Sports Illustrated launched on August 16, 1954 as a weekly magazine with managing editor Sidney James and publisher Harry Phillips. The Sports Illustrated (SI) Publishing and Business Records contain files from the deparments in charge of permissions, advertising sales, advertising promotion, merchandising, and market research.
This record group contains extensive records on the early years of SI including early memoranda from managing editor James in the merchandising files. It also contains extensive records documenting the promotion of SI, particularly to potential advertisers, through awards ceremonies, collaborative events with communities, and scripted presentations to a variety of advertisers during SI's first year of publication. The advertising promotion files also include hundreds of taped interviews with sports figures which SI sent out as part of a tape service to radio and television stations.
Click here to link to the Guide to the Time Inc. Sports Illustrated Publishing and Business Records.
