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George Burton Hotchkiss Papers

Call Number



1908-1950, inclusive


Hotchkiss, George Burton, 1884-1953


0.25 Linear Feet in one half manuscript box

Language of Materials

Materials are in English.


George Burton Hotchkiss (1884-1953) was an innovative business writing and advertising teacher at New York University (NYU) from 1908 until 1950. He authored over a dozen textbooks on advertising and advertising history, including Advertising Copy, and created a Department of Advertising and Marketing at NYU. This collection consists of two carbon copies of his autobiographical manuscript.

Biographical Note

Born in Naugatuck, Connecticut, in 1884, George Burton Hotchkiss served as a New York University (NYU) School of Commerce faculty member for over 40 years and pioneered advertising education in America. Hotchkiss graduated from Yale University as an English major with a B.A. in 1905 and an M.A. in 1906. He became one of the foremost experts on marketing, advertising, and business writing of his time.

Hotchkiss joined the NYU faculty in 1908 when he took a teaching position at the School of Commerce, embarking on a 42-year career at the University. During his early years at NYU, Hotchkiss worked part-time as a reporter for the New York Sun, and as a copywriter for the George Batten Company, which later became the firm Batten, Barton, Durstine, and Osborne. In 1915 Hotchkiss established a Department of Advertising and Marketing at NYU, marking the first time in the school's history that "advertising" appeared in a department name. He would serve as the department's chairman for 20 years. Hotchkiss authored a number of widely known books on advertising and related subjects, including Advertising Copy (1924), An Outline of Advertising (1933), and Milestones of Marketing (1938). Hotchkiss also co-authored many other advertising books, such as Advertising, Its Principles and Practice (1915). Hotchkiss served as president of the National Association of Teachers of Advertising in 1922, and as a member of many other organizations, including the American Marketing Association, Beta Gamma Sigma, Alpha Kappa Psi, the Author's Club (London), the Marshall Chess Club, and the Andiron Club (at NYU). In 1933 the NYU Chapter of Alpha Delta Sigma, a national advertising fraternity, named itself the "George Burton Hotchkiss Chapter." Hotchkiss also received the Advertising and Selling Silver Medal Award for his distinguished service to advertising education in 1948.

Hotchkiss retired from NYU in 1950 as a highly respected and often consulted advertising educator. He held the title of professor emeritus until his death in 1953.


This collection has not been arranged by an archivist. The materials are arranged in the order in which they were received from the donor.

Scope and Contents

The Geroge Burton Hotchkiss Papers consist of two copies of Hotchkiss' autobiographical manuscript.

Access Restrictions

Materials are open without restrictions.

Use Restrictions

Any rights (including copyright and related rights to publicity and privacy) held by the creator are maintained by New York University. Permission to publish or reproduce materials in this collection must be secured from New York University Archives, (212) 998-2646,

Preferred Citation

Identification of item, date (if known); George Burton Hotchkiss Papers; MC 45; box number; folder number; New York University Archives, New York University Libraries.

Location of Materials

Materials are stored offsite, and advance notice is required for use. Please request materials at least two business days prior to your research visit to coordinate access.

Immediate Source of Acquisition

Materials were transferred to University Archives at an unspecified date.

Related Materials

George B. Hotchkiss participated in the Andiron Club at NYU. Researchers should consult the Records of the Andiron Club of New York City, MC 19 (NYU Archives).

Collection processed by

Ashley Sena-Levine.

About this Guide

This finding aid was produced using ArchivesSpace on 2023-08-20 17:54:32 -0400.
Using Describing Archives: A Content Standard
Language: Finding aid written in English.

Processing Information

Processing information before 2019 is unavailable.

Revisions to this Guide

January 2019: Edited by Jacqueline Rider for compliance with DACS and ACM Required Elements for Archival Description


New York University Archives
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