Series 2: 1939 Fair, 1936-1940, inclusive

This subseries consists of programs, advertisements, and memorabilia pertaining to various theatrical shows that played at the Fair, including Railroads on Parade, American Jubilee, and The Aquacade. There are also items pertaining to Land of Liberty, a film celebrating American history that was shown at the Fair. Two copies of a 35 mm film reel entitled "Come to the Fair" are also included and are housed separately from the rest of the materials in this series.

This subseries contains catalogs, brochures, and pamphlets from various exhibitions shown at the Fair pertaining to such subjects as art, office supplies, railroads, religion, food, horticulture, health, family life, industry, roads and highways, home improvement, stamps, and insurance companies. Some large corporations represented in this subseries include Consolidated Edison, Ford Motor Company, and the Kodak Company.

This subseries contains travel brochures advocating tourism in countries across the world. The majority of the brochures pertain to several American states and countries throughout Eastern and Western Europe. A smaller number of brochures pertain to Canada, as well as countries in South America, Africa, Asia, the Caribbean, and the Middle East. While most brochures are written in English or contain English translations, a small number are written almost entirely in the their languages of origin, including Spanish, French, and Slovak.

This subseries includes maps, newsletters, bulletins, newspaper clippings, and the certificate of incorporation and by-laws of the New York World's Fair Corporation. Oversize items include an official World's Fair pictorial map, special magazine issues devoted to the Fair from such publications as the New York Herald Tribune and the New York Times, and official souvenir books. This subseries also includes items contained in Artifact Box 1, such as season ticket passes, ticket booklets, stamps, stickers, pins, a paper towel, and three sticks of Wrigley's chewing gum.

This subseries includes offical World's Fair guide books for 1939 and 1940, as well as tourist guides for both the World's Fair and New York City.