos and photos of posters
Attention!/Complete your 1919 war/Savings certificate before/December 31/..There will be a new issue of government/Savings securities in 1920, but 1920 stamps cannot be pasted/Upon a 1919 war savings certificate/Card/Start a 1920 card on January 1st, 1919
Fool the enemy!/The enemy's chuckling/He thinks you're going to waste/That quarter/But you're going to fool him/ You're going to buy a thrift stamp with that quarter../Thrift and war savings stamps/On sale at this post/Start buying now and get the habit
Save /Buy /For victory./W.S.S../For sale here, 1918 circa
W.S.S. Pictorial News (Form B)
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Miscellaneous news photos and photos of posters
W.S.S. Pictorial News Form C
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Miscellaneous news photos and photos of posters
W.S.S. Pictorial News (without form listing)
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Miscellaneous news photos and photos of posters
Victory Loan, Pictorial News
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Miscellaneous news photos and photos of posters
Save and serve/Buy W.S.S./War savings stamps, 1918 circa
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U.S.S. eagle
Help stop this / Bury W.S.S. / and keep him out of America / National War Savings Committee / Contributed by L.E. Waterman Company
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An advancing Hun trampling on dead woman
Systematic savings / Sensible spending / Buy W.S.S.
Begin War Savings Today / This is your Country / Prove it!
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Flying eagle
Your war savings pledge / Our boys make good their pledge / Are you keeping yous?
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Uncle Sam with 1 arm on soldier, the other on a civilian hilding a W.S.S.
Boys and girls / You can help your Uncle Sam with the war / Save your quarters / Buy War Savings Stamps
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Uncle Sam holding W.S.S. / holding a young girl and facing a boy
Help him win by saving and serving / Buy War Savings Stamps, 1918
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Soldier holding hands of boy and girl
Saveyour child from autocracy and poverty / Buy War Savings Stamps
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Child holding arm of Statue of Liberty
Save buy for victory / W.S.S. War Savings Stamps issued by the United States Governments / For Sale Here, 1918
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Torch of Liberty (seal)
"We'll help you to win the war Dad" with War Savings Stamps. / Dedicated to the Boy Scouts of America
General note
Soldier and Boy Scout holding book of war stamps
We are doing our bit / Help our W.S.S. Drive / Sept 3rd to 13th
General note
African-American soldier and brigade attacking German troups
For victory / Buy W.S.S. / War Savings Stamps
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Soldier leading troups in battle
W.S.S. enlistment / Important notice! / The President of the United States proclaims Friday, June 28, 1918 National War Savings Day Howard Cheney / Connectuct War Savings Director, 1918
Buy W.S.S. at any bank or post office / Franklin's picture recalls his saying "A penny saved is a penny earned.: / On a War Savings Stamp it reminds us that $4.00 saved is $5.00 earned
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Head of Ben Franklin
Joan of Arc saved France / Women of America / Save your country / Buy War Savings Stamps, 1918-01-29
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Joan of Arc
Save and Invest in the Safest / Simplest / Security / Buy W.S.S. / Jan 1, 1918 Jan 1 1923 / $4.12 will equal $5.00, 1918
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Seal with Torch of Liberty
Keep him free / Buy War Savings Stamps
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American eagle / war planes
Don't think of giving gold pieces this Christmas / Let your Christmas gifts win the war / War Savings Stamps / Issued by the United States Government!, 1918-06-23
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Torch of Liberty (Seal)
They give their lives / Do you lend your savings?
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Hill with crosses
I am telling you / On June 28th I expect you / To enlist in the army of / War Savings to back up my / Army of fighters / W.S.S. Enlistment
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Uncle Sam
Share in the victory / Save for yuour country / Save for yourself / Buy War Savings Stamps
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Winged Victory carrying palm leaf and a sword
This couldn't happen / Just because our boys have won the war they're not running away now in order to get home for Christmas. Instead thy're marching right ahead into Germany. / But are you running away? Keep your War Savings Stamps!
General note
Signpost America / Germany: Most soldiers marching into Germany; a few retreating to America
Help them / Keep your war savings pledge
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Soldiers with machine gun, $5.00 War Savings Stamps as ammunition
Help us make it hot for the Kaiser / Buy your stamps here now and see the thermometer go up / An idle Quarter is a slacker quarter / Invest in thrift stamps now and save some lad's life in no man's land
General note
Wall Thermometer
June 28th is National War Savings Day / Pledge youself to sae nad buy / War Savings Stamps / That There may be more / Money, labor, and materials / to provide for those who fight for you
General note
Eagle, torchof Liberty / NYC in background (rust color)
One destroyer might have prevented this/You can turn the trick/Help beat the building schedule/This means you
General note
sinking battleship/men in lifeboats