Series I. General Files, 1940-1987, inclusive
Extent
Scope and Contents
1956 and Before consists of information on subscriptions such as new sales, renewals, and cancellations, monthly budget statements, and analysis of advertising efforts.
1970 and Later contains samples of direct mail marketing tests done for Time Inc. magazines, studies and statistics on existing and potential subscribers to Time Inc. magazines regarding demographics and other information, information on outside advertising agencies employed by Time Inc., budgets, Audit Bureau of Circulation reports, correspondence and planning on marketing strategies and efforts, and material relating to substituting subscriptions of Life magazine for other magazines when the weekly edition of the former ceased publication in 1972.
Arrangement
Files are organized into two series reflecting the two distinct periods of this department: Subseries I.A. 1956 and Before; and Subseries I.B. 1970 and Later.
Subseries I.A. 1956 and Before, 1940-1956, inclusive
Extent
Arrangement
Organized alphabetically.
Agent's Cage Renewals 1950-1951-1952 Study, 1950-1952, inclusive
Agent's Cage Renewals 1953-1954 Study, by Types, 1953-1954, inclusive
Analysis of Circular and Magazine Advertising Efforts and Tests, 1940-1948, inclusive
Analysis of Circular and Magazine Advertising Efforts and Tests: Life: Christmas 1941-1947, 1941-1947, inclusive
Circulation: Life: 1949: Renewal Reports: Kill Class, 1949, inclusive
Circulation: Life: 1949: Renewal Reports: Kill Types, 1949, inclusive
Circulation: Life: 1949: Renewal Reports: Percentage, 1949, inclusive
Deferred Income: 1955, 1955-1956, inclusive
Life: Cage Renewals, 1950-1956, inclusive
Life: Deferred Commission, 1955, inclusive
Life: Installment Sales Cancellations Percentage 1954-1955, 1954-1955, inclusive
Life Monthly Operating Statements: 1955, 1955, inclusive
Life Monthly Operating Statements: 1956, 1956, inclusive
Life Renewals 1942-47, 1956, inclusive
Life- Time - Fortune Monthly Cage Receipts, 1951, inclusive
Life- Time - Fortune Monthly Cage Receipts, 1953, inclusive
O.T.C. & Coupon Receipts 1954, 1954, inclusive
Publisher's Distribution Service (PDS), 1956, inclusive
Renewal Meeting, 1956-1957, inclusive
Renewal Reports - Add Percentage, 1949, inclusive
Renewals - Life - Miscellaneous, 1953, inclusive
Special Coupon Receipts 1952, 1952, inclusive
Studies, 1950-1952, inclusive
Studies, 1951-1952, inclusive
Subseries I.B. 1970 and Later, 1970-1987, inclusive
Extent
Arrangement
Organized alphabetically.