Series IV: Publicity Scrapbooks
Scope and Contents note
Series IV. Publicity Scrapbooks contains two scrapbooks made with black kraft paper and post bindings. Newspaper and magazine clippings are pasted to each page, or are laid in to the scrapbook pages. Scrapbook One spans the years 1931 to 1952 and includes a variety of Silver & Company flyers, advertisements, specifications for potential customers, and newspaper and trade journal clippings. Publications such as Women's Wear Daily, Display World, Retail Management, Lighting & Lamps, Glass Digest, and Handbags Illustrated are represented. The majority of the publicity here is for Silver & Co.'s midwestern jobs: Saks Fifth Avenue and the Rollins Company in Detroit, Kaufman's in Colorado Springs, and Woolf Brothers in Wichita and Kansas City. Scrapbook Two spans the time period from 1943 to 1956 and contains many newspaper clippings laid in. Silver & Co. ads that appeared in the New York Times are pasted onto pages. The majority of jobs represented here are from the 1950s, such as Bergdorf Goodman and the John B. Stetson Company. A 1955 booklet put out by Silver & Co. called "Business Interiors: office, store, showroom" is also pasted in. It contains about twenty pages of illustrations and decorating tips, and was sent to potential clients.